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Social Media Manager Jobs in Rochester, MI (NOW HIRING)

Doner

Social Strategist

Southfield, MI · On-site

Have experience developing and managing content strategies, including: * Assembling social audits ... Constructing a social media playbook with guidelines for brand engagement * Inspiring content ...

Doner

Social Strategist

Southfield, MI · On-site

Have experience developing and managing content strategies, including: * Assembling social audits ... Constructing a social media playbook with guidelines for brand engagement * Inspiring content ...

Papa John's

Marketing Manager

Livonia, MI · On-site

$15 - $18/hr

As the Social Media and Marketing Manager, you will develop innovative marketing strategies, oversee content creation, and analyze campaign performance to ensure alignment with our brand objectives.

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All JobsSocial Media JobsSocial Media Manager JobsSocial Media Manager Jobs in Rochester, MI

Social Media Manager information

See Rochester, MI salary details

$22.6K

$59.7K

$100.8K

How much do social media manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for social media manager in Rochester, MI is $59,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,700.00 and $70,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Social Media Manager?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What does a Social Media Manager do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

Do social media managers get paid well?

Social media managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced managers with skills in analytics and content strategy can command higher pay, especially in larger organizations or with specialized certifications.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

More about Social Media Manager jobs
What are the most commonly searched types of Social Media jobs in Rochester, MI? The most popular types of Social Media jobs in Rochester, MI are:
What job categories do people searching Social Media Manager jobs in Rochester, MI look for? The top searched job categories for Social Media Manager jobs in Rochester, MI are:
What cities near Rochester, MI are hiring for Social Media Manager jobs? Cities near Rochester, MI with the most Social Media Manager job openings:
Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% In-person, 3% Hybrid, and 10% Remote job distribution, with an average salary of $59,687 per year, or $28.7 per hour.

Social Media and Content Manager

Quality Roots • Michigan Cannabis Dispensary

Royal Oak, MI

Full-time

Medical, Dental, Vision, PTO

Posted 7 days ago

Job description

Company OverviewQuality Roots is a licensed cannabis dispensary based in Metro Detroit, known for our curated product selection and community-first vibe. We strive to provide quality service and products throughout 9 locations in Michigan in the communities we serve. The Opportunity

Quality Roots is looking for someone who lives on social media. Not someone who occasionally posts and not someone who schedules content weeks in advance. We're looking for someone who understands what people stop scrolling for. Someone who already creates content that gets attention. Someone who knows how to build a community, recognizes trends before they peak, and can turn everyday moments into engaging content.

If you're already building your own audience, have a genuine passion for cannabis, and want the opportunity to build one of Michigan's fastest-growing dispensary brands, we'd love to meet you. This role is for someone who wants ownership, creative freedom, and the chance to make a real impact.

What You'll Own

You'll be responsible for the entire Quality Roots social media presence. That means creating the content, finding the stories, staying on top of trends, collaborating with our stores, growing our audience, and helping make Quality Roots one of the most recognized cannabis brands in Michigan.

This is not a desk job!

You'll be traveling between our stores, filming with our teams, showcasing products, covering events, highlighting our culture, and constantly looking for the next great piece of content.

Responsibilities
  • Create and publish 10–15 short-form videos each week across TikTok, Instagram, Facebook, and other emerging platforms.
  • Visit all Quality Roots locations to capture authentic, engaging content.
  • Develop content calendars and campaign ideas.
  • Stay ahead of social media trends and quickly adapt them for the Quality Roots brand.
  • Build relationships with our store teams to create authentic content.
  • Monitor analytics and continuously improve performance.
  • Help grow our audience, increase engagement, and strengthen our brand presence.
  • Identify opportunities to collaborate with influencers and creators.
  • Work closely with leadership on promotions, product launches, and community initiatives.
Who You Are
  • You genuinely love social media.
  • You understand how content spreads and what makes people engage.
  • You're comfortable being behind the camera, in front of the camera, or directing others.
  • You don't wait for someone to tell you what to create and you already have your next ten ideas.
  • Cannabis knowledge is strongly preferred. You understand the culture, products, and the unique challenges of marketing in this industry.
  • Most importantly, you care about building something great.
What We're Looking For
  • Proven experience growing social media accounts.
  • A strong personal or professional social media following with high engagement.
  • Portfolio of content that demonstrates creativity and results.
  • Experience creating viral or high-performing short-form video content.
  • Strong video editing skills.
  • Comfortable traveling to all Quality Roots locations.
  • Self-motivated, organized, and dependable.
  • Must be 21 years or older.
Bonus Points
  • Cannabis industry experience.
  • Existing relationships within Michigan's cannabis community.
  • Experience working with influencers.
  • Paid social media experience.
  • Photography and graphic design skills.
Compensation

Compensation & Benefits: Pay is based on experience, knowledge, and skills. We offer competitive compensation that reflects your qualifications and the value you bring to the role. Our comprehensive benefits package includes health, dental, and vision insurance, as well as paid time off (PTO) and sick leave to support your well-being and work-life balance.

When You Apply

Show us your work. Include links to your social media accounts, portfolio, and examples of content you're proud of. We're looking for someone who can prove they know how to capture attention and not just tell us they can.

Apply