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Social Data Analyst Jobs in Wisconsin (NOW HIRING)

Shine United

Data Analyst

Madison, WI

Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms. * Develop insights that drive campaign ...

Shine United

Data Analyst

Madison, WI · On-site

Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms. * Develop insights that drive campaign ...

Stitchd

WI · On-site

$70 - $90/hr

As a data analyst, you dive in data gathered across digital platforms (websites, mobile apps, marketing automation platforms, advertising channels, social networks, etc.) and translate data points ...

Sanford Health

Quality Data Analyst

Marshfield, WI

$24/hr

Utilize outside sources, including social media and digital analytics, to monitor online engagement and marketing performance. Assist foundation leadership in creating and executing the data ...

Whirlpool, Inc.

WI · On-site

$100 - $150/hr

May be responsible for social media marketing and online community management. This role in summary As the Site Performance & Data Optimization Sr. Analyst, your responsibility will be two-fold ...

Groundworks Operations, LLC

WI · On-site

$155 - $195/hr

Collaborate with performance marketing, analytics, creative, tech, and operations teams to keep ... Pull together campaign performance data and help prepare reporting for team leads, supporting ...

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Social Data Analyst information

See Wisconsin salary details

$34.3K

$83.4K

$137.3K

How much do social data analyst jobs pay per year?

As of Aug 26, 2026, the average yearly pay for social data analyst in Wisconsin is $83,413.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,100.00 and $97,900.00 per year, depending on experience, location, and employer.

What does a social data analyst do?

A Social Data Analyst collects, analyzes, and interprets data from social media platforms and online sources to uncover trends, measure campaign effectiveness, and inform business decisions. They use data analytics tools to monitor audience behavior, sentiment, and engagement. Their insights help businesses optimize marketing strategies, improve customer experiences, and stay competitive in the digital landscape.

What kinds of projects does a social data analyst typically work on, and how do they interact with other departments?

Social Data Analysts often work on projects such as analyzing campaign performance on social media, identifying audience trends, or monitoring brand sentiment across multiple platforms. Their daily tasks include gathering data from various sources, cleaning and analyzing it, and creating reports or dashboards to share insights. They frequently collaborate with marketing, communications, and product teams to help shape strategy based on their findings. This role is highly cross-functional, offering regular opportunities to contribute to high-impact business decisions and to build strong working relationships across different departments.

What are the key skills and qualifications needed to thrive as a social data analyst, and why are they important?

To thrive as a Social Data Analyst, you need strong analytical skills, experience with data collection and interpretation, and a background in statistics or social sciences. Proficiency in tools such as SQL, Python, R, and data visualization platforms like Tableau or Power BI, along with experience using social listening or analytics platforms, is highly desirable. Excellent communication, critical thinking, and collaboration skills help you translate data findings into actionable insights for diverse teams. These abilities are essential for extracting meaningful trends from complex social data and effectively supporting organizational decision-making.

What are popular job titles related to Social Data Analyst jobs in Wisconsin?

For Social Data Analyst jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Social Data Analyst jobs in Wisconsin look for?

The top searched job categories for Social Data Analyst jobs in Wisconsin are:

Social Data Analyst jobs near you
Infographic showing various Social Data Analyst job openings in Wisconsin as of August 2026, with employment types broken down into 78% Full Time, and 22% Part Time. Highlights an 100% In-person job distribution, with an average salary of $83,413 per year, or $40.1 per hour.

Data Analyst

Madison, WI

Shine United
Marketing • 11 - 50 employees
Learn more about Shine Unitedexternal

Full-time

Medical, Dental, Life, Retirement

Re-posted 21 days ago

Job description

POSITION OVERVIEW: You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them.


You're comfortable in the numbers, but you don't live there. You live in the "what does it mean" - the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy conversation, and you know how to make complex analysis feel clear without making it simple.


As a Data Analyst, you'll work within our Media department as a key partner to the Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel performance data, identify trends and opportunities, guide measurement frameworks, and support the tracking and reporting solutions that give clients a smarter picture of what's working - and why.


If you're an analytical mind with strategic instincts who wants to put them to work somewhere that values both, let's talk.


KEY RESPONSIBILITIES:

Data Analysis, Reporting & Insights

  • Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
  • Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
  • Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.
  • Identify trends, performance anomalies, and growth opportunities.


Measurement & Tracking Implementation

  • Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
  • Ensure proper data collection architecture across client websites and landing pages.
  • Troubleshoot data discrepancies and tracking issues.
  • Maintain documentation of measurement frameworks and tagging structures.


Strategic Collaboration

  • Partner with account service to align data insights with client KPIs and business objectives.
  • Support development of test-and-learn agendas, measurement plans, and quarterly business reviews.


QUALIFICATIONS:

Required:

  • 3-5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
  • Strong proficiency in web analytics platforms (GA4 required).
  • Experience with tag management systems (Google Tag Manager preferred).
  • Experience with data visualization tools (TapClicks preferred).
  • Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
  • Ability to synthesize data into clear, actionable insights for non-technical audiences.
  • Understanding of attribution models and incrementality testing.
  • Experience with server-side analytics platforms.
  • Exposure to marketing mix modeling or advanced analytics frameworks.


Preferred:

  • Experience with SQL and/or Python for data analysis, including implementation of Meridian
  • Familiarity with CRM data integration and customer journey analysis.


COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.


ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America's Heartland - Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.


#ShineOn


Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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