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Social Media Jobs in Rio Rancho, NM (NOW HIRING)

Legacy Church

Social Media Coordinator

Albuquerque, NM · On-site

Graphics Director About the Role Legacy Academy is looking for a creative, dependable Social Media Coordinator to help tell the everyday story of our Christ-centered school community. This part-time ...

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How much do social media jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for social media in Rio Rancho, NM is $22.23, according to ZipRecruiter salary data. Most workers in this role earn between $17.16 and $26.92 per hour, depending on experience, location, and employer.

What is a social media job?

Social media jobs involve managing and creating content for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, engage with audiences, and build an online presence. Roles may include Social Media Manager, Content Creator, Community Manager, or Social Media Strategist. These professionals develop strategies, analyze performance metrics, and interact with followers to grow and maintain a positive brand image. Social media jobs can be found in a variety of industries, including marketing, public relations, and customer service.

What are the qualifications to get a job in social media?

Social media jobs focus on using online platforms for marketing, data acquisition, or communication with a target audience. The qualifications that you need to start a career in this field include an understanding of marketing as well as experience and skills using online platforms. Influencers only need a large social media following and content production skills, while a manager may be expected to have a postsecondary degree in marketing, public relations, or advertising. Some community colleges offer a certificate in social media marketing. Most employers expect applicants to be active on social media and have a portfolio of past work.

What are the key skills and qualifications needed to thrive as a social media manager, and why are they important?

To thrive as a Social Media Manager, you need a strong grasp of digital marketing strategies, content creation, analytics, and typically a degree in marketing, communications, or a related field. Familiarity with platforms like Hootsuite, Sprout Social, and analytics tools such as Google Analytics or Facebook Insights is essential. Creativity, adaptability, and strong communication skills set top performers apart in engaging diverse audiences and handling real-time feedback. These skills are crucial for building brand presence, fostering community engagement, and driving measurable business results in a rapidly evolving digital landscape.

What are some common challenges faced by social media professionals, and how can they be overcome?

Social media professionals often face challenges such as keeping up with rapidly changing platform algorithms, managing the expectations of multiple stakeholders, and handling negative or sensitive comments publicly. Staying updated through industry blogs and official platform resources helps address algorithm changes, while clear communication and regular reporting can manage stakeholder expectations. For community management, having a clear escalation protocol and tone guidelines ensures that responses remain professional and aligned with brand values.

How do I start a career in social media?

To start a career in social media, develop skills in content creation, community management, and analytics, and gain experience through internships or managing personal or small business accounts. Familiarity with social media platforms, tools like Hootsuite or Buffer, and understanding audience engagement are essential. Building a portfolio and obtaining relevant certifications can also improve job prospects.

What skills are needed for social media jobs?

Social media jobs require strong communication skills, creativity, and proficiency with social media platforms and analytics tools. Knowledge of content creation, branding, and basic graphic design or video editing can also be beneficial. Additionally, time management and the ability to analyze engagement metrics are important for success in this field.
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Infographic showing various Social Media job openings in Rio Rancho, NM as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 78% Full Time, 14% Part Time, 1% Temporary, and 5% Contract. Highlights an 74% Physical, 2% Hybrid, and 24% Remote job distribution, with an average salary of $46,236 per year, or $22.2 per hour.

Social Media Specialist

Albuquerque, NM • On-site

Indian Pueblo Cultural Center
Museums and Historical Sites • 201 - 500 employees
Learn more about Indian Pueblo Cultural Centerexternal

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Social Media Specialist - Bring Stories to Life. Build Communities. Inspire Engagement.

The Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc. (IPCC/IPMI) is seeking a creative, energetic, and highly organized Social Media Specialist to help grow our digital presence across a diverse portfolio of brands. If you're passionate about creating engaging content, staying ahead of social media trends, and building meaningful online communities, we'd love to hear from you.

In this role, you'll combine creativity with strategy-developing compelling content, capturing authentic stories, engaging with audiences, and supporting integrated marketing campaigns that strengthen brand awareness and drive engagement. You'll work alongside a collaborative marketing team while helping showcase the unique experiences, destinations, and initiatives that make IPCC and our campus exceptional.

This is requires a flexible schedule to support content creation, live event coverage, and brand activations during evenings, weekends, and holidays, as needed.

What You'll DoCreate Content That Connects
  • Develop, create, schedule, and publish engaging social-first content across multiple social media platforms.
  • Produce compelling photography, video, reels, stories, graphics, and written content that reflects each brand's unique voice.
  • Capture on-site content at events, community activities, promotions, and IPMI locations.
  • Edit photos and videos using Adobe Creative Cloud and other approved creative tools.
  • Repurpose existing content into new formats to maximize reach and engagement.
  • Maintain an organized digital asset library of photography, video, graphics, and user-generated content.
Grow and Engage Online Communities
  • Manage the daily execution of social media activities across all IPMI brands and platforms.
  • Monitor comments, direct messages, reviews, and mentions while providing timely, professional responses.
  • Foster authentic engagement and meaningful conversations with online audiences.
  • Escalate customer service concerns or reputation issues to the appropriate internal teams.
  • Monitor industry trends, competitor activity, and emerging social conversations.
Drive Performance Through Strategy
  • Execute social media content calendars aligned with marketing campaigns and business objectives.
  • Adapt content for each platform based on audience behavior and best practices.
  • Track audience growth, engagement, and campaign performance.
  • Analyze key performance metrics and prepare regular reports with actionable recommendations.
  • Stay current on platform updates, emerging technologies, and social media trends to continuously improve results.
Collaborate Across the Organization
  • Partner with marketing, operations, and internal stakeholders to support promotions, campaigns, and special events.
  • Coordinate content approvals and ensure consistency with brand standards.
  • Support paid social media campaigns with creative assets and audience insights.
  • Gather stories, promotions, and content opportunities from multiple business locations.
Support Brand Excellence
  • Utilize approved Artificial Intelligence (AI) tools to improve workflow efficiencies and content development in accordance with company policies.
  • Ensure compliance with brand standards, copyright requirements, privacy regulations, and social media policies.
  • Support additional marketing initiatives and special projects as assigned.
What You'll BringRequired Qualifications
  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Three (3) years of professional experience managing social media channels and creating content for a business, agency, organization, or brand.
  • Ability to successfully pass a pre-employment drug/alcohol screening and background investigation.
Preferred Skills & Experience

We're looking for someone who is both creative and analytical with a passion for digital storytelling and audience engagement. Successful candidates will have:

  • Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
  • Experience creating high-quality photography, graphics, reels, and short-form video.
  • Proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, and Acrobat.
  • Experience using approved AI tools to enhance creativity and workflow efficiency.
  • Knowledge of social media scheduling, publishing, and management platforms.
  • Experience interpreting social media analytics and performance metrics.
  • Outstanding writing, editing, proofreading, and storytelling skills.
  • Excellent organizational and project management abilities with strong attention to detail.
  • Strong interpersonal and communication skills with the ability to collaborate across departments.
  • Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional quality and customer service.
Work Environment

This position is primarily based in an office environment but regularly requires work at IPMI properties, community events, and promotional activities. The role includes content creation in dynamic settings and requires flexibility to meet campaign deadlines and provide live event coverage. Evening, weekend, and holiday work is required as business needs dictate.

Why Join IPCC/IPMI?

At the Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc., you'll have the opportunity to tell meaningful stories, celebrate culture and community, and help shape the digital presence of an organization dedicated to creating memorable experiences. You'll join a collaborative marketing team where creativity, innovation, and authentic storytelling are valued every day.

Indian Pueblos Marketing, Inc. is an Equal Opportunity Employer. Native American preference will be given in accordance with applicable law.

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