ZipRecruiter

Log In

1

Tasting Room Associate Jobs in Santa Rosa, CA (NOW HIRING)

AppleOne

Tasting Room Associate

Guerneville, CA · On-site

$20/hr

The Tasting Room Associate will welcome guests, pour wine and sparkling wine tastings, share winery history, support tasting room sales, and help maintain a clean and inviting guest space. This ...

AppleOne

Tasting Room Associate

Guerneville, CA · On-site

$26/hr

As a Tasting Room Associate, you will welcome guests, lead tastings and tours, share winery and winemaking knowledge, and support wine, club membership, and merchandise sales. This is a great ...

Treasury Wine Estates

Seasonal Concierge - Etude

Napa, CA · On-site

$21.15 - $25/hr

Coordinate closely with tasting room associates and leadership to align on guest needs and service priorities. Build relationships with guests to support personalized experiences and encourage repeat ...

next page

Showing results 1-20

All JobsTasting Room Associate JobsTasting Room Associate Jobs in Santa Rosa, CA

Tasting Room Associate information

See Santa Rosa, CA salary details

$12

$32

$72

How much do tasting room associate jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for tasting room associate in Santa Rosa, CA is $32.22, according to ZipRecruiter salary data. Most workers in this role earn between $16.54 and $38.89 per hour, depending on experience, location, and employer.

What are some common challenges faced by Tasting Room Associates, and how can they be addressed?

Tasting Room Associates often encounter challenges such as managing large crowds during busy hours, handling guests with varying levels of wine knowledge, and balancing multiple tasks like pouring, educating, and upselling products. Effective communication, patience, and a strong understanding of the wines offered are essential for success. Many associates find that learning to read guests’ preferences and tailoring their approach enhances the guest experience while also meeting sales goals.

What is the difference between Tasting Room Associate vs Tasting Room Host?

AspectTasting Room AssociateTasting Room Host
CredentialsCustomer service skills, sometimes wine knowledge or certificationCustomer service skills, basic wine or hospitality knowledge often preferred
Work EnvironmentEngaging with customers, pouring wine, providing informationGreeting guests, managing reservations, guiding visitors
Employer & Industry UsageWineries, vineyards, wine tasting roomsWineries, vineyards, wine tasting rooms

While both roles involve interacting with visitors in a wine tasting setting, Tasting Room Associates typically focus on pouring wine, providing product knowledge, and ensuring customer satisfaction. Tasting Room Hosts mainly handle guest greetings, reservations, and guiding visitors through the tasting experience. Both positions require excellent customer service skills and wine knowledge, but the Associate role often involves more direct wine service, whereas the Host role emphasizes guest management and hospitality.

What are the key skills and qualifications needed to thrive as a Tasting Room Associate, and why are they important?

To excel as a Tasting Room Associate, you need strong customer service skills, knowledge of wines or beverages, and often a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, reservation platforms, and basic inventory management tools is typically required. Excellent communication, interpersonal skills, and enthusiasm for educating guests help create memorable tasting experiences. These abilities are essential for ensuring customer satisfaction, promoting sales, and representing the brand effectively.

What are Tasting Room Associates?

Tasting Room Associates are hospitality professionals who work in wineries, breweries, or distilleries, guiding guests through tastings and sharing information about the beverages offered. They provide excellent customer service by educating visitors about the production process, flavor profiles, and the story behind each product. Their role often includes pouring samples, answering questions, selling products, and ensuring guests have a memorable experience. Tasting Room Associates also help with daily operations such as restocking, cleaning, and maintaining a welcoming environment.
What are the most commonly searched types of Tasting Room jobs in Santa Rosa, CA? The most popular types of Tasting Room jobs in Santa Rosa, CA are:
What are popular job titles related to Tasting Room Associate jobs in Santa Rosa, CA? For Tasting Room Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Tasting Room Associate jobs in Santa Rosa, CA look for? The top searched job categories for Tasting Room Associate jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Tasting Room Associate jobs? Cities near Santa Rosa, CA with the most Tasting Room Associate job openings:
Tasting Room Associate jobs near you
Tasting Room Associate

Tasting Room Associate

AppleOne

Guerneville, CA • On-site

$20/hr

Full-time

Medical, Dental, Vision, Retirement

Posted 11 days ago

Job description

Job Summary
A well-established winery in Guerneville, CA is seeking a Tasting Room Associate to provide a polished, welcoming, and memorable guest experience in a scenic wine hospitality environment. This role is ideal for a customer-focused professional who enjoys hospitality, wine education, storytelling, retail sales, and creating positive experiences for visitors.
The Tasting Room Associate will welcome guests, pour wine and sparkling wine tastings, share winery history, support tasting room sales, and help maintain a clean and inviting guest space. This opportunity offers a supportive team environment, hands-on training, positive leadership, and the chance to build valuable experience in wine, hospitality, customer service, and retail operations.
Key Responsibilities
- Welcome guests warmly and deliver an engaging, professional tasting room experience.
- Pour tasting flights and educate visitors on wine, sparkling wine, winemaking methods, and winery history.
- Conduct historical tours and share guest-friendly storytelling about the property and wine production process.
- Process purchases through the POS system, including wine, merchandise, and membership transactions.
- Recommend bottles, pairings, and memberships to support guest satisfaction and sales goals.
- Maintain a clean, stocked, sanitized, and safe tasting room environment throughout each shift.
Compensation and Benefits
- Pay: $20 per hour plus tips.
- Job Type: Contract/Temporary.
- Schedule: Must be available to work weekends and holidays.
- Hours: Typically averages up to 25 hours per week.
- Location: Guerneville, CA.


Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
#1143

Company Description

This company offers growth and a great group of people to work with.
AppleOne logo

About AppleOne

Sourced by ZipRecruiter

AppleOne is a renowned staffing service based in Glendale, California, USA. Positioned in the Human Resources industry, the company offers extensive staffing and recruiting solutions, such as temporary, full-time, and part-time placement, to companies across diverse industry sectors. The company was established by Bernie Howroyd in 1964, launching the business to aid others in finding excellent jobs and companies in finding excellent people.

Industry

Recruiting and staffing services

Company size

1,001 - 5,000 Employees

Headquarters location

Glendale, CA, US

Year founded

1964

View All AppleOne Jobs