A strategic marketing manager is responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all types of companies. As a strategic marketing manager, your job duties include managing budgets, measuring KPIs, and calculating the return on investment for all marketing efforts. Other tasks include identifying target audiences and conducting market research. You communicate with various departments in the company, such as product management and sales, to ensure everyone is working toward the same goals. Many strategic marketing managers also work with other high-level managers to plan strategies and develop specific goals to define and ensure business success. Qualifications for this career include three or more years of industry experience, project management skills, and a bachelor’s degree, though a master’s degree is often preferred.