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Sports Activation Manager Jobs in Riverside, CA (NOW HIRING)

Social Media Manager (Hybrid - 4-5 days per week onsite) Overview: The Sport & Entertainment Social ... Knowledge of NIL, sponsorship activations, and sports marketing campaigns. * Ability to travel and ...

Social Media Manager (Hybrid)

Irvine, CA · On-site +1

$89K - $105K/yr

Social Media Manager (Hybrid - 4-5 days per week onsite) Overview: The Sport & Entertainment Social ... Knowledge of NIL, sponsorship activations, and sports marketing campaigns. * Ability to travel and ...

Support sponsorship activations by coordinating with internal teams, providing strategic direction ... Passion or background in fitness/strength training/performance sports strongly preferred * Strong ...

Brand Manager, REIGN

Corona, CA · On-site

$86K - $115K/yr

Support sponsorship activations by coordinating with internal teams, providing strategic direction ... Passion or background in fitness/strength training/performance sports strongly preferred * Strong ...

Kitchen Manager

Mission Viejo, CA · On-site

$55K - $100K/yr

RESPONSIBILITIES • Manages the operation of the sports bar, conducting effective zone management ... activation rollouts and introductions of new products, tools and services Creates and executes ...

Join our team to help create and develop the future of live entertainment and sports in Orange ... Create engaging activations at events throughout the community, including assembling and ...

Join our team to help create and develop the future of live entertainment and sports in Orange ... Create engaging activations at events throughout the community, including assembling and ...

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Showing results 1-20

Sports Activation Manager information

See Riverside, CA salary details

$19.8K

$58.4K

$102.2K

How much do sports activation manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for sports activation manager in Riverside, CA is $58,373.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,600.00 and $62,600.00 per year, depending on experience, location, and employer.

What is the difference between Sports Activation Manager vs Sports Marketing Coordinator?

AspectSports Activation ManagerSports Marketing Coordinator
CredentialsRelevant marketing or sports management certifications, bachelor's degreeSimilar certifications, often entry-level or mid-level
Work EnvironmentEvent sites, brand activations, sponsorship eventsMarketing campaigns, promotional events, digital marketing
Employer & Industry UsageSports teams, brands, agenciesSports organizations, marketing agencies, brands
Search & Comparison IntentFocus on activation strategies, event managementFocus on campaign planning, marketing execution

The Sports Activation Manager primarily oversees on-the-ground activation events and sponsorship activations, requiring strong event management skills. In contrast, the Sports Marketing Coordinator handles campaign planning and marketing strategies, often supporting activation efforts. Both roles require marketing knowledge and industry experience but differ in scope and focus within the sports marketing field.

What does a Sports Activation Manager do?

A Sports Activation Manager is responsible for planning, coordinating, and executing marketing campaigns and brand activations around sporting events or partnerships. They work closely with brands, sports teams, and event organizers to maximize audience engagement and drive brand awareness through experiential marketing activities. Their role often involves managing budgets, overseeing logistics, and evaluating the success of activations to ensure marketing objectives are met. In addition, Sports Activation Managers liaise with sponsors, vendors, and creative teams to deliver impactful experiences for fans and participants.

What are the key skills and qualifications needed to thrive as a Sports Activation Manager, and why are they important?

To thrive as a Sports Activation Manager, you need expertise in event management, marketing, and partnership activation, often supported by a degree in sports management, marketing, or a related field. Familiarity with project management tools, CRM platforms, and digital marketing systems is typically required. Strong communication, organizational skills, and the ability to build relationships help professionals excel in this role. These abilities are crucial for delivering engaging sports campaigns, maximizing sponsor value, and ensuring seamless execution of events.

What are the most common challenges faced by a Sports Activation Manager when coordinating event sponsorships?

One of the most common challenges for a Sports Activation Manager is ensuring seamless coordination between sponsors, event organizers, and internal teams to deliver engaging brand experiences. Balancing the expectations of multiple stakeholders while adhering to strict timelines and budget constraints requires strong project management and communication skills. Additionally, adapting activation strategies to different audiences and venues, while measuring the effectiveness of each campaign, can be complex but is essential for long-term success in the role.
What are popular job titles related to Sports Activation Manager jobs in Riverside, CA? For Sports Activation Manager jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Sports Activation Manager jobs in Riverside, CA look for? The top searched job categories for Sports Activation Manager jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Sports Activation Manager jobs? Cities near Riverside, CA with the most Sports Activation Manager job openings:
Social Media Manager (Hybrid)

Social Media Manager (Hybrid)

Weedmaps

Irvine, CA • Hybrid

$89K - $105K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago


Job description

Social Media Manager (Hybrid - 4-5 days per week onsite)

Overview:

The Sport & Entertainment Social Media Manager will lead and execute the social media strategy for the Sports & Entertainment vertical as part of the Marketing Department, reporting directly to the Sr. Director of Sports & Entertainment. This role owns social channel management, the content calendar, and community engagement, driving culturally relevant storytelling that connects the brand with sports fans, entertainment audiences, partners, and key stakeholders. The ideal candidate thrives in fast-paced, event-driven environments and has a strong pulse on sports and entertainment culture.

The impact you'll make:

  • Develop, own, and implement a comprehensive social media strategy in support of Sports & Entertainment business objectives and integrated marketing campaigns.
  • Set and manage the Sports & Entertainment content calendar, prioritizing timing, sequencing, and content mix to drive consistent, high-impact audience engagement.
  • Oversee the development, curation and publishing of compelling content including copy, graphics, short-form video, live coverage and platform-specific storytelling across Instagram, X, TikTok, YouTube, Facebook, and LinkedIn.
  • Direct and make judgement calls on real-time social coverage during live sporting events, entertainment activations, partnerships, and key cultural moments.
  • Develop engaging, platform-optimized messaging that reflects brand voice while resonating with sports and entertainment audiences.
  • Guide day-to-day community engagement, including monitoring comments, DMs, and trending conversations and escalating brand or reputational considerations as appropriate.
  • Advise and partner cross-functionally with marketing, creative, partnerships, PR, and brand teams to align messaging and campaign execution.
  • Evaluate performance metrics (engagement, reach, growth, video views, CTR) and translate into actionable recommendations.
  • Assess and activate emerging trends, viral moments, and partnership opportunities to increase reach, engagement and brand relevance.
  • Oversee social strategy and coordinated execution for athlete, artist, influencer, and sponsorship activations through coordinated social promotion and campaign oversight.

What you've accomplished:

  • Bachelor's degree in Marketing, Communications, Sports Management, or related field (or equivalent professional experience).
  • 3-5 years of experience in social media management, preferably within sports, entertainment, media, or lifestyle brands.
  • Proven experience managing brand social channels and content calendars.
  • Strong understanding of sports culture, entertainment trends, and digital fan engagement.
  • Experience covering live events and real-time content publishing.
  • Proficiency in major social platforms and social management tools.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and ability to manage multiple campaigns simultaneously.
  • Analytical mindset with experience using social media reporting tools.
  • Creative thinker with the ability to translate cultural moments into engaging brand content.

Bonus points: 

  • Experience working with athletes, entertainers, influencers, or sponsorship partners.
  • Familiarity with paid social strategy and boosting content.
  • Experience with short-form video editing tools (CapCut, Premiere, Final Cut, etc.).
  • Knowledge of NIL, sponsorship activations, and sports marketing campaigns.
  • Ability to travel and work flexible hours, including nights and weekends for live events.

The base pay range for this position is $89,000 - $105,505 per year, and a competitive bonus.

 2026 US Benefits for Full Time, Regular Employees:

  • Physical Health (Medical, Dental & Vision)
    • 100% employer-paid premium for employees
    • Up to 80% coverage for dependents
    • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Supplemental, voluntary benefits
    • Student Loan Repayment/529 Education Savings with a monthly company contribution
    • FSA (Medical, Dependent, Transit and Parking)
    • Voluntary Life and AD&D Insurance
    • Critical Illness Insurance
    • Accident Insurance
    • Short- and Long-term Disability Insurance
    • Pet Insurance
    • Identity theft protection
    • Legal access to a network of attorneys
  • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
  • Paid parental leave