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Software Engineering Martech Platform Jobs (NOW HIRING)

UKG, Inc.

Director Software Development Engineering

$259K/yr

... MarTech) platforms, CRM integrations, and omnichannel digital experiences. Key Responsibilities: * Lead by example in reinforcing company values and culture while building high-performing global ...

Ovative group

AI Engineer

Chicago, IL · On-site

Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of ... of experience in software engineering, platform engineering, or applied technical roles

Ovative group

Lead AI Engineer

Minneapolis, MN · On-site

$107K - $140K/yr

Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of ... of experience in software engineering, platform engineering, or applied technical roles

Ovative group

Lead AI Engineer

Chicago, IL · On-site

$105K - $139K/yr

Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of ... of experience in software engineering, platform engineering, or applied technical roles

Ovative group

AI Engineer

Minneapolis, MN · On-site

Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of ... of experience in software engineering, platform engineering, or applied technical roles

Kestra Holdings

MarTech Product Owner

Tempe, AZ · On-site

Kestra Holdings offers industry-leading wealth management platforms for independent wealth ... Familiarity with DevOps practices, including CI/CD pipelines, release management, and scalable ...

Rula Health

Sr. Software Engineer - MarTech (Remote)

$172K - $203K/yr

Reporting to an Engineering Manager, you'll work closely with our Marketing, Data Engineering, and ... Hands-on experience integrating with CDPs (such as Segment), Marketing Automation Platforms (such ...

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How much do software engineering martech platform jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for software engineering martech platform in the United States is $62.02, according to ZipRecruiter salary data. Most workers in this role earn between $53.12 and $67.31 per hour, depending on experience, location, and employer.

What is a Software Engineering Martech Platform role?

A Software Engineering Martech Platform role focuses on developing, maintaining, and enhancing marketing technology platforms that support digital marketing efforts. Professionals in this role work on integrating various marketing tools, building scalable software solutions, and ensuring seamless data flow between marketing systems. They collaborate with marketing teams to understand business requirements and translate them into technical solutions, often leveraging cloud technologies, APIs, and data analytics. This position requires strong software engineering skills, experience with marketing technologies, and the ability to solve complex technical challenges in the martech domain.

What are the key skills and qualifications needed to thrive as a Software Engineer on a Martech Platform, and why are they important?

To thrive as a Software Engineer on a Martech Platform, you need expertise in software development, web technologies, and data integration, often supported by a degree in computer science or related field. Familiarity with tools such as JavaScript frameworks, cloud services (like AWS or GCP), RESTful APIs, and marketing automation systems (e.g., Salesforce Marketing Cloud) is typically required. Strong problem-solving skills, effective communication, and a collaborative mindset help engineers excel in cross-functional marketing and technical teams. These skills and qualities are crucial for building reliable, scalable solutions that drive marketing success and align with business goals.

How does a Software Engineer on a Martech Platform team typically collaborate with marketing professionals and data analysts?

As a Software Engineer on a Martech Platform team, you'll regularly work alongside marketing professionals and data analysts to understand campaign goals, data requirements, and user experience needs. Collaboration often involves translating marketing strategies into technical solutions, such as building data pipelines, integrating third-party marketing tools, or optimizing campaign performance tracking. Effective communication and agile workflows are essential, as you may participate in cross-functional meetings to ensure alignment on project objectives and deliverables.
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What job categories do people searching Software Engineering Martech Platform jobs look for? The top searched job categories for Software Engineering Martech Platform jobs are:
Infographic showing various Software Engineering Martech Platform job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, 4% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $129,011 per year, or $62 per hour.
Director Software Development Engineering

Director Software Development Engineering

UKG, Inc.

Remote

$259K/yr

Full-time

Re-posted 4 days ago

UKG rating

8.2

Company rating: 8.2 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

87th of 209 rated software companies

Job description

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform.
Role Overview:
The Director, GTM Engineering is a senior leadership position within UKG's Digital group, reporting to the Vice President of GTM Product Experience. The role is responsible for leading engineering teams delivering Salesforce-based GTM solutions, AI-powered business capabilities, enterprise web applications, and digital customer experiences. This leader will drive innovation across Sales, Marketing, Digital Commerce, and Product organizations by building scalable, secure, customer-centric platforms that accelerate business growth, improve operational efficiency, and enhance customer engagement.
Candidates must have deep experience with Salesforce implementations and enterprise SaaS platforms, along with experience delivering digital commerce/e-commerce solutions, customer-facing web applications, marketing technology (MarTech) platforms, CRM integrations, and omnichannel digital experiences.
Key Responsibilities:
  • Lead by example in reinforcing company values and culture while building high-performing global engineering teams.
  • Partner with Sales, Marketing, Product Management, Engineering, Digital Experience, and Services organizations.
  • Lead geographically distributed teams delivering world-class GTM platforms, enterprise web applications, and customer-facing digital solutions.
  • Drive AI-enabled modernization of GTM systems, digital commerce platforms, and marketing workflows.
  • Design and deliver self-service portals, customer web applications, and digital commerce capabilities that improve user experience and business outcomes.
  • Lead engineering for digital commerce initiatives including product catalog, pricing, promotions, ordering, customer portals, and API integrations.
  • Partner with Marketing teams to build and integrate CRM, CMS, marketing automation, customer data platforms (CDP), analytics, personalization, and campaign management solutions.
  • Improve customer acquisition, engagement, conversion, and retention through data-driven digital experiences, experimentation, and analytics.
  • Automate seller workflows, approvals, quoting, ordering, and deal execution using AI and intelligent automation.
  • Collaborate with AI, data, and platform teams to deliver secure, scalable AI-powered solutions.
  • Oversee product delivery from strategy and architecture through implementation, release, and continuous improvement.
  • Maintain deep expertise in enterprise SaaS, Salesforce, cloud-native architecture, APIs, and Agile delivery.

Qualifications:
  • 15+ years of enterprise software engineering experience with 10+ years leading global engineering teams.
  • 3+ years in a Director-level engineering leadership role.
  • Bachelor's degree in Computer Science or equivalent experience.
  • Proven experience delivering Salesforce implementations including Salesforce Einstein and Agentforce.
  • Experience leading engineering for digital commerce/e-commerce platforms and customer-facing web applications.
  • Knowledge of marketing technology ecosystems including CRM, CMS, marketing automation, personalization, analytics, and customer journey platforms.
  • Experience integrating enterprise applications using APIs, microservices, cloud technologies, and event-driven architectures.
  • Strong understanding of customer experience (CX), digital transformation, omnichannel engagement, and web application delivery.
  • Experience with Agile methodologies and modern software engineering practices.
  • Exceptional leadership, communication, stakeholder management, and organizational change management skills.

Company Overview:
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge. Learn more at ukg.com.
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
The pay range for this position is $163,900.00 to $235,550.00. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG's benefits and rewards at https://www.ukg.com/about-us/careers/benefits

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