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Strategic Marketing Manager Jobs in Raleigh, NC (NOW HIRING)

NC SECU

Senior Marketing Manager

Raleigh, NC · Hybrid

To be successful, candidates must be strategic thought leaders and have a strong project management background with experience leading high-level marketing campaigns. They must be able to set ...

IXL Learning

Marketing Manager

Raleigh, NC · On-site

You will be a strategic partner to the sales organization, helping adapt national marketing ... Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors ...

IXL Learning

Marketing Manager

Raleigh, NC · On-site

You will be a strategic partner to the sales organization, helping adapt national marketing ... Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors ...

Core Sound Imaging, LLC

Growth Marketing Manager

Raleigh, NC · On-site

$90 - $130/hr

Growth Marketing Manager Core Sound Imaging, LLC Raleigh, North Carolina, United States About this ... This is a senior, strategic role for a self-starter who brings strong campaign leadership skills ...

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Core Sound Imaging

Growth Marketing Manager

Raleigh, NC · On-site

$90 - $120/hr

About the role The Growth Marketing Manager will own marketing initiatives to drive awareness ... This is a senior, strategic role for a self-starter who brings strong campaign leadership skills ...

New

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

About the role The Growth Marketing Manager will own marketing initiatives to drive awareness ... This is a senior, strategic role for a self-starter who brings strong campaign leadership skills ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

This role is ideal for someone who thrives in both strategic leadership and tactical implementation ... As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

This role is ideal for someone who thrives in both strategic leadership and tactical implementation ... As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing ...

Publix

Regional Marketing Manager - Durham, NC

Durham, NC · On-site

$77 - $116/hr

Aug 03, 2026 The Regional Marketing Manager executes Marketing strategies and channel plans that support Divisional Retail business priorities. The incumbent serves as a communications/channel expert ...

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Strategic Marketing Manager information

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$102.1K

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How much do strategic marketing manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for strategic marketing manager in Raleigh, NC is $102,106.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,900.00 and $112,800.00 per year, depending on experience, location, and employer.

What is a strategic marketing manager?

A Strategic Marketing Manager is a professional responsible for developing, implementing, and overseeing long-term marketing strategies that align with a company's overall business goals. They analyze market trends, identify opportunities for growth, and coordinate marketing campaigns to build brand awareness and drive sales. Their role often involves collaborating with other departments, managing budgets, and tracking key performance metrics to ensure marketing efforts are effective and efficient.

What does a strategic marketing manager do?

A strategic marketing manager is responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all types of companies. As a strategic marketing manager, your job duties include managing budgets, measuring KPIs, and calculating the return on investment for all marketing efforts. Other tasks include identifying target audiences and conducting market research. You communicate with various departments in the company, such as product management and sales, to ensure everyone is working toward the same goals. Many strategic marketing managers also work with other high-level managers to plan strategies and develop specific goals to define and ensure business success. Qualifications for this career include three or more years of industry experience, project management skills, and a bachelor’s degree, though a master’s degree is often preferred.

What are the key skills and qualifications needed to thrive as a strategic marketing manager, and why are they important?

To thrive as a Strategic Marketing Manager, you need expertise in market analysis, brand positioning, and campaign development, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is often required. Strong leadership, communication, and critical thinking skills help drive cross-functional collaboration and innovative strategy. These capabilities are essential for creating effective marketing initiatives that align with business objectives and drive organizational growth.

How does a strategic marketing manager typically collaborate with product development and sales teams?

As a Strategic Marketing Manager, you will work closely with both product development and sales teams to ensure that marketing strategies align with business objectives and customer needs. This collaboration often involves participating in product roadmap discussions, providing market insights, and developing go-to-market plans. You'll also coordinate with sales to gather feedback from the field, refine messaging, and support lead generation efforts. Effective cross-functional communication is crucial, as it helps drive product success and ensures a cohesive approach to market challenges.

Is a strategic marketing manager a high paying job?

Strategic marketing managers typically earn higher salaries compared to entry-level marketing roles, with compensation often reflecting experience, industry, and location. They usually hold advanced skills in market analysis, strategic planning, and may require certifications such as the Certified Marketing Executive (CME).
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Strategic Marketing Manager jobs near you
Infographic showing various Strategic Marketing Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $102,106 per year, or $49.1 per hour.

Marketing Manager - Vehicle Safety Technology

SCRAM Systems

Durham, NC

Full-time

Posted yesterday

New

Job description

Job Summary:

We're looking for a strategic Marketing Manager to plan, create, and share sales and marketing materials in a fast-growing vehicle safety technology industry. In this role, you will translate complex safety topics into clear, engaging resources for different audiences. You will also help inform the public, support adoption of new safety solutions, and showcase how our company is leading the way in making roads safer. Most importantly, your work will help save lives through vehicle safety technology.

Duties/Responsibilities:

  • Develop, execute and present results of strategic marketing plans that drive awareness, adoption, and growth of Intelligent Speed Assistance (ISA) as a vehicle safety technology.

  • Partner closely with Business Development and Sales teams to identify priority markets, support account-based marketing efforts, generate qualified leads, and accelerate opportunities through the sales pipeline.

  • Research target markets, buyer personas, stakeholder needs, and industry trends to inform messaging, campaign strategy, and go-to-market initiatives.

  • Develop and lead integrated marketing campaigns across digital, email, social media, public relations, events, webinars, and partner channels that generate qualified leads and product implementation.

  • Develop sales enablement resources-including presentations, case studies, one-pagers, proposals, videos, and customer success stories-that strengthen customer engagement and support business development efforts.

  • Plan and promote conference participation, educational events, and pilot program launches to increase market awareness and stakeholder engagement.

  • Collaborate with Product, Operations, Customer Success, and Leadership teams to ensure consistent messaging and successful product launches and program implementations.

  • Monitor campaign performance, market trends, customer feedback, and competitive activity to optimize marketing strategy and identify new growth opportunities.

  • Manage the marketing content calendar and ensure all communications reflect the company's brand, strategic priorities, and value proposition.

  • Track and report key marketing and business development metrics, including campaign performance, lead generation, pipeline contribution, customer engagement, and return on marketing investment.


Skills/Abilities:

  • Excellent communication, relationship-building, and presentation skills.

  • Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.

  • Self-motivated, collaborative, and results-oriented, with a passion for improving roadway safety through innovative technology and behavioral change.

  • Willingness to travel up to 20% for conferences, court and industry meetings, partner engagement, and pilot program support.

Education and Experience:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

  • 5+ years of progressive experience in strategic marketing, preferably supporting road safety, transportation, or other regulated markets.

  • Proven ability to develop and execute marketing campaigns that drive adoption of technology solutions.

  • Excellent writing, communication, and storytelling skills, with the ability to translate complex technologies into compelling messaging.

  • Strong project management skills with experience leading cross-functional marketing initiatives, managing multiple priorities, and supporting product launches and stakeholder engagement.

  • Familiarity with vehicle safety, behavioral traffic safety, or related technologies is highly desirable.

Physical Requirements (With or without reasonable accommodation):

  • Sitting: Over 70%

  • Standing: 15 to 40%

  • Fine Motor Movements: Over 70%

*** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.