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Tasting Room Assistant Jobs in Santa Rosa, CA (NOW HIRING)

Cline

Seasonal Tasting Room Host - Jacuzzi

Sonoma, CA · On-site

$18/hr

The Tasting Room Host provides the best possible experience to all tasting room guests by ... Assist DTC warehouse by packing shipping orders during slow hospitality times. Passionate about ...

Cline

Seasonal Tasting Room Host - Jacuzzi

Sonoma, CA · On-site

$18/hr

Maintain Tasting Room including organization, inventory, and stocking supplies * Assist DTC warehouse by packing shipping orders during slow hospitality times. * Passionate about wine and desire to ...

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All JobsTasting Room JobsTasting Room Assistant JobsTasting Room Assistant Jobs in Santa Rosa, CA

Tasting Room Assistant information

See Santa Rosa, CA salary details

$14

$30

$68

How much do tasting room assistant jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for tasting room assistant in Santa Rosa, CA is $30.03, according to ZipRecruiter salary data. Most workers in this role earn between $20.24 and $32.84 per hour, depending on experience, location, and employer.

What is a tasting room assistant?

Tasting Room Assistants are hospitality professionals who work at wineries, breweries, distilleries, or other beverage producers, helping guests sample products, learn about the offerings, and enjoy their visit. They set up tasting areas, pour samples, provide information about the beverages, and answer questions about production and history. Tasting Room Assistants also handle sales transactions, restock supplies, and help maintain a welcoming atmosphere. Their role is crucial in creating a positive experience for visitors and promoting the brand.

What skills and qualifications are needed to thrive as a tasting room assistant?

To thrive as a Tasting Room Assistant, you need knowledge of wine or beverage products, strong customer service skills, and basic sales abilities, typically supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and sometimes responsible beverage service certification is often required. Exceptional interpersonal skills, attention to detail, and the ability to create a welcoming atmosphere help set you apart in this role. These skills ensure guests have a memorable experience, drive sales, and support smooth daily operations in a hospitality-driven environment.

What challenges do tasting room assistants face during busy periods, and how can they manage them?

Tasting Room Assistants often encounter high guest volumes during weekends or special events, which can make it challenging to provide personalized service and maintain a welcoming atmosphere. Effective time management, strong communication skills, and teamwork are essential for handling multiple groups simultaneously while ensuring each guest has a positive experience. Staying organized, anticipating guest needs, and being knowledgeable about the wines or products offered can help assistants navigate these busy times successfully and contribute to a smooth, enjoyable tasting room environment.

What is the difference between Tasting Room Assistant vs Tasting Room Associate?

AspectTasting Room AssistantTasting Room Associate
CredentialsHigh school diploma or equivalent; some roles may require wine knowledgeHigh school diploma; wine knowledge or certification preferred
Work EnvironmentWine tasting rooms, wineries, retail settingsWine tasting rooms, wineries, retail settings
Employer & Industry UsageWineries, vineyards, wine retail storesWineries, vineyards, wine retail stores
Common Search & ComparisonYesYes

The main difference between a Tasting Room Assistant and a Tasting Room Associate lies in experience and responsibilities. Tasting Room Assistants typically perform basic customer service and tasting duties, often requiring minimal certifications. Tasting Room Associates may have more experience or wine knowledge, handling more complex customer inquiries and sales. Both roles are common in wineries and wine retail environments, with overlapping duties but differing levels of expertise and responsibility.

What are the most commonly searched types of Tasting Room jobs in Santa Rosa, CA?

The most popular types of Tasting Room jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Tasting Room Assistant jobs?

Cities near Santa Rosa, CA with the most Tasting Room Assistant job openings:

Tasting Room Assistant jobs near you
Infographic showing various Tasting Room Assistant job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $62,453 per year, or $30 per hour.

Tasting Room Assistant Manager

St Francis Winery and Vineyard, L.P.

Santa Rosa, CA • On-site

$68K - $78K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 7 days ago

Job description

Description

If you love wine, people, and the art of a truly memorable guest experience, this is the role you've been building toward. St. Francis Winery & Vineyards is looking for a passionate, driven leader to help run one of Sonoma's most beloved wine destinations.


$68,000 - $78,000 annually | Full-Time, Exempt

What You'll Do

  • Coach and develop a team of Wine Educators to sharpen sales skills and deliver exceptional guest experiences
  • Step in as the lead when the Tasting Room Manager is out - running daily staff meetings, overseeing operations, and setting the tone
  • Oversee scheduling, group tastings, tours, and special guest experiences from start to finish
  • Collaborate cross-functionally with Wine Club, Events, and the Executive Chef's team to drive sales and loyalty
  • Manage opening and closing procedures and ensure all staff are properly trained on POS systems and protocols
  • Resolve guest concerns quickly and professionally, upholding St. Francis' reputation for world-class hospitality 

 Why St. Francis

  • Voted one of the Best Places to Work in the North Bay by our employees 15 years in a row
  • A cornerstone of Sonoma wine country for decades, with a reputation for exceptional wines and warm      hospitality
  • A collaborative team culture where your leadership truly makes an impact
  • Beautiful Kenwood setting surrounded by estate vineyards
  • A company that invests in your professional growth and development
  • Full benefits including health, dental, vision, 401K and more!



Requirements

Who You Are

  • 3+ years of wine industry or hospitality experience, with direct tasting room experience a strong plus
  • A natural leader who coaches by example and genuinely enjoys developing others
  • A guest experience pro - you anticipate needs, build rapport, and turn visitors into wine club members
  • Highly organized, calm under pressure, and comfortable managing shifting priorities
  • Proficient with POS systems and Microsoft Office
  • Available to work weekends and holidays | Must be 21+ | Able to lift up to 45 lbs.

Ready to bring your passion for wine and people to a role where both truly matter?  

Apply today and join the St. Francis family.


St. Francis Winery and Vineyards is an equal opportunity employer, committed to a diverse and inclusive work environment. (EOE M/V/F/D)

Apply