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Social Media Rater Jobs in Rochester, NY (NOW HIRING)

Agilent

Paid Social Media Specialist

Rochester, NY · On-site +1

$103K - $193K/yr

The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising ... rate) * Experience managing budgets, audience targeting, and A/B testing at scale * Strong ...

Varsity Tutors

Social Networking Tutor

Rochester, NY · Remote

$18 - $40/hr

... schedule, earn competitive rates, and make a real impact on students' academic success and ... Deep knowledge of social media platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

... schedule, earn competitive rates, and make a real impact on students' academic success and ... Deep knowledge of digital content creation, social media strategy, video production, graphic design ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

... social media to formulate a comprehensive digital marketing strategy that will drive scalable ... rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

... social media to formulate a comprehensive digital marketing strategy that will drive scalable ... rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign ...

BN, an Augeo company

Sales Support Manager

Rochester, NY

$65K - $85K/yr

Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media ... Pay Rate: $65,000-$85,000 base salary Base salary is determined by several factors including but ...

Brand Networks

Staff Accountant

Rochester, NY · On-site

$65K - $83K/yr

Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media ... Pay Rate: $65,000-$83,000 base salary Base salary is determined by several factors including but ...

BN, an Augeo company

Staff Accountant

Rochester, NY · On-site

$65K - $83K/yr

Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media ... Pay Rate: $65,000-$83,000 base salary Base salary is determined by several factors including but ...

BN, an Augeo company

Staff Accountant

Rochester, NY

$65K - $83K/yr

Since 2006, BN (an Augeo company since our acquisition in 2023) has been a leader in social media ... Pay Rate: $65,000-$83,000 base salary Base salary is determined by several factors including but ...

Lot 54

Server (ALL SHIFTS)

Rochester, NY · On-site

We love featuring our crew in behind-the-scenes social media content, hype videos, and team ... What We Offer * Competitive hourly rate + strong tip potential * Flexible shift schedules ...

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All JobsSocial Media Rater JobsSocial Media Rater Jobs in Rochester, NY

Social Media Rater information

See Rochester, NY salary details

$8

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$35

How much do social media rater jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for social media rater in Rochester, NY is $23.32, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $28.22 per hour, depending on experience, location, and employer.

What are some common challenges faced by social media raters, and how can they be managed?

Social Media Raters often encounter challenges such as evaluating content that may be ambiguous, culturally nuanced, or rapidly changing in relevance. Staying up-to-date on current events and understanding local context is essential to make accurate judgments. To manage these challenges, raters should regularly review training materials, actively participate in quality feedback sessions, and seek clarification from team leaders when in doubt. Collaborating with other raters through forums or group discussions can also provide valuable insights and support.

What are the key skills and qualifications needed to thrive as a social media rater, and why are they important?

To thrive as a Social Media Rater, you need strong analytical skills, attention to detail, and proficiency in English, often supported by a high school diploma or equivalent. Familiarity with social media platforms, web browsers, and specific rating tools or guidelines provided by employers is typically required. Excellent time management, critical thinking, and the ability to follow detailed instructions are crucial soft skills that set candidates apart. These skills are important to ensure accurate content evaluation and help improve the relevance and quality of social media feeds for end users.

What is a social media rater?

A Social Media Rater is a person who evaluates and provides feedback on the quality and relevance of content found on social media platforms. Their main job is to assess posts, ads, and search results to help improve the accuracy and usefulness of social media algorithms. Social Media Raters typically work remotely, following specific guidelines to determine whether content aligns with community standards and user expectations. This role helps companies refine their platforms and enhance user experience.

What is the difference between Social Media Rater vs Social Media Evaluator?

AspectSocial Media RaterSocial Media Evaluator
CredentialsTypically no formal credentials requiredUsually no formal credentials, but familiarity with social media platforms is helpful
Work EnvironmentRemote, flexible hoursRemote, flexible hours
Industry UsageCommon in market research and user feedback rolesCommon in market research and content moderation
Job FocusRating and providing feedback on social media contentEvaluating social media content for quality and compliance

Both roles involve evaluating social media content remotely, but Social Media Raters focus on rating and providing feedback, while Social Media Evaluators assess content for quality and adherence to guidelines. The roles often overlap but serve slightly different purposes within social media and market research industries.

What are popular job titles related to Social Media Rater jobs in Rochester, NY? For Social Media Rater jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Social Media Rater jobs in Rochester, NY look for? The top searched job categories for Social Media Rater jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Social Media Rater jobs? Cities near Rochester, NY with the most Social Media Rater job openings:
Social Media Rater jobs near you
Infographic showing various Social Media Rater job openings in Rochester, NY as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $48,501 per year, or $23.3 per hour.

Paid Social Media Specialist

Agilent

Rochester, NY • On-site, Remote

$103K - $193K/yr

Full-time

Posted 20 days ago

Agilent Technologies rating

8.2

Company rating: 8.2 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

88th of 538 rated manufacturers

Job description

Job Description

The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on efficiency and ROI. You turn the high-level strategy into tangible results by managing the "levers" of the ad auction-targeting, bidding, and creative testing.

The Paid Social Media Specialist will report to Global Digital Media Manager.

Responsibilities:

  • Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments.

  • Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns.

  • Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends.

  • Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.).

  • Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs.

  • Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities.

  • Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns.

  • Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies.

  • Recommending forward thinking strategies and innovations, with focus on AI.

  • Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities.

Qualifications

  • Due to the business hours, we are seeking a candidate based on the East Coast.

  • Bachelor's degree in Marketing, Communications, or a related field

  • 4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimization

  • Proven expertise managing campaigns across Meta and LinkedIn Ads platforms (additional platforms such as Reddit or TikTok a plus)

  • Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate)

  • Experience managing budgets, audience targeting, and A/B testing at scale

  • Strong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structure

  • Ability to analyze performance data and translate insights into actionable optimizations

  • Experience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications)

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least July 29, 2026 or until the job is no longer posted.The full-time equivalent pay range for this position is $103,200.00 - $193,500.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locationsAgilent Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to creating and maintaining an inclusive in the workplace where everyone is welcome, and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email job_posting@agilent.com or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.Travel Required: OccasionalShift: DayDuration: No End DateJob Function: Marketing

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