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Tech Sales Rep Jobs in California (NOW HIRING)

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Inside Sales Representative

Ventura, CA ยท On-site

$80K - $125K/yr

Inside Sales Representative - Ventura We are seeking a motivated and customer-focused Inside Sales ... Telecommunications or technology sales experience is a plus * Self-motivated with strong attention ...

... tech to life sciences, fashion to transportation, we help businesses and people around the world to create sustainable innovations for today and tomorrow. The ENOVIA Sales Rep will be at the ...

Technology Start-up Swarm Mobile is a new venture-backed software company headquartered in San Francisco, CA with offices in Los Angeles, New York, and Australia. Working with Fortune 1000 and ...

Technology Start-up Swarm Mobile is a new venture-backed software company headquartered in San Francisco, CA with offices in Los Angeles, New York, and Australia. Working with Fortune 1000 and ...

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Tech Sales Rep information

See California salary details

$10.9K

$67.1K

$129.8K

How much do tech sales rep jobs pay per year?

As of Jul 26, 2026, the average yearly pay for tech sales rep in California is $67,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $87,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Tech Sales Rep, and why are they important?

To thrive as a Tech Sales Rep, you need strong sales acumen, a solid understanding of technology products, and typically a bachelor's degree in business, marketing, or a related field. Familiarity with CRM systems like Salesforce, sales automation tools, and relevant certifications such as Certified Inside Sales Professional (CISP) are commonly required. Exceptional communication, relationship-building, and problem-solving skills help differentiate top performers in this role. These competencies are crucial for effectively connecting with clients, understanding their technical needs, and driving revenue growth in a competitive market.

What is the difference between Tech Sales Rep vs Technical Account Manager?

AspectTech Sales RepTechnical Account Manager
Primary RoleSell technology products and solutions to clientsMaintain and grow existing client accounts, providing technical support
Required SkillsSales skills, product knowledge, communicationTechnical expertise, customer relationship management, problem-solving
Work EnvironmentSales offices, client sites, trade showsClient sites, remote, or office-based
CertificationsSales certifications, product trainingTechnical certifications, industry-specific credentials

While both roles involve working with technology products, Tech Sales Reps focus on selling solutions to new and existing clients, emphasizing sales skills. Technical Account Managers primarily maintain ongoing client relationships, providing technical support and ensuring customer satisfaction. Both roles require technical knowledge, but their core responsibilities differ significantly.

What are the biggest challenges Tech Sales Reps face when selling complex technology solutions to clients?

Tech Sales Reps often encounter challenges such as understanding rapidly evolving technologies, translating technical features into clear business value for clients, and managing long sales cycles that involve multiple stakeholders. Building credibility with technical decision-makers and staying updated on industry trends are crucial for success. Additionally, Tech Sales Reps frequently collaborate with product managers, engineers, and customer success teams to address client needs and ensure smooth implementation.

What does a Tech Sales Rep do?

A Tech Sales Rep, or Technology Sales Representative, is responsible for selling technology products and services to businesses or individual customers. Their job involves understanding the technical features and benefits of products, identifying potential clients, presenting solutions, and closing sales. They often work closely with technical teams to ensure customer needs are met and may provide after-sales support. Success in this role requires strong communication, technical knowledge, and relationship-building skills.
What are the most commonly searched types of Tech Sales Rep jobs in California? The most popular types of Tech Sales Rep jobs in California are:
What cities in California are hiring for Tech Sales Rep jobs? Cities in California with the most Tech Sales Rep job openings:
Infographic showing various Tech Sales Rep job openings in California as of July 2026, with employment types broken down into 1% As Needed, 76% Full Time, 16% Part Time, and 7% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $67,136 per year, or $32.3 per hour.
Construction Technology Sales Representative

Construction Technology Sales Representative

Coastline Equipment

Long Beach, CA โ€ข On-site

$85K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago


Job description

Coastline Equipment is a leading John Deere Construction and Forestry dealer with locations in Southern California, Nevada and Idaho. Coastline provides world-class equipment solutions from John Deere, Wirtgen, Trimble, and Topcon. At their 13 locations, Coastline delivers best-in-class equipment, parts, service and technology solutions for customers. Our team of experts is driven to meet the needs of our customers both where they are today and where they are going tomorrow.
The team at Coastline is looking to hire a Construction Technology Sales Representative at their Long Beach, CA branch.
Position Overview:
Coastline Equipment is seeking a dynamic and driven Construction Technology Sales Representative to spearhead the sales, rentals, and training efforts for Trimble, Topcon, and John Deere SmartGrade Precision Construction GPS, Laser, and Optical technologies. This pivotal role will focus on accelerating revenue growth, expanding market presence, and building strong, lasting customer relationships. The Construction Technology Sales Representative will play a key role in ensuring the seamless implementation and support of cutting-edge construction technology, aligning with Coastline Equipment's commitment to excellence, innovation, and customer satisfaction.
Key Responsibilities:
  • Sales & Rentals Management: Drive the sales and rental activities for Trimble, Topcon, and John Deere SmartGrade Precision Construction GPS, Laser, and Optical technologies within your assigned territory.
  • Customer Relationship Development: Cultivate and sustain meaningful relationships with clients, offering customized solutions that meet their unique construction project requirements.
  • Product Expertise: Stay well-informed about product features, offerings, and the competitive landscape, enabling effective positioning of Coastline Equipment's precision solutions in the market.
  • CRM Management: Keep accurate records of sales data and customer interactions within the CRM system to monitor sales progress and strengthen relationships.
  • Market Analysis: Track competitors and market trends, collaborating with management to identify new business opportunities.
  • Event Coordination: Organize and execute customer events, equipment demonstrations, and field presentations to showcase product capabilities and engage potential clients.
  • Training & Support: Provide comprehensive training to customers on the use and maintenance of equipment, ensuring they maximize the value of their investments.
  • Operational Excellence: Ensure all assigned equipment and company vehicles are maintained in excellent working condition, ready for customer interactions and field demonstrations.

Required Qualifications:
  • Education: High school diploma or GED required; additional technical or sales training preferred.
  • Experience: Minimum of 2 years of experience in equipment sales, ideally within a territory-based role.
  • Technical Skills: Strong knowledge of the construction industry, particularly precision equipment. Proficiency with iOS platforms and Microsoft Office, including Excel and Word.
  • CRM Proficiency: Experience using CRM systems to manage customer relationships and track sales activities.
  • Language Skills: Bilingual proficiency in English and Spanish is preferred.
  • Analytical Skills: Ability to analyze sales data and market trends to inform strategic decision-making.
  • Flexibility: Willingness to work flexible hours, including evenings and weekends, to meet customer needs.
  • Soft Skills: Excellent communication, negotiation, and problem-solving skills. Proven ability to collaborate effectively and build long-term client relationships.
  • Behavioral Traits: Alignment with Coastline Equipment's core values of safety, innovation, reliability, and customer-centricity.

Preferred Qualifications:
  • Industry Knowledge: Experience in selling precision construction equipment such as GPS, Laser, and Optical systems, with familiarity in brands like Trimble, Leica, Topcon, and John Deere SmartGrade.
  • Certifications: ASE certification or similar industry-recognized certifications in equipment sales or technical training is a plus.
  • Product Familiarity: Knowledge of Trimble, Topcon, and John Deere SmartGrade product lines and diagnostic tools.
  • Financial Acumen: Understanding of financing programs and sales incentives that support equipment sales and rentals.
  • Event Management: Proven experience in organizing customer events and conducting equipment demonstrations.
  • Technical Proficiency: Familiarity with CAD software or other technical design tools is an added advantage.

Physical Requirements:
  • Driving: Must be able to drive and travel in a vehicle. For the purposes of driving, must be able to pass a pre-employment drug screening.
  • Physical Conditions: Must be able to lift 30 pounds.

What We Offer:
  • Salary: $85,000 - $125,000 per year (Base salary + Commission), based on experience and performance.
  • Health and Wellness Benefits: Comprehensive health, dental, and vision insurance.
  • Retirement Plans: 401(k) plans with company matching contributions.
  • Paid Time Off: PTO and paid holidays.

Application Process:
  • To apply, please submit your resume and application detailing your relevant experience and why you're interested in this position. We look forward to hearing from you! To learn more and keep up with Coastline Equipment, visit our website, https://www.coastlineequipment.com/.

Deadline: Applications will be reviewed on a rolling basis until the position is filled.
EEOC STATEMENT:
Coastline Equipment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Equal Opportunity Employer, including disabled and veterans.