Lottery Marketing Jobs (NOW HIRING)

Looking for an exciting career in a dynamic, fast-paced, and collaborative environment? The California Lottery is looking for a strategic Senior Brand Marketing Manager (Senior Marketing Specialist) to join our energetic marketing team to help California become the #1 Lottery in the United States.
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.
In Fiscal year 2025-26, the California Lottery generated sales of approximately $9.1 billion with over $1.9 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state including independent neighborhood shops, convenience stores, liquor stores, supermarkets and more. The Brand Strategy and Integrated Marketing Team (BSIM) leads the development and implementation of the Lottery's marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery's business objectives.
Under the general direction of the Supervisor II of Brand Strategy & Integrated Marketing and the Chief of Consumer Marketing , the Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery's integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the BSIM team and may also act as the contract manager for some of the Lottery's marketing agencies and is responsible for making recommendations on program budgets and managing advertising expenditures. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery's owned channels and platforms.
This job is only eligible to be headquartered at Lottery Headquarters in Sacramento or Chatsworth District Office in LA County and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office 2 days a week as assigned. Travel expense to and from assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.
This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate's ability to meet the Desirable Qualifications identified in this job advertisement.
Effective July 1, 2025, specific Bargaining Units and associated Excluded State employees are subject to a salary reduction between 2% - 4.62% in exchange for hours for Personal Leave hours each month. For more details, please click here to visit the California Department of Human Resources (CalHR) website.
You will find additional information about the job in the Duty Statement .
Working Conditions

Schedule: 8:00am to 5:00pm

Travel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projects.

Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.

Minimum Requirements You will find the Minimum Requirements in the Class Specification.

• SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Additional Documents

• Job Application Package Checklist
• Duty Statement

Position Details Job Code #:
JC-528578
Position #(s):
358-805-9073-005
Working Title:
Senior Brand Marketing Manager
Classification:
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY $7,305.00 - $9,142.00
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
# of Positions:
1
Work Location:
United States
Telework:
Hybrid
Job Type:
Permanent, Full Time
Department Information
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding for California's public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.
In fiscal year 2024-25, the California Lottery generated sales of more than $9.2 billion with approximately $1.9 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers® games and several draw games, including jackpot games such as Powerball®, Mega Millions®, and SuperLotto Plus® and daily games such as Fantasy 5 and Hot Spot®.
Department Website: http://www.calottery.com
Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
• The position requires a Background Investigation be cleared prior to being hired.
• If you are basing your eligibility on education, ( http://www.calhr.ca.gov/state-hr-professionals/pages/job-descriptions.aspx ), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment . Please redact birthdates and social security numbers.

Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 9/3/2026
Who May Apply
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To Apply
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
CA State Lottery
N/A
Attn: Human Resources, JC-528578
700 N. 10th Street MS#6-5
Sacramento , CA 95811
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
CA State Lottery
N/A
Human Resources, JC-528578
700 N. 10th Street MS#6-5
Sacramento , CA 95811
08:00 AM - 05:00 PM
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• A bachelor's degree, preferably with a specialization in marketing, communications, or related field.
• At least five years' progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.
• At least five years' experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.
• A minimum of three years' experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.
• At least five years' experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives. Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.
• Experience and active involvement in leading all aspects of creative development and production, including concept review, pre-production, production shoots, casting/location/wardrobe/set design, recording sessions and technical direction. Extensive experience and in-depth knowledge of creative production, including traditional (TV, radio, streaming audio, out-of-home) and digital (display, streaming video/audio) social media and retail channels.
• Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred.
• Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics to generate, analyze and interpret data that informs future optimization/ innovation.
• Experience managing and tracking budgets and advertising expenditures.
• Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups. Strong proficiency with Microsoft Office programs including Word, Excel and PowerPoint. Experience with Adobe Spark a plus.

Benefits Benefit information can be found on the CalHR website and the CalPERS website.
Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: http://www.calottery.com
Human Resources Contact:
Human Resources, JC-528578
(916) 822-8158
careers@calottery.com
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:
Equal Employment Opportunity Office
(916) 822-8458
eeooffice@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Position Location
Sacramento Headquarters
700 N 10th Street
Sacramento, CA 95811
Chatsworth District Office
9710 Topanga Canyon Blvd.
Chatsworth, CA 91311
Equal Opportunity