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Sports Marketing Specialist Jobs (NOW HIRING)

League One Volleyball

Pro Marketing Specialist

$70K - $72K/yr

Pro Marketing Specialist Department Code amp; Name: 90403 - Pro Marketing FLSA Status: Exempt ... Of major sports, it's the only one that is women-first (~90% of players are female). But the ...

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Decatur Park District

Marketing Specialist

Decatur, IL

$55K - $58K/yr

Marketing Specialist Department: Marketing Department Reports To: Director of Marketing FLSA Status ... The candidate will also generate innovative ideas specifically targeting youth sports and ...

Decatur Park District

Marketing Specialist

Decatur, IL · On-site

$55K - $58K/yr

Marketing Specialist Department: Marketing Department Reports To: Director of Marketing FLSA Status ... The candidate will also generate innovative ideas specifically targeting youth sports and ...

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Sports Marketing Specialist information

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$23K

$49.9K

$72.5K

How much do sports marketing specialist jobs pay per year?

As of May 28, 2026, the average yearly pay for sports marketing specialist in the United States is $49,858.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $57,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Sports Marketing Specialist, and why are they important?

To thrive as a Sports Marketing Specialist, you need a strong understanding of marketing principles, sports industry trends, and a relevant degree in marketing, communications, or a related field. Proficiency with digital marketing platforms, social media analytics tools, and CRM software is typically required. Creativity, teamwork, and strong communication skills help you build engaging campaigns and foster partnerships with sponsors and fans. These abilities are essential for driving brand growth, maximizing fan engagement, and achieving organizational goals in the competitive sports market.

What are some common challenges faced by Sports Marketing Specialists when executing promotional campaigns?

Sports Marketing Specialists often encounter challenges such as coordinating with multiple stakeholders, including athletes, sponsors, and media partners, to ensure cohesive messaging and timing. Managing tight deadlines around sports seasons or events can add pressure, as can adapting campaigns to changing fan interests or unexpected outcomes in the sport. Building effective strategies that engage diverse audiences while staying within budget constraints is also a common hurdle. Success in this role requires flexibility, strong communication skills, and the ability to quickly pivot tactics as circumstances evolve.

What does a Sports Marketing Specialist do?

A Sports Marketing Specialist is responsible for promoting sports teams, events, products, or athletes to increase fan engagement and drive revenue. They develop marketing campaigns, manage sponsorships, coordinate public relations efforts, and analyze market trends to create effective strategies. Their work often involves collaborating with athletes, teams, media, and brands to ensure successful promotional activities. By understanding the sports industry's unique audience, they help build strong relationships between fans and sports organizations.

What is the difference between Sports Marketing Specialist vs Sports Marketing Coordinator?

AspectSports Marketing SpecialistSports Marketing Coordinator
CredentialsBachelor's degree in marketing, sports management, or related field; certifications like CMAA or CSMP are commonBachelor's degree in marketing, sports management, or related field; similar certifications
Work EnvironmentDevelops marketing strategies, manages campaigns, and analyzes market trendsAssists in campaign execution, coordinates events, and supports marketing activities
Employer & Industry UsageUsed by sports teams, leagues, and agencies for strategic marketingCommonly employed in sports organizations for operational support

The Sports Marketing Specialist focuses on creating and managing marketing strategies, while the Sports Marketing Coordinator supports these efforts through coordination and execution. Both roles require similar educational backgrounds and certifications, but differ in responsibilities and level of strategic involvement.

More about Sports Marketing Specialist jobs
What cities are hiring for Sports Marketing Specialist jobs? Cities with the most Sports Marketing Specialist job openings:
What states have the most Sports Marketing Specialist jobs? States with the most job openings for Sports Marketing Specialist jobs include:
What job categories do people searching Sports Marketing Specialist jobs look for? The top searched job categories for Sports Marketing Specialist jobs are:
What are popular job titles related to Sports Marketing Specialist jobs? For Sports Marketing Specialist jobs, the most frequently searched job titles are:
Sports Marketing Specialist jobs near you
Infographic showing various Sports Marketing Specialist job openings in the United States as of May 2026, with employment types broken down into 66% Full Time, 26% Part Time, 1% Temporary, and 7% Contract. Highlights an 69% Physical, 5% Hybrid, and 26% Remote job distribution, with an average salary of $49,858 per year, or $24 per hour.

Specialist, Sports Marketing

On Board Experiential Marketing

Manhattan, NY • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

ABOUT ONBOARD SPORTS ADVISORY (OSA)
Onboard Sports Advisory (OSA) is a strategic sports marketing consultancy advising global brands, rights-holders, and sports properties on commercial strategy, sponsorship valuation, activation frameworks, and performance measurement. Operating on the agency/advisory side, OSA provides objective, insight-driven advisement that helps senior leadership teams navigate complex decisions across sport, culture, and entertainment. Our work blends analytical rigor, creativity, and global experience to unlock growth and long-term partnership value.
ROLE SUMMARY
TheSpecialist, Sports Marketing Strategy, is an integral member of the OSA team, supporting the development and execution of sports partnerships and marketing initiatives across client accounts.
Reporting into the Director, Sports Marketing Strategy, this role will support day-to-day client servicing, partnership strategy development, activation planning, research, presentations, and cross-functional coordination across multiple projects and workstreams spanning global sports and entertainment properties, including the Olympic & Paralympic Games, FIFA, and other major sporting events.
This position is ideal for someone passionate about sports, sponsorships, culture, and brand marketing who is eager to grow within a fast-paced agency and consulting environment. The Specialist will play an important role in helping ensure programs and deliverables are executed with a high level of professionalism, organization, creativity, and attention to detail.
KEY RESPONSIBILITIES
Client & Partnership Support
  • Support the development and execution of sports marketing and partnership strategies across multiple accounts.
  • Assist in preparing client-facing presentations, agendas, status reports, meeting recaps, and strategic recommendations.
  • Conduct research on sports sponsorship landscape, properties, athletes, cultural trends, technology innovations, and competitive partnerships.
  • Help manage timelines, deliverables, and project trackers across multiple accounts and internal teams.
  • Participate in internal and external client meetings by helping prep materials, capture detailed notes, and progress next steps.
  • Support partnership activation planning and execution across experiential, digital, social, and content initiatives for some of the world's most visible brands.
  • Assist in engaging sports properties relative to communications, partnership documentation, and asset tracking.
Strategy & Activation Coordination
  • Support the evaluation of sponsorship and partnership opportunities across the global sports and entertainment marketplace.
  • Contribute to activation ideation and brainstorms rooted in brand objectives and audience insights.
  • Assist in developing partnership presentations, measurement reports, and post-program analysis.
  • Assist in coordinating large-scale experiential, ticketing, hospitality, and client servicing programs tied to major sporting events, helping ensure seamless guest experiences, stakeholder communication, and operational excellence.
Agency & Team Collaboration
  • Collaborate closely with cross-functional agency teams including finance, creative, production, strategy, operations, talent, and experiential to support integrated client programs and partnership executions.
  • Help manage communication, timelines, and deliverables across internal agency teams, clients, vendors, and rights-holder partners.
  • Contribute to internal brainstorms, activation planning sessions, and creative development discussions across sports, entertainment, hospitality, and experiential projects.
  • Support new business efforts through research, presentation development, and pitch preparations as needed.
  • Participate in internal agency initiatives and team collaboration opportunities that contribute to the continued growth of OSA and broader OBE network.
QUALIFICATIONS
  • 1-2 years of experience in sports marketing, sponsorships, brand marketing, consulting, agency, or related fields preferred.
  • Strong interest and knowledge of the global sports and entertainment landscape.
  • Experience supporting client accounts, partnerships, activations, or events preferred.
  • Familiarity with the sports industry
  • Proficiency in PowerPoint, Google Slides, Excel, and project management tools.
  • Ability to travel domestically and globally
  • Ability to occasionally work non-standard hours
EDUCATION
  • Bachelor's degree in marketing, communications, sports management, or related field preferred.
KEY COMPETENCIES
  • A commitment to hustle
  • Strong written and verbal communication skills
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Collaborative mindset with strong interpersonal skills
  • Creative thinker with curiosity and willingness to learn
  • Ability to communicate professionally with clients, partners, and internal stakeholders
  • Passion for sports, culture, media, and brand storytelling
  • Self-starter mentality with a proactive, solutions-oriented approach
  • Great teammate who also likes to have fun when appropriate

Compensation Range: $66,300 annually. This is the pay range OSA believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. OSA reserves the right to modify this pay range at any time. For this role, Benefits include: medical/dental/vision insurance, employer paid basic life and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company's performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.
OSA is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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