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Social Media Manager Jobs in Reston, VA (NOW HIRING)

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

Key Responsibilities Strategy & Management • Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing ...

Anaplan

Social Media Manager

Reston, VA · Hybrid

We are seeking a passionate and results-driven Social Media Manager to co-own the execution of our social media strategy. This role is pivotal in growing our brand presence, attracting and helping to ...

Anaplan

Social Media Manager

Reston, VA · Hybrid

We are seeking a passionate and results-driven Social Media Manager to co-own the execution of our social media strategy. This role is pivotal in growing our brand presence, attracting and helping to ...

Anaplan

Social Media Manager

Reston, VA · On-site

$91K - $130K/yr

We are seeking a passionate and results-driven Social Media Manager to co-own the execution of our social media strategy. This role is pivotal in growing our brand presence, attracting and helping to ...

Linkitall LLC

Social Media Manager

Washington, DC · On-site

$130K/yr

Position SummaryResponsible for creating engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the recovery and complex care for wounded, ill and injured Soldiers ...

LinkItAll

Social Media Manager

Arlington, VA

Position Summary Responsible for creating engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the recovery and complex care for wounded, ill and injured Soldiers ...

Linkitall LLC

Social Media Manager

Washington, DC · On-site

$130K/yr

Position Summary Responsible for creating engaging social media content for the Army Recovery Care Program (ARCP). The ARCP manages the recovery and complex care for wounded, ill and injured Soldiers ...

Dutch

Social Media Manager

Washington, DC

$8.0K - $100K/yr

The Role We're looking for a Social Media Manager to build and scale Dutch's social presence into a high-impact growth and brand channel. This role is ideal for someone who understands how to create ...

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Social Media Manager information

See Reston, VA salary details

$25.5K

$67.5K

$113.9K

How much do social media manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for social media manager in Reston, VA is $67,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,400.00 and $79,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Social Media Manager?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What does a Social Media Manager do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

Do social media managers get paid well?

Social media managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced managers with skills in analytics and content strategy can command higher pay, especially in larger organizations or with specialized certifications.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

More about Social Media Manager jobs
What are the most commonly searched types of Social Media jobs in Reston, VA? The most popular types of Social Media jobs in Reston, VA are:
What are popular job titles related to Social Media Manager jobs in Reston, VA? For Social Media Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Social Media Manager jobs in Reston, VA look for? The top searched job categories for Social Media Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Social Media Manager jobs? Cities near Reston, VA with the most Social Media Manager job openings:
Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Reston, VA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $67,462 per year, or $32.4 per hour.

Social Media Manager

Sightline Media Group

Washington, DC

$80K - $100K/yr

Other

Re-posted yesterday

Job description

Position Summary

Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms.

The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands.

Key Responsibilities

Strategy & Management

Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing's distinct editorial and business objectives.

Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.

Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts.

Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed.

Content Production & Distribution

Source, produce, edit, and distribute compelling, platform-specific content-including text, images, short-form video, audiograms, and infographics-that translates complex topics (defense, technology, business) into accessible and engaging formats.

Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives.

Partner with Sightline's sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks.

Analytics & Community

Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning.

Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community.

Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation.

Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach.

Required Qualifications & Skills

Education & Experience

Bachelor's degree in Communications, Marketing, Journalism, or a related field.

3-5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment.

Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms.

Technical & Creative Proficiency

Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences.

Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics).

Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred.

Organizational & Sector Knowledge

Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats.

Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously.

In compliance with Washington, D.C. pay transparency law, the salary range for this role is $80,000-$100,000 annually. This range reflects the minimum and maximum base compensation the company reasonably expects to pay at the time of posting and may vary based on experience, skills, and qualifications.

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