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Tech Sales Jobs in Santa Rosa, CA (NOW HIRING)

Ema

AI Strategist

Bodega Bay, CA · On-site

Sales Motion Exposure: Familiarity with enterprise SaaS or AI /technology sales cycles is essential. * AI & Digital Fluency: Deep understanding of AI /ML applications in enterprise workflows (LLMs a ...

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All JobsTech Sales JobsTech Sales Jobs in Santa Rosa, CA

Tech Sales information

See Santa Rosa, CA salary details

$12

$22

$50

How much do tech sales jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for tech sales in Santa Rosa, CA is $22.86, according to ZipRecruiter salary data. Most workers in this role earn between $16.30 and $25.24 per hour, depending on experience, location, and employer.

What is tech sales?

Tech sales refers to the process of selling technology products or services, such as software, hardware, or IT solutions, to businesses or consumers. Professionals in tech sales identify customer needs, demonstrate product benefits, and help clients make informed purchasing decisions. The role often requires strong communication skills, a deep understanding of technology, and the ability to build relationships with clients. Tech sales can be highly rewarding with opportunities for career growth and attractive commission structures.

How does a tech sales professional typically collaborate with product and engineering teams to address client needs?

Tech Sales professionals often work closely with product and engineering teams to ensure they fully understand the technical features and capabilities of the solutions they sell. When clients present specific requirements or challenges, sales professionals relay this feedback to product and engineering, facilitating tailored demonstrations or customizations. This collaboration helps ensure that client expectations are met and that the solutions offered align with real-world business needs. Regular cross-functional meetings and open communication are essential parts of this collaborative process.

What are the key skills and qualifications needed to thrive as a tech sales professional, and why are they important?

To thrive in Tech Sales, you need a solid understanding of technology products, strong sales acumen, and often a bachelor's degree in business, marketing, or a related field. Familiarity with CRM platforms like Salesforce, sales automation tools, and sometimes certifications in specific technologies or sales methodologies are typically required. Exceptional communication, relationship-building, and negotiation skills help you stand out in engaging clients and closing deals. These skills and tools are crucial for effectively identifying customer needs, managing complex sales cycles, and driving revenue growth in a competitive tech market.

What is the difference between Tech Sales vs Technical Support?

AspectTech SalesTechnical Support
Primary RoleSell technology products/services to clientsAssist customers with product issues and troubleshooting
Required SkillsSales techniques, product knowledge, communicationTechnical knowledge, problem-solving, customer service
Work EnvironmentOffice, client meetings, sales callsHelpdesk, remote or on-site support
CertificationsSales certifications, product trainingTechnical certifications, support training

Tech Sales focuses on selling technology solutions and building client relationships, while Technical Support centers on resolving technical issues and assisting customers post-sale. Both roles require technical knowledge but differ in their primary objectives and daily tasks.

Can I do tech sales with no experience?

Tech sales roles often do not require prior experience, as many companies provide training on their products and sales processes. Strong communication skills, a willingness to learn, and basic knowledge of technology can help you start in entry-level positions, which may lead to advancement with experience and additional training or certifications. Employers may also value transferable skills from other fields.

What do you do in tech sales?

In tech sales, professionals sell technology products or services to businesses or consumers, often involving understanding client needs, demonstrating product features, and negotiating contracts. Success in this role requires strong communication skills, product knowledge, and familiarity with sales tools like CRM software. The job may involve cold calling, presentations, and ongoing customer relationship management.

What job categories do people searching Tech Sales jobs in Santa Rosa, CA look for?

The top searched job categories for Tech Sales jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Tech Sales jobs?

Cities near Santa Rosa, CA with the most Tech Sales job openings:

Tech Sales jobs near you
Infographic showing various Tech Sales job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 69% Full Time, 26% Part Time, and 5% Contract. Highlights an 91% In-person, 1% Hybrid, and 8% Remote job distribution, with an average salary of $47,559 per year, or $22.9 per hour.

IT Sales Executive - Napa/North Bay Area

SalesFirst Recruiting-1

Napa, CA • On-site

$300K/yr

Full-time

Medical, Retirement

Re-posted 14 days ago

Job description

The Company

This national business technology provider is in high-growth mode, expanding organically across the U.S. They deliver a full suite of solutions including print technology, document management, IT services, and voice systems, with a reputation for white-glove customer service and long-term client relationships.


As part of a major West Coast expansion, they are hiring experienced Sales Executives to drive field sales in Napa County. This is a high-activity, high-reward role ideal for reps who want to build a book, own a territory, and grow their career.


The Job

  • Generating new business through face-to-face prospecting, cold calls, and walk-ins
  • Managing a local territory with in-person sales activity and office collaboration
  • Meeting with business owners and stakeholders to diagnose workflow and technology needs
  • Partnering with sales engineers and managers to run consultative solution cycles
  • Managing pipeline activity and CRM data (product mix, incumbent vendors, decision-makers)
  • Working closely with local leadership to meet quota and build long-term client relationships


The Qualifications

  • 2–10+ years of experience in outside B2B sales
  • Background in print, document management, IT, telecom, or SaaS is strongly preferred
  • Proven ability to sell value over price in a relationship-based sales cycle
  • Strong hunter mentality and comfort with high outbound activity (20–30 contacts/day)
  • MUST be located in the Napa, Solano, or Santa Rosa area


The Benefits

  • $40-60k base depending on experience and additional $40-60k commissions Year 1
  • First-year earnings typically range from $80-120k OTE pending base salary
  • Top performers are earning $150-300k by end of year 2
  • Monthly commission payouts based on both revenue and gross profit
  • Full benefits package: Medical (UHC/Kaiser), 401k with match, Roth option, and more
  • Car allowance program + mileage reimbursement
  • Training via LMS, live coaching, and ride-alongs — especially strong for junior reps
  • Career growth into management or specialist roles (if desired)