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Sports Entertainment Event Management information

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$26.5K

$62.7K

$100.5K

How much do sports entertainment event management jobs pay per year?

As of Aug 6, 2026, the average yearly pay for sports entertainment event management in the United States is $62,734.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is the difference between Sports Entertainment Event Management vs Sports Marketing Coordinator?

AspectSports Entertainment Event ManagementSports Marketing Coordinator
CredentialsEvent planning certifications, relevant experienceMarketing degrees, certifications in digital marketing
Work EnvironmentEvent venues, stadiums, arenasOffices, marketing agencies, sports organizations
Industry UsagePlanning and executing sports entertainment eventsPromoting sports teams, events, and products

Sports Entertainment Event Management focuses on organizing and executing sports entertainment events, ensuring smooth operations and attendee experience. In contrast, Sports Marketing Coordinators concentrate on promoting sports teams and events through marketing campaigns. While both roles require knowledge of the sports industry, their core responsibilities differ: one manages event logistics, the other handles marketing strategies.

What are the key skills and qualifications needed to thrive as a sports entertainment event manager, and why are they important?

To thrive as a Sports Entertainment Event Manager, you need strong organizational skills, event planning experience, and typically a degree in event management, sports management, or a related field. Familiarity with event management software, budgeting tools, and ticketing systems is essential. Excellent communication, leadership, and problem-solving abilities help you coordinate teams and adapt to dynamic situations. These skills ensure seamless event execution, positive guest experiences, and successful outcomes in a fast-paced industry.

What is sports entertainment event management?

Sports entertainment event management involves planning, organizing, and executing sporting events and related entertainment activities. Professionals in this field coordinate everything from logistics and venue operations to marketing, ticket sales, and fan engagement. Their goal is to ensure a smooth, enjoyable experience for attendees, athletes, and sponsors, while maximizing the event's success and profitability. This career requires strong organizational, leadership, and communication skills, along with a passion for sports and entertainment.

What are some common challenges faced by professionals in sports entertainment event management, and how can they be addressed?

Professionals in Sports Entertainment Event Management often encounter challenges such as coordinating logistics for large crowds, managing last-minute changes, and ensuring seamless communication among diverse teams. To address these, effective planning, contingency strategies, and leveraging event management software are essential. Building strong relationships with vendors, security, and facilities staff also helps prevent and quickly resolve issues, ensuring a successful event experience for attendees and participants.
More about Sports Entertainment Event Management jobs
What states have the most Sports Entertainment Event Management jobs? States with the most job openings for Sports Entertainment Event Management jobs include:
What job categories do people searching Sports Entertainment Event Management jobs look for? The top searched job categories for Sports Entertainment Event Management jobs are:
Sports Entertainment Event Management jobs near you
Infographic showing various Sports Entertainment Event Management job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 24% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $62,734 per year, or $30.2 per hour.

Director of Events & Entertainment

CGR Georgia LLC

Pine Mountain, GA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Key Responsibilities

  • Develop and implement a comprehensive entertainment vision that elevates the guest experience across the entire resort.
  • Continuously raise the standards of entertainment offerings by introducing fresh concepts, immersive experiences and industry-leading programming.
  • Build a culture of creativity, excellence, and collaboration within the Events and Entertainment department.
  • Design, develop, and execute signature seasonal events including holiday celebrations, festivals, themed weekends, concerts, and special activations.
  • Create new annual traditions that strengthen the resort’s reputation.
  • Develop event concepts from ideation through execution, including budgeting, logistics, staffing, programming, and post-event evaluation.
  • Support social media and digital content by creating visually engaging and shareable guest experiences.
  • Maintain a balanced annual events calendar that drives occupancy, repeat visitation, and community engagement.
  • Act as a steward and key leader for reinforcing our Lead with Love culture as well as provide leadership to inspire others to Create Memories Worth Repeating® for our guests.
  • Source, negotiate, and manage relationships with performers, production companies, entertainers, and vendors.
  • Ensure operational consistency across all guest touch-points.
  • Create a culture focused on hospitality, creativity, accountability, and continuous improvement.
  • Champion the Herschend Heartspitality culture with a focus on engagement, development, retention, and service excellence.
  • Create and support clear lines of responsibility for management team, including coverage and oversight throughout the day.
  • Review and follow up, when necessary, on all guest surveys, comments, social postings, etc. to ensure our NPS goals are achieved.
  • Resolve complex operational and guest service issues when necessary.
  • Foster a culture of safety for guests and associates.
  • Ensure compliance with all federal, state, and local regulations.

Financial Leadership

  • Develop and manage multi-million-dollar operating budgets and prepare monthly forecasts.
  • Participate in annual strategic planning and long-range business initiatives.
  • Manage the flow of labor between departments to support effective management of the labor budget and achievement of profitability goals.
  • Identify opportunities to improve profitability through process improvements, operational efficiencies, and strategic investments.
  • Collaborate with Finance on forecasting, capital planning, and long-term financial strategy.

Qualifications

  • Bachelor’s degree in Hospitality Management, Entertainment, Event Management, or related field preferred.
  • Minimum 10 years of progressive leadership experience in hospitality, entertainment, event management, destination resorts, theme parks, or large-scale mixed-use operations.
  • Minimum 5 years in a senior leadership role.
  • Strong financial acumen with experience managing large operating budgets and capital expenditures.
  • Proven ability to build, develop, and lead high-performing leadership teams.
  • Excellent strategic planning, organizational, and decision-making skills.
  • Outstanding communication and presentation abilities.

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