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Social Media Manager Jobs in Rochester, MI (NOW HIRING)

As the Social Media and Marketing Manager, you will develop innovative marketing strategies, oversee content creation, and analyze campaign performance to ensure alignment with our brand objectives.

Have experience developing and managing content strategies, including: * Assembling social audits ... Constructing a social media playbook with guidelines for brand engagement * Inspiring content ...

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Social Media Manager information

See Rochester, MI salary details

$22.6K

$59.7K

$100.8K

How much do social media manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for social media manager in Rochester, MI is $59,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,700.00 and $70,400.00 per year, depending on experience, location, and employer.

What does a Social Media Manager do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

What are the key skills and qualifications needed to thrive as a Social Media Manager?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

Do social media managers get paid well?

Social media managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced managers with skills in analytics and content strategy can command higher pay, often supplemented by bonuses or benefits.

What qualifications do you need for a social media manager?

A social media manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with social media platforms, content creation, analytics tools, and strong communication abilities. Certifications in digital marketing or social media management can enhance qualifications.

What are the most commonly searched types of Social Media jobs in Rochester, MI?

The most popular types of Social Media jobs in Rochester, MI are:

What job categories do people searching Social Media Manager jobs in Rochester, MI look for?

The top searched job categories for Social Media Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Social Media Manager jobs?

Cities near Rochester, MI with the most Social Media Manager job openings:

Infographic showing various Social Media Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 84% Full Time, 8% Part Time, 4% Temporary, and 4% Contract. Highlights an 87% In-person, 4% Hybrid, and 9% Remote job distribution, with an average salary of $59,687 per year, or $28.7 per hour.

Social Media Community Manager

Publicis Groupe Holdings B.V

Birmingham, MI • On-site

$108K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago


Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency


Job description

Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
As a Community Manager at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.
In this role, we are seeking an entrepreneurial, motivated, and self-starting Community Manager to join our rapidly growing and dedicated Social Media team. This team creates and executes social media marketing campaigns for a multinational automotive corporation. The Community Manager will be responsible for monitoring the day-to-day execution of social media content, as well as assisting in executing larger brand activations and other special campaigns.
By leveraging your proven experience in social media marketing and community building, you will be responsible for cultivating positive relationships with our audience. Your day-to-day tasks will include monitoring all conversations on each social channel, reacting to conversations and directly engaging with audiences as well as proactively trend mining and looking for opportunistic ways to engage, responding to inquiries and reporting on the success of our content.
You'll partner with the broader team to feed insights about the community (what they love, hate, think and feel) to inform creative content and other marketing initiatives - ensuring everything we are creating and publishing is resonating with the brand's audiences.
The perfect person for this role is someone who has a passion for creating meaningful connections, excellent communication skills, and a proactive approach to community management. If you thrive in a dynamic environment and are eager to contribute to the growth of an exciting community, we invite you to join our team!
Responsibilities
  • Foster and grow a vibrant social community of fans across various social channels
  • Use keywords to monitor and listen to relevant mentions
  • Respond promptly to community queries, comments and concerns - demonstrating a strong customer-first approach
  • Support the preparation of various social reporting
  • Cultivate and maintain positive relationships with community members, influencers and brand advocates - using knowledge from shows to spark lively on-brand dialogues
  • Follow and implement an already-established crisis escalation plan - navigating and addressing challenging situations with a strategic and measured approach to maintain a positive online community environment
  • Implement community guidelines and enforce content policies to ensure a positive and inclusive fan experience
  • Be on the forefront of real-time trends and culturally relevant moments - doing "trend-mining" to find relevant ways to proactively insert the brand/shows into the conversation in a way that will spark conversation
  • Stay up to date on current events, providing the client with recommendations as it relates to brand safety and social engagement
  • Provide sentiment classification to identify audiences' reception and to accurately report on developments to the company's stakeholders
  • Function as an extension of the brand on social by being extremely well-versed in brand's tone and voice

Qualifications
  • 1-3 years of professional work experience functioning in a role aligned to social media (Community Manager at an agency or at a large brand strongly preferred)
  • Direct experience in community management with the ability to showcase samples of previous work
  • Weekend/evening availability to cover major events and the ability to respond after-hours for important, timely or urgent matters
  • Strong understanding of social channels, trends and best practices

Requirements:
  • Experience using social marketing tools such as Emplifi, Netbase/Quid, Sprinklr, Sprout or Affinio is a plus.
  • Experience understanding and using data to inform community-based decisions, including audience insights, cultural trends and analytics
  • Excellent written and verbal communication skills with ability to present ideas and information clearly
  • Keen eye for detail is a must

Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $53,200 - $67,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/30/25.
Compensation Range: USD $53,200.00 - USD $67,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/14/2025.

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