Software Engineering Martech Platform information
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$30.77 - $36.30
2% of jobs
$36.30 - $41.83
4% of jobs
$41.83 - $47.36
4% of jobs
$47.36 - $52.88
11% of jobs
$53.90 is the 25th percentile. Wages below this are outliers.
$52.88 - $58.41
20% of jobs
The median wage is $59.84 / hr.
$58.41 - $63.94
33% of jobs
$64.22 is the 75th percentile. Wages above this are outliers.
$63.94 - $69.47
11% of jobs
$80.53 - $86.06
5% of jobs
$86.06 - $91.59
2% of jobs
How much do software engineering martech platform jobs pay per hour?
As of Aug 25, 2026, the average hourly pay for software engineering martech platform in the United States is $62.02, according to ZipRecruiter salary data. Most workers in this role earn between $53.12 and $67.31 per hour, depending on experience, location, and employer.
A Software Engineering Martech Platform role focuses on developing, maintaining, and enhancing marketing technology platforms that support digital marketing efforts. Professionals in this role work on integrating various marketing tools, building scalable software solutions, and ensuring seamless data flow between marketing systems. They collaborate with marketing teams to understand business requirements and translate them into technical solutions, often leveraging cloud technologies, APIs, and data analytics. This position requires strong software engineering skills, experience with marketing technologies, and the ability to solve complex technical challenges in the martech domain.
To thrive as a Software Engineer on a Martech Platform, you need expertise in software development, web technologies, and data integration, often supported by a degree in computer science or related field. Familiarity with tools such as JavaScript frameworks, cloud services (like AWS or GCP), RESTful APIs, and marketing automation systems (e.g., Salesforce Marketing Cloud) is typically required. Strong problem-solving skills, effective communication, and a collaborative mindset help engineers excel in cross-functional marketing and technical teams. These skills and qualities are crucial for building reliable, scalable solutions that drive marketing success and align with business goals.
As a Software Engineer on a Martech Platform team, you'll regularly work alongside marketing professionals and data analysts to understand campaign goals, data requirements, and user experience needs. Collaboration often involves translating marketing strategies into technical solutions, such as building data pipelines, integrating third-party marketing tools, or optimizing campaign performance tracking. Effective communication and agile workflows are essential, as you may participate in cross-functional meetings to ensure alignment on project objectives and deliverables.
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