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Tasting Room Assistant Jobs in Santa Rosa, CA (NOW HIRING)

Brown Estate Vineyards

Wine Educator - Part Time

Napa, CA · On-site

$22 - $24/hr

The part-time Wine Educator role will include every aspect of tasting room hospitality service ... Be a passionate brand ambassador * Assist with light hospitality support to include occasional ...

Cline

Wine Club Program Manager

Sonoma, CA

Resolve member concerns promptly and professionally, including shipping issues, damaged products, billing concerns, and service recovery situations. Assist Tasting Room Managers in supporting club ...

Cline

Wine Club Program Manager

Sonoma, CA

Resolve member concerns promptly and professionally, including shipping issues, damaged products, billing concerns, and service recovery situations. * Assist Tasting Room Managers in supporting club ...

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Tasting Room Assistant information

See Santa Rosa, CA salary details

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$68

How much do tasting room assistant jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for tasting room assistant in Santa Rosa, CA is $30.03, according to ZipRecruiter salary data. Most workers in this role earn between $20.24 and $32.84 per hour, depending on experience, location, and employer.

What is a tasting room assistant?

Tasting Room Assistants are hospitality professionals who work at wineries, breweries, distilleries, or other beverage producers, helping guests sample products, learn about the offerings, and enjoy their visit. They set up tasting areas, pour samples, provide information about the beverages, and answer questions about production and history. Tasting Room Assistants also handle sales transactions, restock supplies, and help maintain a welcoming atmosphere. Their role is crucial in creating a positive experience for visitors and promoting the brand.

What skills and qualifications are needed to thrive as a tasting room assistant?

To thrive as a Tasting Room Assistant, you need knowledge of wine or beverage products, strong customer service skills, and basic sales abilities, typically supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and sometimes responsible beverage service certification is often required. Exceptional interpersonal skills, attention to detail, and the ability to create a welcoming atmosphere help set you apart in this role. These skills ensure guests have a memorable experience, drive sales, and support smooth daily operations in a hospitality-driven environment.

What challenges do tasting room assistants face during busy periods, and how can they manage them?

Tasting Room Assistants often encounter high guest volumes during weekends or special events, which can make it challenging to provide personalized service and maintain a welcoming atmosphere. Effective time management, strong communication skills, and teamwork are essential for handling multiple groups simultaneously while ensuring each guest has a positive experience. Staying organized, anticipating guest needs, and being knowledgeable about the wines or products offered can help assistants navigate these busy times successfully and contribute to a smooth, enjoyable tasting room environment.

What is the difference between Tasting Room Assistant vs Tasting Room Associate?

AspectTasting Room AssistantTasting Room Associate
CredentialsHigh school diploma or equivalent; some roles may require wine knowledgeHigh school diploma; wine knowledge or certification preferred
Work EnvironmentWine tasting rooms, wineries, retail settingsWine tasting rooms, wineries, retail settings
Employer & Industry UsageWineries, vineyards, wine retail storesWineries, vineyards, wine retail stores
Common Search & ComparisonYesYes

The main difference between a Tasting Room Assistant and a Tasting Room Associate lies in experience and responsibilities. Tasting Room Assistants typically perform basic customer service and tasting duties, often requiring minimal certifications. Tasting Room Associates may have more experience or wine knowledge, handling more complex customer inquiries and sales. Both roles are common in wineries and wine retail environments, with overlapping duties but differing levels of expertise and responsibility.

What are the most commonly searched types of Tasting Room jobs in Santa Rosa, CA?

The most popular types of Tasting Room jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Tasting Room Assistant jobs?

Cities near Santa Rosa, CA with the most Tasting Room Assistant job openings:

Tasting Room Assistant jobs near you
Infographic showing various Tasting Room Assistant job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $62,453 per year, or $30 per hour.

Seasonal Tasting Room Host - Jacuzzi (Sonoma, CA)

Cline Family Companies

Sonoma, CA • On-site

$18/hr

Part-time

Re-posted 20 days ago

Job description

Tasting Room Host (Seasonal) - Jacuzzi Family Vineyards
SUMMARY
The seasonal Tasting Room Host is responsible for providing the front-line guest experience. The Tasting Room Host provides the best possible experience to all tasting room guests by developing relationships that promote sales and brand loyalty. This position is the champion of customer service in creating the perfect balance of education and memorable experiences.
ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Set-up and host wine tastings and tours for guests
  • Open, close and operate cash registers and POS systems
  • Sell wine, merchandise and wine club memberships to meet or exceed monthly sales targets
  • Provide service and hospitality that exceeds our guest's expectations
  • Ability to cross sell and promote The Olive Press and Jacuzzi Family Vineyards (our sister properties)
  • Be informed on local hospitality offerings and make recommendations to guests
  • Responsible Hospitality
  • Excellent verbal, written and interpersonal communication skills, with good presentation skills
  • Strong organizational skills and attention to detail
  • Ability to work a flexible schedule including weekends, holidays and occasional evenings
  • Ability to remain standing and actively working for the full shift
  • Be comfortable addressing and talking to large groups of people
  • Be able to help multiple groups while behind the bar
  • Maintain Tasting Room including organization, inventory, and stocking supplies
  • Assist DTC warehouse by packing shipping orders during slow hospitality times.
  • Passionate about wine and desire to become knowledgeable about our wines and our sustainable farming practices

QUALIFICATIONS:
Experience, Knowledge, and Skills
  • Must be 21 years of age or older
  • RBS and Food Handler's Certified required or ability to obtain certification
  • Excellent organizational skills and attention to detail.
  • Ability to multitask and adapt to changing priorities.
  • Exemplary customer service skills
  • Prior hospitality, winery, or front of house restaurant experience
  • Previous experience with POS, Commerce 7, bLoyal, Tock a plus
  • Retail sales experience: ability to present product, up sell & cross sell

Physical Demands
  • Continuous standing, with frequent walking on even and uneven surfaces
  • Intermittent sitting
  • Frequent standing
  • Occasional bending, twisting, climbing, crouching, and crawling.
  • Occasional reaching above and below shoulder height.
  • Ability to lift and carry up to 20 lbs continuously, and occasionally up to 50 lbs.
  • Ability to push and pull up to 50 lbs intermittently
  • Ability to work in an environment that is indoors and outdoors

Pay Rate: $18/hour + tips and incentives
*Must be available to work weekends and holidays
**This is a seasonal part-time position, expected to last through November, with the end date depending on business needs.
Jacuzzi Family Vineyards provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
NOTICE TO THIRD PARTY AGENCIES
Please note: We are not accepting unsolicited phone calls, emails, or resumes from recruiters or employment agencies.
This is a part-time position

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