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Tasting Room Sales Associate Jobs (NOW HIRING)

Part Time Tasting Room Associate - Crimson Lane Vineyards Who We Are: Crimson Lane Vineyards is a ... You have strong sales and interpersonal skills * You are reliable and professional * You enjoy and ...

NY ยท On-site

$14.75 - $20/hr

As a Tasting Room Associate, you'll create memorable guest experiences by welcoming visitors ... Use of the POS/Square system to ensure accurate sales of products * Perform all duties with the ...

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Tasting Room Sales Associate information

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How much do tasting room sales associate jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for tasting room sales associate in the United States is $17.58, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $18.27 per hour, depending on experience, location, and employer.

What is a tasting room sales associate?

Tasting Room Sales Associates are staff members who work at wineries, breweries, or distilleries, assisting guests with tasting experiences and promoting product sales. They guide visitors through tastings, explain different varieties, and provide information about the production process and the brand. Their responsibilities also include processing sales, restocking merchandise, and ensuring a welcoming environment for all guests. Excellent communication skills and a passion for the products are important qualities for this role.

What are the key skills and qualifications needed to thrive as a tasting room sales associate, and why are they important?

To thrive as a Tasting Room Sales Associate, you need strong customer service abilities, basic wine knowledge, and experience in retail or hospitality, often supported by a high school diploma. Familiarity with point-of-sale (POS) systems and inventory management software is typically required. Excellent communication, active listening, and a personable attitude help build rapport with guests and drive sales. These skills ensure positive guest experiences, effective sales performance, and smooth tasting room operations.

What are some common challenges faced by tasting room sales associates, and how can they be managed?

Tasting Room Sales Associates often encounter challenges such as managing high visitor traffic during peak hours, balancing customer service with sales goals, and handling diverse customer preferences. Success in this role requires strong communication skills, the ability to multitask, and a solid understanding of the winery's products. Proactively learning about the wines and developing rapport with guests can help associates provide a memorable experience while achieving sales targets.

What is the difference between Tasting Room Sales Associate vs Tasting Room Host?

AspectTasting Room Sales AssociateTasting Room Host
Primary RoleEngages customers, promotes wine sales, processes transactionsGreets visitors, manages reservations, provides hospitality
Required SkillsSales, customer service, wine knowledgeCustomer service, communication, hospitality skills
Work EnvironmentSales floor, tasting roomReception area, tasting room
Common EmployerWineries, wine barsWineries, tasting rooms

While both roles involve interacting with visitors in a winery setting, the Tasting Room Sales Associate focuses on sales and promoting wines, whereas the Tasting Room Host primarily handles guest reception and hospitality. Understanding these differences helps job seekers target their applications effectively.

What cities are hiring for Tasting Room Sales Associate jobs?

Cities with the most Tasting Room Sales Associate job openings:

What states have the most Tasting Room Sales Associate jobs?

States with the most job openings for Tasting Room Sales Associate jobs include:

What are popular job titles related to Tasting Room Sales Associate jobs?

For Tasting Room Sales Associate jobs, the most frequently searched job titles are:

Infographic showing various Tasting Room Sales Associate job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $36,566 per year, or $17.6 per hour.

TASTING ROOM WINE SALES ASSOCIATE

Temecula, CA โ€ข On-site

Bottaia Winery
Traveler Accommodationย โ€ขย 51 - 200 employees

$16.90/hr

Part-time

Re-posted 3 days ago


Job description

About our Company: 

We are a premier hospitality company with a 30,000 case DTC operation in the Temecula Wine Country. We are farming over 200-acres with 22 French and Italian varietals under the Bottaia and Ponte Winery labels.


We are looking for an experienced, passionate individual to be a part of our team at our Bottaia Winery. We are located on the Ponte Family Estate Ranch which is just east of the Ponte Winery Tasting Room. The Bottaia Tasting Room and Pool Club bring a unique experience to Temecula Wine Country, including new wines, a semi-Olympic size pool, a splash pad for the kids, and 30 cabines (traditional Italian beach changing rooms), and a poolside bar and café.


Job Summary: 

The Tasting Room Server will primarily focus on providing our guests with excellent customer service while educating the guest on their wine tastings.

 

Compensation: $16.90 hourly + tips + commissions!


Schedule: 

  • Wednesday- Sunday, at minimum business needs. 
  • Weekends are a must. 

Essential Duties and Job Responsibilities:

  • Greet guests with a smile and respond quickly to requests in a friendly and courteous manner.  
  • This sales position. Server are expected to sell wine, wine club memberships and experiences. 
  • Explain the tasting process and the various wines to the guest before they have to ask.
  • Pour six tastings per wine club member or guest while carrying a friendly conversation.  Watch for signs of intoxication ensuring guest safety.
  • Explain the wine club membership and its benefits and discounts and ask them if they would like to become a member.
  • Assist them in wine and merchandise purchases.
  • Thank the guest for coming and ask them to return again.
  • Perform any additional duties such as stocking wine, setting up the counter, opening bottles, and cleaning as requested by the Tasting Room Manager or Assistant Tasting Room Manager.

 

Knowledge, Skills and Abilities:

  • Must be 21 and over.
  • Exhibits integrity (honesty and truthfulness).
  • Has attention to detail.
  • Is consistently striving to be better.
  • Courteous and has the ability to smile spontaneously.
  • Must have excellent communication skills.
  • Ability to focus for an entire shift, trouble shooting and prioritizing skills.
  • Must have exceptional grooming standards that are consistent with company guidelines.
  • 1-3 years in a sales related field.
  • Must have sales ability and be able to up-sell bottles to cases.
  • Must be outgoing and able to approach guests and initiate conversation.
  • Must be able to work in a standing position for long periods of time.
  • Able to stand, walk and bend for extended periods of time
  • Ability to work in high and low temperatures.
  • Must be able to lift 40 - 50lbs regularly
  • Must be able to work special events (i.e., barrel tastings, wine club pick up parties, etc.)
  • Experience with wine desirable but not essential
  • Positive attitude, good conversational skills and enjoys working with the guests.
  • Fluent in English.
  • Able to engage the guests in a clear and professional manner.
  • Be willing and able to work well under pressure.
  • Work in high paced work environment.
  • Ability to multitask.
  • Must have or have the ability to obtain a Riverside County Food Handler’s Card.
  • Must have or have the ability to obtain a Responsible Beverage Service Card (RBS). 


Company Standards:

  • Understand the  BOTTAIA Values, and Service Standards. 
  • Ensure the safety of guests and associates.
  • Follow the environmental standards set by the Company
  • Treat all associates and guests in a respectful manner.
  • Exhibit integrity (honesty and truthfulness).
  • Perform any other duties as required by your Manager.