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Sports Partnership Jobs (NOW HIRING)

Hornets

Partnership Development, Director

Charlotte, NC · On-site

... Sports & Entertainment (HSE) partners. HSE includes the NBA's Charlotte Hornets, NBA G-League ... Greensboro Swarm, and managing and operating the region's premier sports and entertainment venue ...

AEG

Partnership Development, Director

Charlotte, NC · On-site

... Sports & Entertainment (HSE) partners. HSE includes the NBA's Charlotte Hornets, NBA G-League ... Greensboro Swarm, and managing and operating the region's premier sports and entertainment venue ...

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Sports Partnership information

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$39.5K

$110.3K

$399.5K

How much do sports partnership jobs pay per year?

As of Jun 12, 2026, the average yearly pay for sports partnership in the United States is $110,328.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $119,500.00 per year, depending on experience, location, and employer.

What are Sports Partnerships?

Sports partnerships refer to collaborative agreements between organizations, such as brands, companies, or media outlets, and sports entities like teams, leagues, athletes, or events. These partnerships typically aim to promote mutual benefits, such as increasing brand visibility for sponsors and providing financial or strategic support to sports organizations. Common forms of sports partnerships include sponsorships, co-branded campaigns, content collaborations, and community initiatives. Effective sports partnerships leverage the popularity and reach of sports to engage fans, boost marketing efforts, and achieve business objectives for both parties.

What are the key skills and qualifications needed to thrive as a Sports Partnership Manager, and why are they important?

To thrive as a Sports Partnership Manager, you need expertise in business development, relationship management, and a solid understanding of the sports industry, often supported by a degree in marketing, business, or sports management. Familiarity with CRM systems, sponsorship activation platforms, and analytics tools is typically required. Exceptional negotiation, communication, and networking skills help build and maintain strong partnerships with brands, teams, and stakeholders. These abilities are crucial for maximizing partnership value, driving revenue, and ensuring mutually beneficial collaborations.

What are some common challenges faced by professionals in Sports Partnership roles?

Professionals in Sports Partnership roles often face the challenge of balancing the expectations and objectives of both internal stakeholders and external partners, such as sponsors, teams, or media outlets. Navigating contract negotiations, activating partnership agreements, and ensuring that both parties achieve measurable value can be complex, especially in a fast-paced and competitive sports environment. Additionally, adapting to evolving market trends and fan engagement strategies requires continuous learning and strong relationship management skills. Collaboration across marketing, sales, and event teams is essential to successfully execute partnership activations and maintain long-term relationships.
More about Sports Partnership jobs
What cities are hiring for Sports Partnership jobs? Cities with the most Sports Partnership job openings:
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Sports Partnership jobs near you
Infographic showing various Sports Partnership job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $110,328 per year, or $53 per hour.

Director, REG Partnership Development

AEG

Cleveland, OH • On-site

Full-time

Posted 4 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Cavaliers Holdings LLC is obsessed with delivering epic experiences for our team members, our fans, our community and the world. Fueled by an unapologetically bold, inclusive and high-impact culture, we strive to recruit individuals who are enthusiastic and purposeful in carrying out our vision as transformative leaders in sports and entertainment. If you are ready to bring your best to the dynamic, high-performance environment of the Cavs, Cleveland WNBA, Monsters, Charge, RESN and Rocket Arena - where we come together to create moments that move, inspire, and uplift - then we want to hear from you.
JOB SUMMARY: The Director, REG Partnership Development is responsible for creating and selling integrated corporate partnerships across multiple REG partnered properties, including but not limited to Detroit Sports Commission, Amphitheater, Cleveland Pro Soccer, Lake Erie Crushers, and Pickle in the Land. This role is designed for an experienced, dynamic seller with a strong partnership sales background who can drive new partnership revenue growth while leading the sale of large-scale Naming Rights and Presenting Partnerships. The primary objective of the Director, REG Partnership Development is to achieve an individual corporate partnerships revenue goal for the REG Properties team while contributing to the overall REG Properties revenue targets. This individual may also identify opportunities to integrate partnerships with the Cleveland Cavaliers into broader franchise initiatives when appropriate. This position offers a competitive salary structure with commission and bonus potential. Reports to: Vice President, Business Development, REG Properties
ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Achieve business results and revenue goals aligned with the overall partnership sales strategy.
  • Generate new corporate partnership revenue directly for REG Properties through proactive prospecting and disciplined pipeline management.
  • Prospect and develop new business at the local, regional, and national levels through investigative meetings, discovery conversations, presentations, and strategic follow-up.
  • Identify key decision-makers, uncover business objectives, and build customized integrated solutions that meet prospect needs.
  • Develop and present dynamic partnership programs designed to create meaningful brand alignment and measurable business value.
  • Overcome objections, navigate complex sales cycles, and close business accurately through contract execution, billing coordination, and revenue collection.
  • Build fully integrated sales proposals that may include intellectual property rights, media, activations, promotions, signage, community platforms, and hospitality assets.
  • Support the implementation of sold partnerships in coordination with internal and external stakeholders to ensure deadlines, deliverables, and partner expectations are met.
  • Assist in the execution of promotions, point-of-purchase materials, prize fulfillment, and media trafficking as needed to support sold programs.
  • Entertain and nurture relationships with current and prospective clients through meetings, events, and other available touchpoints that strengthen business development efforts.
  • Work cross-functionally with external properties, including marketing, community relations, and operations, to create compelling and fully integrated partnership platforms.
  • Stay informed on industry trends, emerging categories, and best practices in sports and entertainment partnerships to identify innovative new business opportunities.

REQUIRED QUALIFICATIONS:
  • Bachelor's degree, ideally in business, communications, marketing, sports management, or a related field.
  • Three to five years of experience in sports partnership sales, media sales, and/or direct B2B sales is preferred; sports and event marketing experience is required.
  • Proven ability to prospect, pitch, negotiate, and close new corporate partnerships in a target-driven environment is strongly preferred.
  • Strong demonstration of intellect, drive, executive presence, sales acumen, creativity, and relationship-building ability is essential for success in the role.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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