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Social Media Rater Jobs in Rochester, NY (NOW HIRING)

iHeartMedia

Outside Account Executive

Rochester, NY

More #1 rated markets than the next two largest radio companies combined; * We're the largest ... Our social media footprint is 7 times larger than the next largest audio service; and * We have the ...

Culligan

B2B Sales Representative

Lima, NY · On-site

$75K - $150K/yr

Social media networking/appointment setting * Prospecting phone calls * Email/Video email ... Customers receive a no-obligation onsite trial that has a 98% close rate with virtually no ...

EnthuZiastic

Growth Hacker - Remote

Geneseo, NY · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Rochester, NY · On-site

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

Varsity Tutors

Marketing Tutor

Rochester, NY · Remote

$18 - $40/hr

... schedule, earn competitive rates, and make a real impact on students' academic success and ... social media strategy, and brand management applications. * Curriculum Awareness & Adaptive ...

Varsity Tutors

Photography Tutor

Rochester, NY · Remote

$18 - $40/hr

... schedule, earn competitive rates, and make a real impact on students' academic success and ... social media content creation. * Curriculum Awareness & Adaptive Instruction: Familiar with ...

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All JobsSocial Media Rater JobsSocial Media Rater Jobs in Rochester, NY

Social Media Rater information

See Rochester, NY salary details

$8

$23

$35

How much do social media rater jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for social media rater in Rochester, NY is $23.32, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $28.22 per hour, depending on experience, location, and employer.

What are some common challenges faced by social media raters, and how can they be managed?

Social Media Raters often encounter challenges such as evaluating content that may be ambiguous, culturally nuanced, or rapidly changing in relevance. Staying up-to-date on current events and understanding local context is essential to make accurate judgments. To manage these challenges, raters should regularly review training materials, actively participate in quality feedback sessions, and seek clarification from team leaders when in doubt. Collaborating with other raters through forums or group discussions can also provide valuable insights and support.

What are the key skills and qualifications needed to thrive as a social media rater, and why are they important?

To thrive as a Social Media Rater, you need strong analytical skills, attention to detail, and proficiency in English, often supported by a high school diploma or equivalent. Familiarity with social media platforms, web browsers, and specific rating tools or guidelines provided by employers is typically required. Excellent time management, critical thinking, and the ability to follow detailed instructions are crucial soft skills that set candidates apart. These skills are important to ensure accurate content evaluation and help improve the relevance and quality of social media feeds for end users.

What is a social media rater?

A Social Media Rater is a person who evaluates and provides feedback on the quality and relevance of content found on social media platforms. Their main job is to assess posts, ads, and search results to help improve the accuracy and usefulness of social media algorithms. Social Media Raters typically work remotely, following specific guidelines to determine whether content aligns with community standards and user expectations. This role helps companies refine their platforms and enhance user experience.

What is the difference between Social Media Rater vs Social Media Evaluator?

AspectSocial Media RaterSocial Media Evaluator
CredentialsTypically no formal credentials requiredUsually no formal credentials, but familiarity with social media platforms is helpful
Work EnvironmentRemote, flexible hoursRemote, flexible hours
Industry UsageCommon in market research and user feedback rolesCommon in market research and content moderation
Job FocusRating and providing feedback on social media contentEvaluating social media content for quality and compliance

Both roles involve evaluating social media content remotely, but Social Media Raters focus on rating and providing feedback, while Social Media Evaluators assess content for quality and adherence to guidelines. The roles often overlap but serve slightly different purposes within social media and market research industries.

What are popular job titles related to Social Media Rater jobs in Rochester, NY? For Social Media Rater jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Social Media Rater jobs in Rochester, NY look for? The top searched job categories for Social Media Rater jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Social Media Rater jobs? Cities near Rochester, NY with the most Social Media Rater job openings:
Social Media Rater jobs near you
Infographic showing various Social Media Rater job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $48,501 per year, or $23.3 per hour.

Red Vines College Brand Ambassador (Fall 2026)

Evolvez

Geneseo, NY • On-site

$875/wk

Other

Re-posted 12 days ago

Job description

In this role, you will introduce your peers to Red Vines and help make it the candy students reach for during study breaks, campus events, movie nights, tailgates, and everyday hangouts.

Your main tasks are to: (1) Distribute Red Vines product samples through fun events - tabling events in populated areas on your campus and product drops within various student organizations ; (2) Create and share engaging social media content on your personal Instagram and TikTok accounts.

The EvolveZ referral program awards you a $100 bonus for anyone you refer that's hired for any job on EvolveZ. If you are interested in referring your peers for our Fall semester/quarter jobs, fill out this form - once you submit it, monitor your email & we will get you set up!

Note: We're selecting multiple Brand Ambassadors at some universities. If you know friends who would be interested, share this job and encourage them to apply – you might get to work together!

Timeline: This opportunity runs through the Fall 2026 semester/quarter.

About Red Vines:

The story of the American Licorice® Company begins in 1914, when Martin Kretchmer, along with his son and son-in-law, rented a small space on West Jackson Boulevard in Chicago. Together, they made their first piece of candy: the Black Licorice Twist. Five generations later, American Licorice® remains a family-owned and operated company, and the proud manufacturers of Red Vines® candy.  

Red Vines® has been an essential part of celebrating life’s sweetest moments for decades. They pride themselves on using artisanal techniques that have been passed down through five generations. Made using a small batch process, Red Vines® candy has a rich heritage built on our dedication to consistent quality and exceptional flavor.

Follow Red Vines® on TikTok and Instagram & learn more about us on our website!

Over the course of the Fall 2026 semester/quarter, you'll complete the following program deliverables:

  • Distribute Red Vines candy samples. You will distribute samples through a combination of tabling events and student organization product drops.
  • 5 TikTok Posts - the best content may receive additional promotion, giving you greater visibility and the opportunity to grow your social media following.
  • 2 Instagram Posts - IG static in-feed posts + carousels and/or Reels
  • 5 Instagram Stories

In addition to the tasks above, you will also be responsible for the following:

  • Join a virtual training call and scheduled program support calls to set you up for success
  • Stay in touch with the EvolveZ team via Slack to report work progress throughout the program
  • Capture & submit picture and video content throughout the program
  • Encourage those who receive a product sample to complete a short survey
  • Share product feedback throughout the program
  • Complete your deliverables in line with the task due dates shared during virtual training, with work spaced throughout the quarter/semester
Benefits
  • Earn a $875 stipend for successful completion of your program deliverables. Payouts for completed deliverables are processed every two weeks via PayPal or Venmo.
  • Additional opportunities to earn cash bonuses throughout the program
  • Receive a free Red Vines T-shirt to use at your activations & wear around campus
  • Enjoy a fun, flexible opportunity you can shape around your busy college schedule
  • Gain valuable entrepreneurial experience in marketing and communication
Qualifications
  • Must be at least 18 years old
  • Must be a currently enrolled college student, on campus this upcoming Fall 2026 semester/quarter (September – December 2026)
  • Should not promote or create content for other candy brands during the program, as this dilutes your effectiveness as a Red Vines advocate. Disclose other brand partnerships to EvolveZ during the program.
  • This is a paid, project-based 1099 Independent Contractor opportunity. You must be legally eligible to work in the US (US Citizens or Permanent Residents).
  • Passionate about event planning, social content creation & promotion, and being a trendsetter for new products amongst your peers. Added bonus if you already love Red Vines!
  • The ability to connect with on-campus organizations (Greek Life/campus clubs) is preferred.
  • A strong & “brand safe” presence on Instagram & TikTok is required.
    • For Instagram, we require applicants to have at least 1,000 followers with strong engagement rates.
    • For TikTok, we require applicants to consistently have videos that generate over 500 views.
    • Content on both platforms should avoid offensive language, inappropriate behavior, depictions of illegal or unsafe activities, cursing (including in music), profane gestures or actions, underage drinking, and overly religious or political topics.
  • Must make your Instagram & TikTok accounts public and unhide likes throughout the program

Apply