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Lottery Marketing Jobs (NOW HIRING)

The position works closely with the lottery marketing manager to develop and implement advertising campaigns designed to inform the public of lottery products being sold in Maine. An emphasis on the ...

The position works closely with the lottery marketing manager to develop and implement advertising campaigns designed to inform the public of lottery products being sold in Maine. An emphasis on the ...

Retail Marketing Lead

Sacramento, CA · On-site

$7.3K - $9.1K/mo

The California Lottery is looking for a Retail Marketing Lead (Senior Marketing Specialist) to join our energetic marketing team to help California become the #1 Lottery in the United States. About ...

New

Manager, Marketing

Salem, OR · On-site +1

$110K - $179K/yr

Oregon Lottery is looking for one (1) Manager, Marketing to join the Go-To-Market Operations team in a remote position. This is a remote position with occasional on site travel approximately once per ...

Oregon Lottery is looking for one (1) Manager, Marketing to join the Go-To-Market Operations team in a remote position. This is a remote position with occasional on site travel approximately once per ...

New

... channels and other Lottery-owned assets. • Supports the Product and Promotional Development Managers in the development of new products, promotions, and marketing projects. • Works in ...

New

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Lottery Marketing information

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$13

$32

$56

How much do lottery marketing jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for lottery marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the typical challenges faced by professionals in lottery marketing, and how can they be addressed?

Professionals in Lottery Marketing often face the challenge of promoting products in a highly regulated environment while maintaining responsible gaming standards. Balancing creativity with compliance requires close collaboration with legal teams and regulatory bodies. Additionally, staying ahead of consumer trends and leveraging data-driven marketing strategies are essential for reaching diverse demographics. Building strong cross-functional relationships with sales, analytics, and digital teams helps address these challenges and drives successful campaigns.

Is working for the lottery a good job?

Working in lottery marketing involves promoting lottery products and managing advertising campaigns, often requiring skills in marketing, communication, and understanding of regulations. The job can offer stable employment and opportunities for advancement, but it may also involve irregular hours and strict compliance standards.

What is lottery marketing?

Lottery marketing refers to the strategies and activities used to promote lottery games and increase ticket sales. Professionals in this field develop advertising campaigns, manage promotional events, and analyze market trends to attract new players while retaining existing ones. They work closely with creative teams, retailers, and regulatory bodies to ensure that marketing efforts comply with legal requirements. Lottery marketing is crucial for raising awareness, supporting responsible gaming, and generating revenue for public programs funded by lottery proceeds.

What is the difference between Lottery Marketing vs Lottery Sales?

AspectLottery MarketingLottery Sales
Primary FocusDeveloping promotional strategies, advertising campaigns, and brand awareness for lottery productsDirectly selling lottery tickets to customers, managing sales outlets, and customer engagement
Required SkillsMarketing strategies, advertising, communication, brandingCustomer service, sales techniques, product knowledge
Work EnvironmentOffice-based, marketing agencies, or corporate settingsRetail locations, lottery outlets, or sales events
Common CertificationsMarketing certifications, advertising coursesSales training, customer service certifications

Lottery Marketing focuses on promoting and advertising lottery products to increase brand awareness and sales, while Lottery Sales involves directly selling tickets and engaging with customers at retail locations. Both roles are essential in the lottery industry but differ in their core responsibilities and skill sets.

What are the key skills and qualifications needed to thrive as a lottery marketing professional?

To thrive as a Lottery Marketing professional, you need expertise in marketing strategy, market research, data analysis, and often a degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and possibly certifications such as a Digital Marketing Certificate are typically required. Creativity, strong communication, and project management skills help you develop compelling campaigns and collaborate with diverse teams. These skills are crucial for effectively promoting lottery products, increasing sales, and ensuring compliance with regulations in a competitive market.
More about Lottery Marketing jobs
What cities are hiring for Lottery Marketing jobs? Cities with the most Lottery Marketing job openings:
What states have the most Lottery Marketing jobs? States with the most job openings for Lottery Marketing jobs include:
Infographic showing various Lottery Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Lottery Marketing Representative 1 (Syracuse) - NY HELPS

StateJobsNY

Syracuse, NY • On-site

$63K - $76K/yr

Full-time

Posted 14 days ago


Job description

Duties Description Under the direction/leadership of the Lottery Regional Director and Lottery Regional Manager, reporting directly to the Supervising Lottery Marketing Representative, SG-18, the Lottery Marketing Representative 1, SG-16 is responsible for coverage of targeted retailers in an assigned territory. Responsibilities include managing their territory, developing, and maintaining effective store relationships, providing day-to-day account contact, responding to specific account requests, and coordinating all activities as required to increase individual retailer and total territory sales. Duties include, but are not limited to, the following:
• Providing consultative selling to store personnel and management.
• Actively assisting and participating in the Lottery's planning, merchandising, sales, and administrative processes.
• Monitoring sales by store and game type; utilizing that insight to identify deficiencies and propose solutions.
• Participating in retailer awareness programs and sales development training.
• Traveling as required to provide acceptable account coverage.
• Attend meetings and scheduled events as required.
Minimum Qualifications Permanent Qualifications: Candidates must currently be a permanent Lottery Marketing Representative 1.
OR
Transfer Qualifications: Candidates must have one year of permanent competitive or 55-b/55-c service in a title eligible for transfer under Section 70.1 of the Civil Service Law.
OR
Open to the Public: Minimum Qualifications: 1. Six years of experience managing a retail business, servicing retail sales accounts or marketing products (including advertising, marketing communications, product research, or promotion). Experience limited to the duties of general sales clerking, cashiering, or stocking shelves, is NOT qualifying.
Or 2. an associate degree and four years of above experience.
Or 3. a bachelor's or higher degree and two years of above experience.
Or 4. A master's degree in a related field and one year of above experience.
Or 5. A doctorate degree in a related field.
NY HELPS: This title is part of the New York Hiring for Emergency Limited Placement Statewide Program (NY HELPS).
For the duration of the NY HELPS Program, this title maybe filled via a non-competitive appointment, which means no examination is required but all candidates must meet the minimum qualifications of the title for which they apply.
At a future date (within one year of permanent appointment), it is expected employees hired under NY HELPS will have their non-competitive employment status converted to competitive status, without having to compete in an examination. Employees will then be afforded with all the same rights and privileges of competitive class employees of New York State. While serving permanently in a NY HELPS title, employees may take part in any promotion examination for which they are qualified.
Individuals certified eligible for the 55-b/c program under the Governor's Program to Hire Persons/Veterans with Disabilities pursuant to Section 55-b/c of the Civil Service Law are encouraged to apply. To be considered, 55-b/c candidates must provide a copy of their letter of eligibility with their response and meet the NY HELPS minimum qualifications listed below.
No Exam Required under NY HELPS.
Additional Comments Travel Requirements: Appointment to this position requires extensive travel within a designated area of assignment below:
Sales Region: Region 4
Territory: Monroe, Ontario, Wayne, Yates, and Livingston Counties.
Appointees to these positions may be required to operate a motor vehicle or otherwise demonstrate their capacity to meet the transportation needs of the job. If the position requires you to operate a motor vehicle, you must possess a driver's license valid in New York State at the time of appointment and continuously thereafter. Field work and travel expenses are reimbursed on a fixed schedule.
You must possess a valid license to operate a motor vehicle in New York State at the time of appointment and continuously thereafter.
Prohibition against Playing and Wagering
Commission employees and family members residing in their households are prohibited from purchasing Lottery tickets or claiming Lottery prizes. Commission employees are prohibited from wagering upon any horse racing, commercial gaming, video lottery gaming, Indian gaming, charitable gaming activities, interactive fantasy sports, and mobile sports wagering within the State. To avoid any appearance of impropriety of conflict of interest, Commission employees will be prohibited from all aspects of promoting, operating, and playing in any charitable gaming, which includes bingo and games of chance such as raffles, whether the organization conducting the game is required to be licensed by the Commission. The prohibition placed upon each Commission employee from assisting with any charitable gaming does not apply to the employee's family unless the employee thinks it presents a conflict of interest related to his or her job duties. Commission employees must also avoid any outside activities that could interfere or be perceived to interfere with their job duties.
Prohibition against Playing and Wagering
Commission employees and family members residing in their households are prohibited from purchasing Lottery tickets or claiming Lottery prizes. Commission employees are prohibited from wagering upon any horse racing, commercial gaming, video lottery gaming, Indian gaming, charitable gaming activities, interactive fantasy sports, and mobile sports wagering within the State. To avoid any appearance of impropriety of conflict of interest, Commission employees will be prohibited from all aspects of promoting, operating, and playing in any charitable gaming, which includes bingo and games of chance such as raffles, whether the organization conducting the game is required to be licensed by the Commission. The prohibition placed upon each Commission employee from assisting with any charitable gaming does not apply to the employee's family unless the employee thinks it presents a conflict of interest related to his or her job duties. Commission employees must also avoid any outside activities that could interfere or be perceived to interfere with their job duties.
Pre-Employment Restrictions
The law that established the Commission (specifically, Section 107 or the Racing, Pari-mutuel Wagering and Breeding Law) prohibits any person from being employed by the Commission if, during the period commencing three years prior to employment, such person held any interest in, or employment by, any corporation, association or person engaged in gaming activity with the State.
Equal Opportunity Statement
The NYS Gaming Commission is an equal opportunity employer, does not tolerate discrimination in employment, programs, or activities on any basis protected by federal or state law, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply. Please direct inquiries to the Office for Equal Opportunity at DEIA@gaming.ny.gov.
Reasonable Accommodation:
If you are an individual with a disability and need assistance to fully participate in the application and
interview process for the position sought, please contact us at gam.sm.Accessibility@gaming.ny.gov and we will be happy to assist you.
Some positions may require additional credentials or a background check to verify your identity.
Name Human Resources
Telephone
Fax 518-388-3368
Email Address HRrecruitment@gaming.ny.gov
Address
Street 354 Broadway
City Schenectady
State NY
Zip Code 12305
Notes on Applying Email submissions are preferred. The job title and vacancy number should be indicated in the subject line.
Please send your cover letter and resume in Word or PDF format. We are unable to open documents from Google Docs, Google Drive, OneDrive and/or "the Cloud".
Please indicate your current Civil Service title (if applicable) and clearly indicate how you meet the minimum qualifications for this position.
Your Social Security Number may be required to confirm your eligibility.