Social Media Creative Design Jobs (NOW HIRING)

IntroductionWith more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

OverviewResponsible to write, edit and proofread content for a variety of internal and/or external communications.
Department Summary

• Design and produce branded assets for social media platforms, including infographics, blog previews, and other visual assets that support campaign objectives.
• Maintain a visualfocused content calendar that schedules the creation, approval, and publishing of graphic assets across all social channels.
• Write concise, onbrand social media copy to accompany visual assets and schedule posts using Sprout Social or equivalent management tools.
• Curate, organize, and steward the company’s library of stock imagery, ensuring proper licensing, attribution, and alignment with brand guidelines.
• Apply creative design tools (Photoshop, Illustrator, InDesign, etc.) and other design tools to proficiently to develop highquality visual content, adhering to brand standards and accessibility best practices.
• Explore and integrate artificialintelligence tools (e.g., generative image models, automated layout assistants) to streamline creative workflows, increase production efficiency, and maintain consistency.
• Collaborate with internal partners to align visual storytelling with community engagement strategies and overall communications plans.
• Monitor performance of visual content (impressions, engagement, clickthrough rates) and provide insights for iterative design improvements.

Responsibilities

• Write clear and compelling content while maintaining a consistent brand voice.
• Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.
• Research and produce communications content that is informational, educational and drives engagement.
• Develop and deliver presentations to internal team members and leadership. 
• Research targeted audiences and suggest communication channels.
• Support special projects as assigned. 
• Generate ideas to improve communication processes and delivery methods.
• Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.

Requirements

• Bachelor's degree in English, Journalism, Communications or related field is required.
• Three (3) years of professional communications experience is required. 
• Previous experience working in the healthcare industry is preferred. 
• Advanced copywriting, editing and written communication skills. 
• Intermediate oral communication skills. 
• Advanced Microsoft Word and intermediate PowerPoint skills. 
• Intermediate knowledge of multimedia technologies.
• Ability to manage multiple priorities concurrently while meeting deadlines.  
• Ability to work independently and in a team environment.  
• Ability to establish and maintain positive relationships within the organization and community.

• Expertlevel proficiency with creative design tools (Photoshop, Illustrator, InDesign, After Effects, etc.) or comparable design tools.
• Demonstrated ability to create onbrand visual assets for a variety of digital formats and sizes
• Familiarity with AIdriven creative tools (e.g., generative image models, copytoimage platforms) and best practices for ethical use.
• Strong eye for design, layout, typography, and color theory, with an emphasis on accessibility standards.

Social Media
 

• Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth. 
• Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries.
• Provide insights on social media community feedback and online reviews.