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Sports Performance Analyst Jobs in California (NOW HIRING)

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Lead Store Advisor, Fashion Island

Newport Beach, CA · On-site

$19.25 - $26.50/hr

... performance goals * You possess a deep understanding of service excellence and can analyze ... sports, performance, or fashion industries Your Team: Our Retail team is the heartbeat of On ...

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Sports Performance Analyst information

See California salary details

$27.1K

$74.2K

$126.8K

How much do sports performance analyst jobs pay per year?

As of Aug 18, 2026, the average yearly pay for sports performance analyst in California is $74,204.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $88,300.00 per year, depending on experience, location, and employer.

What does a sports performance analyst do?

A Sports Performance Analyst collects and interprets data to help athletes and teams improve their performance. They analyze game footage, monitor player statistics, and use technology to assess physical and tactical aspects of play. Their insights support coaches in making informed decisions on strategy, training, and player development. By identifying strengths, weaknesses, and patterns, they help optimize performance and reduce injury risks.

What are the key skills and qualifications needed to thrive as a sports performance analyst?

To thrive as a Sports Performance Analyst, you need a strong background in sports science, data analysis, and an understanding of athletic performance metrics, often supported by a relevant degree. Expertise with analytical tools such as Excel, GPS tracking systems, video analysis software (e.g., Hudl, Dartfish), and knowledge of statistical programming (like R or Python) is highly valued. Exceptional attention to detail, communication skills, and the ability to work collaboratively with coaches and athletes set top candidates apart. These skills are essential to accurately interpret performance data and contribute meaningful improvements in training and competition strategies.

What are the typical daily responsibilities of a sports performance analyst?

As a Sports Performance Analyst, your day often involves collecting and processing data from training sessions and matches, using various software and wearable technologies to monitor athlete performance. You'll prepare detailed reports or presentations for coaches and players, highlighting strengths, weaknesses, and actionable insights tailored to individual or team needs. You may also collaborate closely with medical staff, nutritionists, and strength and conditioning coaches to ensure a holistic approach to athlete development. This role requires strong time management and the ability to translate complex data into practical recommendations that drive ongoing performance improvements.

What are the most commonly searched types of Sports Performance Analyst jobs in California?

The most popular types of Sports Performance Analyst jobs in California are:

What are popular job titles related to Sports Performance Analyst jobs in California?

For Sports Performance Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Sports Performance Analyst jobs in California look for?

The top searched job categories for Sports Performance Analyst jobs in California are:

What cities in California are hiring for Sports Performance Analyst jobs?

Cities in California with the most Sports Performance Analyst job openings:

Sports Performance Analyst jobs near you
Infographic showing various Sports Performance Analyst job openings in California as of August 2026, with employment types broken down into 62% Full Time, and 38% Part Time. Highlights an 100% In-person job distribution, with an average salary of $74,204 per year, or $35.7 per hour.

Sr. Director of Marketing

Full Swing Golf, Inc.

Carlsbad, CA • On-site

$150K - $185K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

Job Type
Full-time
Description
We are seeking a dynamic and results-driven Sr. Director of Marketing to lead our marketing strategy and execution in the fast-growing sports technology sector. This leader will be responsible for brand positioning, demand generation, digital marketing and product marketing. The ideal candidate has a deep understanding of sports technology, audience engagement, and emerging marketing trends, with a proven track record of driving growth through innovative and data-driven marketing initiatives.
What You Will Do:
Supervisory Responsibilities:
  • Supervise and support assigned team members and departmental personnel
  • Provide the marketing team ongoing coaching, clear direction, priorities, accountability, ensuring everyone understands what needs to be accomplished and why, and performance management.
  • Prioritize team workload and oversee project execution to ensure deadlines are met
  • Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR

What You Will Do:
  • Develop and execute a comprehensive marketing strategy that aligns with company goals, drives brand awareness, and fuels revenue growth.
  • Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Establish key performance indicators (KPIs) and continuously measure marketing effectiveness, optimizing for ROI.
  • Work cross-functionally with sales, product, and technology teams to ensure alignment and seamless go-to-market execution.
  • Own brand positioning, messaging, and storytelling to strengthen market presence and customer engagement.
  • Drive digital marketing initiatives, including SEO, SEM, content marketing, email campaigns, and social media strategies.
  • Oversee website optimization and user experience to maximize conversions and engagement.
  • Leverage influencer and athlete partnerships to expand brand credibility and reach
  • Develop compelling product marketing strategies, including launch plans, sales enablement tools, and customer education programs.
  • Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities.
  • Work closely with product and engineering teams to translate complex sports tech solutions into customer-friendly messaging.
  • Lead demand generation campaigns to acquire and retain customers across B2B and B2C channels.
  • Develop and manage marketing budgets, allocating resources effectively to maximize impact.
  • Implement data-driven marketing tactics, leveraging analytics to refine targeting, segmentation, and personalization strategies.
  • Optimize customer acquisition and retention strategies through CRM, automation, and loyalty programs.
  • Perform other duties as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements
Do You Have:
  • 10+ years of marketing experience, with at least 5 years in a leadership role within the sports technology, sports entertainment, or related industry.
  • Strong expertise in digital marketing, brand management, and demand generation.
  • Experience launching and marketing technology products in a highly competitive landscape.
  • Deep understanding of sports industry trends, fan engagement strategies, and emerging technologies.
  • Proven ability to develop and execute data-driven marketing campaigns with measurable impact.
  • Strong leadership skills with the ability to build and motivate teams in a fast-paced environment.
  • Excellent communication and storytelling abilities with a passion for sports and technology.
  • Proficiency in marketing automation, analytics tools, and CRM platforms (HubSpot, Marketo, Salesforce, etc.).

What Would Make You a Rockstar for This Role:
  • Experience working with professional sports organizations, leagues, or teams.
  • Knowledge of Golf Simulators/Launch Monitors, AI, wearable tech, or data analytics in sports performance.
  • Background in both B2B and B2C marketing strategies.
  • MBA or advanced degree in marketing, business, or a related field.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
What We Offer:
  • Comprehensive Benefits Package - Medical, dental, and vision coverage, plus more
  • 401(k) with Company Match - Up to 4% contribution match
  • Paid Time Off - Generous PTO and paid holidays
  • Supportive Work Environment - A relaxed, non-corporate atmosphere
  • Team Culture - Engaging team bonding events and activities
  • Onsite Wellness - Access to a personal trainer and gym facilities for a healthy work-life balance, yoga classes and more.

Work Environment
This role operates in a hybrid or office-based environment, depending on business needs. Work is primarily performed in an office setting during standard business hours; however, occasional after-hours support may be required to address critical IT issues or perform system upgrades. The position requires frequent collaboration with employees across multiple departments, making strong communication and interpersonal skills essential. The role involves extended periods of sitting, working at a computer, and troubleshooting IT hardware and software as needed. Occasional travel may be required for system implementations, vendor meetings, or company locations. The ability to lift and move equipment weighing up to 25 pounds is required.
Ready to Grow with Us?
  • Be at the forefront of innovation in the sports technology industry.
  • Work with cutting-edge technology that enhances athlete performance and fan engagement.
  • Collaborate with industry leaders, athletes, and sports organizations worldwide.
  • Competitive salary and comprehensive benefits package.

At our company, rapid growth means endless opportunities! We're committed to developing talent from within, offering clear career advancement paths across all roles. Over 70% of our managers-and many other key team members-were promoted internally. If you're eager to grow and make an impact, join us and see where your potential can take you!
Full Swing Golf is an Equal Opportunity Employer. We believe everyone has the power to make a difference and are committed to fostering an inclusive workplace. We provide equal employment opportunities regardless of sex, race, color, gender, religion, marital or domestic partner status, age, national origin, ancestry, disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, or genetic information. If you need an accommodation during the application or interview process, please contact HR@fullswinggolf.com.
Salary Description
$150K-$185K

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