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Tasting Room Associate Jobs in Santa Rosa, CA (NOW HIRING)

J3 Wine Partners

Part-Time Tasting Room Associate

Napa, CA · On-site

$21 - $27/hr

Tasting Room Associates are responsible for growing wine sales, wine club memberships, and public knowledge of James Cole Winery. The people who are most successful in this role are passionate about ...

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Tasting Room Associate information

See Santa Rosa, CA salary details

$12

$32

$72

How much do tasting room associate jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for tasting room associate in Santa Rosa, CA is $32.22, according to ZipRecruiter salary data. Most workers in this role earn between $16.54 and $38.89 per hour, depending on experience, location, and employer.

What is a tasting room associate?

Tasting Room Associates are hospitality professionals who work in wineries, breweries, or distilleries, guiding guests through tastings and sharing information about the beverages offered. They provide excellent customer service by educating visitors about the production process, flavor profiles, and the story behind each product. Their role often includes pouring samples, answering questions, selling products, and ensuring guests have a memorable experience. Tasting Room Associates also help with daily operations such as restocking, cleaning, and maintaining a welcoming environment.

What are the key skills and qualifications needed to thrive as a tasting room associate, and why are they important?

To excel as a Tasting Room Associate, you need strong customer service skills, knowledge of wines or beverages, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, reservation platforms, and basic inventory management tools is typically required. Excellent communication, interpersonal skills, and enthusiasm for educating guests help create memorable tasting experiences. These abilities are essential for ensuring customer satisfaction, promoting sales, and representing the brand effectively.

What are some common challenges faced by tasting room associates, and how can they be addressed?

Tasting Room Associates often encounter challenges such as managing large crowds during busy hours, handling guests with varying levels of wine knowledge, and balancing multiple tasks like pouring, educating, and upselling products. Effective communication, patience, and a strong understanding of the wines offered are essential for success. Many associates find that learning to read guests’ preferences and tailoring their approach enhances the guest experience while also meeting sales goals.

What is the difference between Tasting Room Associate vs Tasting Room Host?

AspectTasting Room AssociateTasting Room Host
CredentialsCustomer service skills, sometimes wine knowledge or certificationCustomer service skills, basic wine or hospitality knowledge often preferred
Work EnvironmentEngaging with customers, pouring wine, providing informationGreeting guests, managing reservations, guiding visitors
Employer & Industry UsageWineries, vineyards, wine tasting roomsWineries, vineyards, wine tasting rooms

While both roles involve interacting with visitors in a wine tasting setting, Tasting Room Associates typically focus on pouring wine, providing product knowledge, and ensuring customer satisfaction. Tasting Room Hosts mainly handle guest greetings, reservations, and guiding visitors through the tasting experience. Both positions require excellent customer service skills and wine knowledge, but the Associate role often involves more direct wine service, whereas the Host role emphasizes guest management and hospitality.

What are the most commonly searched types of Tasting Room jobs in Santa Rosa, CA?

The most popular types of Tasting Room jobs in Santa Rosa, CA are:

What are popular job titles related to Tasting Room Associate jobs in Santa Rosa, CA?

For Tasting Room Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Tasting Room Associate jobs in Santa Rosa, CA look for?

The top searched job categories for Tasting Room Associate jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Tasting Room Associate jobs?

Cities near Santa Rosa, CA with the most Tasting Room Associate job openings:

Tasting Room Associate jobs near you
Infographic showing various Tasting Room Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 33% Full Time, 54% Part Time, and 13% Contract. Highlights an 100% In-person job distribution, with an average salary of $67,008 per year, or $32.2 per hour.

Tasting Room Associate - Variable Hour

Oakville, CA • On-site

Silver Oak Cellars LLC
201 - 500 employees
Learn more about Silver Oak Cellars LLCexternal

$19.85 - $24.81/hr

Part-time

Re-posted 22 days ago

Job description

Job Type
Part-time
Description
ABOUT SILVER OAK: Silver Oak is more than a winery-it's a testament to resilience, bold vision, and the relentless pursuit of excellence. As one of Napa Valley's most iconic Cabernet Sauvignon producers, we have set the standard for approachable luxury, crafting wines that are as refined as they are unforgettable. Silver Oak continues to be a symbol of achievement and prestige, embraced by those who appreciate true craftsmanship.
For over five decades, we've believed that "our best bottle is yet to come." This unwavering commitment to quality has driven us to seek out the finest vineyard sites in Napa and Alexander Valley, build LEED Platinum Certified wineries, and invest in our own cooperage in Missouri-ensuring every barrel is 100% American oak and precisely toasted to complement our signature winemaking style.
At Silver Oak, we don't just make wine; we create experiences that elevate life's defining moments.
We are looking for Tasting Room Associates for The Family of Silver Oak Tasting Rooms.
Deliver Luxury Hospitality in the Heart of Wine Country
Are you passionate about wine, hospitality, and creating unforgettable guest experiences? Do you thrive in a fast-paced, people-centered environment where every detail matters? Join The Family of Silver Oak as a Tasting Room Associate, where you'll be part of a team that delivers warm, personalized service and celebrates the best of California wine country.
This is more than a retail job-it's an opportunity to represent one of the region's most celebrated wine families, connect guests to our story, and be a key part of a legacy built on craftsmanship, hospitality, and excellence.
What You'll Do
As a Tasting Room Associate, you are a hospitality ambassador and frontline storyteller-providing a transformational luxury experience to every guest who walks through our doors. You'll help bring our wines to life by offering expert service, sharing our rich history, and creating connections that linger long after the last sip.
Guest Experience & Hospitality
  • Greet and engage guests with warmth and enthusiasm, embodying the spirit of The Family of Silver Oak.
  • Guide tastings and (as needed) provide walking tours through winery production spaces, creating personalized, educational, and memorable visits.
  • Build strong product knowledge of our wines and communicate our winemaking philosophy, history, and legacy.
  • Offer thoughtful wine and merchandise recommendations, helping guests find the perfect bottle or gift.

Retail Operations & Presentation
  • Operate point-of-sale systems with accuracy and professionalism.
  • Pull, carry, and pack wine orders for guests.
  • Execute seasonal promotions, special releases, and merchandising updates with an eye for detail and presentation.
  • Maintain a clean, organized, and visually compelling tasting room and retail space.
  • Assist with inventory spot checks, product restocking, and incoming wine and merchandise deliveries.

Team Collaboration & Events
  • Support colleagues during events, private tastings, and high-volume weekends.
  • Pitch in across departments and help with setup, cleanup, and service for events or internal meetings.
  • Remain flexible and ready to work at multiple winery locations as needed.

Requirements
What You Bring
  • 2+ years of experience in hospitality, retail, or customer-facing roles (luxury or wine experience a plus).
  • A warm, engaging, and professional presence-both with guests and coworkers.
  • Strong communication and multitasking skills in a dynamic environment.
  • Curiosity and enthusiasm for wine, and a willingness to learn our wines and story in depth.
  • Comfort with physical activity and lifting (up to 40 lbs) throughout the day.
  • Availability to work weekends, holidays, and flexible shifts.

The Environment
Expect to work in a lively, fast-paced setting that combines luxury service with a warm, down-to-earth atmosphere. Our tasting rooms can be bustling, with indoor and outdoor spaces that require attentiveness, grace, and stamina. You'll also experience our cellar and vineyard spaces, which may bring seasonal exposure to cool temps or outdoor elements.
Why The Family of Silver Oak?
Joining our team means becoming part of a family that values craftsmanship, community, and authentic hospitality. You'll be surrounded by passionate people, inspired by world-class wines, and empowered to deliver experiences that go beyond expectations.
Come Join Us.
Make meaningful connections, grow your wine knowledge, and be a part of something exceptional.
Salary Description
$19.85-$24.81 DOE

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