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Soccer Marketing information

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$22K

$47.5K

$74K

How much do soccer marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for soccer marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is soccer marketing?

Soccer marketing refers to the promotion and advertising of soccer teams, leagues, players, and related products or events. Professionals in this field develop campaigns, manage sponsorships, and engage fans through digital, social media, and traditional marketing strategies. The goal is to increase visibility, grow fan bases, and generate revenue for clubs and organizations. Soccer marketing can include activities like merchandise promotion, event marketing, and partnership deals.

How does a soccer marketing professional typically collaborate with teams, sponsors, and media partners?

Soccer Marketing professionals play a crucial role in coordinating efforts between the club or organization, sponsors, and media partners. They often work closely with team management to develop promotional campaigns, negotiate sponsorship agreements, and ensure brand visibility. Regular communication with media partners is essential to maximize coverage and fan engagement through traditional and digital platforms. The role requires balancing the interests of multiple stakeholders while delivering creative, effective marketing strategies that align with the team's goals.

What are the key skills and qualifications needed to thrive in soccer marketing, and why are they important?

To thrive in Soccer Marketing, you need a solid grasp of sports marketing principles, brand management, and an understanding of the soccer industry, often supported by a degree in marketing or sports management. Familiarity with digital marketing tools, social media analytics platforms, and CRM systems is typically required. Strong communication, creativity, and networking skills help professionals build partnerships and engage diverse audiences. These skills and qualities are crucial for effectively promoting soccer brands, increasing fan engagement, and driving revenue growth in a competitive sports market.

What is the difference between Soccer Marketing vs Soccer Sales?

AspectSoccer MarketingSoccer Sales
Primary FocusPromoting teams, events, and brands through campaigns and advertisingGenerating ticket, merchandise, and sponsorship sales directly to customers
Required SkillsMarketing strategies, branding, digital marketingSales techniques, customer relationship management, negotiation
Work EnvironmentMarketing departments, agencies, sports organizationsSales teams, ticket offices, sponsorship departments
Common CertificationsMarketing certifications, sports management degreesSales certifications, customer service training

Soccer Marketing focuses on promoting teams and events through advertising and branding strategies, while Soccer Sales concentrates on directly selling tickets, merchandise, and sponsorships. Both roles are essential in the sports industry but differ in their core activities and skill sets.

More about Soccer Marketing jobs

What cities are hiring for Soccer Marketing jobs?

Cities with the most Soccer Marketing job openings:

What states have the most Soccer Marketing jobs?

States with the most job openings for Soccer Marketing jobs include:

What job categories do people searching Soccer Marketing jobs look for?

The top searched job categories for Soccer Marketing jobs are:

Soccer Marketing jobs near you
Infographic showing various Soccer Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Soccer & Marketing Coordinator

Super Soccer Stars

Winter Garden, FL • On-site

$450/wk

Part-time

Posted 12 days ago

Job description

Location: Hybrid Role - Work from home, and coach soccer in Winter Garden, FL (Waterleigh and Hamlin neighborhoods)
Schedule: Part-time, 15-20 hours/week
Compensation: $450/wk base salary + performance incentives
About the Role
We're looking for an outgoing, organized, detail-loving person to help grow our youth soccer programs in the Winter Garden area - someone who's just as comfortable coaching a group of kids as they are chatting with parents, running a fun event, or making our marketing materials look sharp.
This is a hybrid role: part coach, part events and marketing coordinator. You'll be one of the primary people who our families interact with, and you'll help shape how our programs look, feel, and grow in this area - with real potential to take on more locations as we continue to expand.
What You'll Do
Coaching (~6.5 hrs/week)
  • Coach youth soccer classes (ages toddler through 5th grade) in Winter Garden (Hamlin and Waterleigh neighborhoods) on Tuesdays and Thursdays, 4:30-6:45 PM, and Saturdays, 8:30-10:45 AM
  • Deliver a fun, well-run, safe class experience that reflects well on the program
  • Be a friendly, familiar face parents trust and enjoy talking to

Local Marketing & Community Growth (~10-15 hrs/week)
  • Plan and run local events (open houses, demo days, community pop-ups) to drive enrollment
  • Build relationships with parents, schools, and local partners in the Winter Garden area
  • Own local social media content and promotion - photos, videos, event coverage
  • Help develop and polish enrollment materials, signage, and program presentation so everything looks as good as it runs
  • Track and report on what's working: inquiries, event turnout, enrollment conversions
  • Identify opportunities to grow into new locations as the program expands

Requirements
Who We're Looking For
If you're reading this and thinking "hey, I'd be great at this!" but then you see one or two qualifications that you're not sure about, apply anyway! We take into account all kinds of experience and we know that working with kids is a challenging and rewarding job, so if you simply love kids and sports, we encourage you to apply!
  • Someone naturally at ease in front of people - parents, kids, and crowds alike
  • A genuine "people person" who enjoys being the face of something and making it shine
  • Great organizational and communication skills - juggling events, materials, and follow-ups
  • Comfortable balancing structured coaching time with more independent, self-directed marketing work
  • Must be available Tuesday and Thursday afternoons (4:30-6:45 PM) and Saturday mornings (8:30-10:30 AM) to coach soccer
  • We'd love someone who speaks English plus either Spanish or Portuguese, however we still encourage you to apply even if you only speak English

Benefits
Compensation & Growth
  • Base pay: $450/week for the ~20 hour/week role (coaching + marketing/events/program development)
  • Commission: $20-$60 commission for each new player who enrolls in our programs, plus additional commission for helping us launch new locations!
  • Additional 5-10 coaching hours per week can be added to your schedule depending on your availability!
  • Free programs for your immediate family (siblings, children, grandchildren) and discounts for your friends' kids!
  • We pay for your sports certifications - Soccer Coaching, Refereeing, CPR etc!
  • Opportunity to grow into a full-time, salaried position as our programs expand into additional locations!

Apply