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Social Media Jobs in Reston, VA (NOW HIRING)

Sightline Media Group

Social Media Manager

Washington, DC · On-site

$80K - $100K/yr

Key Responsibilities Strategy & Management • Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing ...

KME Digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

As a KME.digital Social Media Intern, you will be responsible for supporting the social media team and maintaining the digital presence of several clients, each with a unique voice and target goals.

KME.digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

As a KME.digital Social Media Intern, you will be responsible for supporting the social media team and maintaining the digital presence of several clients, each with a unique voice and target goals.

The Brand Guild

Social Media Intern

Washington, DC · Hybrid

$17.25 - $22/hr

The Brand Guild is looking for interns to work with our Social Media team! We are a creative and passionate group of experts across Public Relations, Marketing, Events, and Creative that build ...

The Brand Guild

Social Media Intern

Washington, DC · On-site

$2.5K/day

The Brand Guild is looking for interns to work with our Social Media team! We are a creative and passionate group of experts across Public Relations, Marketing, Events, and Creative that build ...

KME Digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

As a KME.digital Social Media Intern, you will be responsible for supporting the social media team and maintaining the digital presence of several clients, each with a unique voice and target goals.

Addison Group

Social Media Specialist

Washington, DC · On-site

$25 - $28/hr

Social Media Specialist Industry: Nonprofit / Advocacy / Communications Location: Washington, DC Pay: $25-$28/hour (depending on experience) Assignment Type: Contract with potential for extension ...

Addison Group

Social Media Assistant

Washington, DC · Remote

$23 - $25/hr

Social Media Assistant Industry: Nonprofit / Conservation Advocacy Location (city, state): Remote Assignment Type: Contract (Temporary assignment through November 25, with potential extension into ...

New

Anaplan

Social Media Manager

Reston, VA · Hybrid

We are seeking a passionate and results-driven Social Media Manager to co-own the execution of our social media strategy. This role is pivotal in growing our brand presence, attracting and helping to ...

KME.digital

Social Media Associate

Alexandria, VA

As a KME.digital Social Media Associate, you will be responsible for juggling the social media presence of several clients, each with a unique voice and target goals. In this fast-paced work ...

KME Digital

Social Media Associate

Alexandria, VA · On-site

As a KME.digital Social Media Associate, you will be responsible for juggling the social media presence of several clients, each with a unique voice and target goals. In this fast-paced work ...

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How much do social media jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for social media in Reston, VA is $24.59, according to ZipRecruiter salary data. Most workers in this role earn between $18.99 and $29.76 per hour, depending on experience, location, and employer.

What careers are in social media?

Careers in social media include roles such as social media manager, content creator, community manager, social media analyst, and digital marketing specialist. These positions often require skills in content development, analytics, and familiarity with platforms like Facebook, Instagram, and Twitter, as well as tools such as Hootsuite or Buffer.

What are some common challenges faced by social media professionals, and how can they be overcome?

Social media professionals often face challenges such as keeping up with rapidly changing platform algorithms, managing the expectations of multiple stakeholders, and handling negative or sensitive comments publicly. Staying updated through industry blogs and official platform resources helps address algorithm changes, while clear communication and regular reporting can manage stakeholder expectations. For community management, having a clear escalation protocol and tone guidelines ensures that responses remain professional and aligned with brand values.

What are the key skills and qualifications needed to thrive as a social media manager, and why are they important?

To thrive as a Social Media Manager, you need a strong grasp of digital marketing strategies, content creation, analytics, and typically a degree in marketing, communications, or a related field. Familiarity with platforms like Hootsuite, Sprout Social, and analytics tools such as Google Analytics or Facebook Insights is essential. Creativity, adaptability, and strong communication skills set top performers apart in engaging diverse audiences and handling real-time feedback. These skills are crucial for building brand presence, fostering community engagement, and driving measurable business results in a rapidly evolving digital landscape.

What is a social media job?

Social media jobs involve managing and creating content for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, engage with audiences, and build an online presence. Roles may include Social Media Manager, Content Creator, Community Manager, or Social Media Strategist. These professionals develop strategies, analyze performance metrics, and interact with followers to grow and maintain a positive brand image. Social media jobs can be found in a variety of industries, including marketing, public relations, and customer service.

What jobs can I do with social media?

Jobs related to social media include social media manager, content creator, community manager, social media strategist, and digital marketing specialist. These roles involve creating and managing content, analyzing engagement metrics, and developing strategies to grow online presence, often requiring skills in communication, analytics tools, and platform-specific knowledge.

How do I start a career in social media?

To start a career in social media, gain experience by managing personal or volunteer accounts, learn social media platforms and analytics tools, and develop skills in content creation, communication, and marketing. Building a portfolio and staying updated on industry trends can also improve job prospects.

What are the qualifications to get a job in social media?

Social media jobs focus on using online platforms for marketing, data acquisition, or communication with a target audience. The qualifications that you need to start a career in this field include an understanding of marketing as well as experience and skills using online platforms. Influencers only need a large social media following and content production skills, while a manager may be expected to have a postsecondary degree in marketing, public relations, or advertising. Some community colleges offer a certificate in social media marketing. Most employers expect applicants to be active on social media and have a portfolio of past work.

More about Social Media jobs
What are the most commonly searched types of Social Media jobs in Reston, VA? The most popular types of Social Media jobs in Reston, VA are:
What are popular job titles related to Social Media jobs in Reston, VA? For Social Media jobs in Reston, VA, the most frequently searched job titles are:
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What cities near Reston, VA are hiring for Social Media jobs? Cities near Reston, VA with the most Social Media job openings:
Social Media jobs near you
Infographic showing various Social Media job openings in Reston, VA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $51,140 per year, or $24.6 per hour.

Social Media Manager

Sightline Media Group

Washington, DC

$80K - $100K/yr

Other

Re-posted yesterday

Job description

Position Summary

Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms.

The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands.

Key Responsibilities

Strategy & Management

Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group's and Sunset Publishing's distinct editorial and business objectives.

Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.

Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts.

Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed.

Content Production & Distribution

Source, produce, edit, and distribute compelling, platform-specific content-including text, images, short-form video, audiograms, and infographics-that translates complex topics (defense, technology, business) into accessible and engaging formats.

Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives.

Partner with Sightline's sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks.

Analytics & Community

Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning.

Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community.

Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation.

Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach.

Required Qualifications & Skills

Education & Experience

Bachelor's degree in Communications, Marketing, Journalism, or a related field.

3-5 years of professional social media management experience, preferably within a news organization or complex business/tech-focused media environment.

Demonstrated success in implementing strategies that result in measurable growth and high engagement rates across multiple social platforms.

Technical & Creative Proficiency

Exceptional writing, editing, and communication skills, with a strong command of grammar, tone, and the ability to adapt voice for platform-specific audiences.

Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, CrowdTangle, native platform analytics).

Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Photoshop) is strongly preferred.

Organizational & Sector Knowledge

Strong understanding of the business, technology, and/or defense sectors, with the ability to translate complex topics into engaging, social-friendly formats.

Proven ability to thrive in a fast-paced, deadline-driven newsroom environment and efficiently manage multiple projects and competing priorities simultaneously.

In compliance with Washington, D.C. pay transparency law, the salary range for this role is $80,000-$100,000 annually. This range reflects the minimum and maximum base compensation the company reasonably expects to pay at the time of posting and may vary based on experience, skills, and qualifications.

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