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Shopify Content Manager Jobs in Minnesota (NOW HIRING)

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Shopify Content Manager information

What is a Shopify content manager?

A Shopify Content Manager is responsible for creating, organizing, and maintaining the content on a Shopify-powered e-commerce website. This includes managing product listings, writing compelling product descriptions, uploading images, and ensuring all content aligns with the brand's voice and marketing strategy. They also optimize content for SEO, coordinate with marketing teams, and monitor site performance to enhance user experience and drive sales. Their role is crucial in keeping the online store engaging, accurate, and up-to-date.

What skills and qualifications are needed to thrive as a Shopify content manager?

To thrive as a Shopify Content Manager, you need a strong background in e-commerce content creation, SEO strategies, and digital marketing, often supported by experience with Shopify's platform. Familiarity with Shopify's CMS, Google Analytics, and image editing tools like Photoshop or Canva is typically required. Excellent communication, attention to detail, and project management skills help you stand out in this role. These skills ensure that online stores are engaging, optimized for conversions, and consistently aligned with brand objectives.

How does a Shopify content manager collaborate with designers and developers to optimize online store content?

A Shopify Content Manager works closely with designers to ensure that visual elements align with the brand’s messaging and enhance user experience. They also coordinate with developers to implement content updates, troubleshoot technical issues, and optimize site performance. Regular meetings and shared project management tools help facilitate clear communication and efficient workflow. This collaborative environment is essential for maintaining a cohesive, high-performing Shopify store that meets both aesthetic and functional goals.

What is the difference between Shopify Content Manager vs Shopify Content Specialist?

AspectShopify Content ManagerShopify Content Specialist
Primary RoleOversees content strategy, manages content updates, and ensures brand consistency on Shopify stores.Creates, edits, and optimizes product descriptions, blog posts, and other content for Shopify stores.
Required SkillsContent management, SEO, project coordination, Shopify platform knowledge.Copywriting, SEO, product description writing, basic Shopify editing skills.
Work EnvironmentTypically part of marketing or e-commerce teams, often in an office or remote setting.Often works closely with marketing and product teams, in similar environments.

The Shopify Content Manager focuses on overall content strategy and management, ensuring consistency across the store, while the Shopify Content Specialist concentrates on creating and optimizing specific content pieces. Both roles require SEO knowledge and familiarity with Shopify, but the manager role involves broader oversight and planning.

What are popular job titles related to Shopify Content Manager jobs in Minnesota?

For Shopify Content Manager jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Shopify Content Manager jobs in Minnesota look for?

The top searched job categories for Shopify Content Manager jobs in Minnesota are:

Shopify Content Manager jobs near you

Paid Media Lead: Ecommerce Growth & Strategy

Erik's Bike Shop Inc

Minneapolis, MN • On-site

$60 - $80/hr

Other

Posted 6 days ago

Key responsibilities

  • Manage the day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns.

  • Build full-funnel advertising strategies to drive revenue, traffic, new customer acquisition, and brand visibility.

  • Own reporting for paid media channels, including building dashboards and conducting performance analysis.

Erik's Bike Shop rating

7.6

Company rating: 7.6 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

Digital Marketing Lead

On-Site - Minneapolis, MN Updated: 5/3/2025

About ERIK'S:

As one of the largest independent bicycle retailers in the U.S., ERIK'S thrives in a fast-paced, high-energy environment where every team member plays a key role in our success. We recognize hard work, promote from within, and build teams that love to win. If you're looking to take the next step in your marketing career - owning strategy, execution, and optimization across paid digital channels - this role offers the opportunity to make a measurable impact.

We are seeking a Digital Marketing Lead to manage our paid advertising strategy across Google, Meta, and emerging digital channels. This role is perfect for someone who blends analytical strength with strategic planning and collaborative leadership. You fully own the execution of ERIK'S digital ad strategy, influence overall digital strategy, and ensure paid media efforts support broader business goals.

Key Responsibilities:
  • Paid Media Strategy & Execution: Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns across varying markets with differing needs.
  • Paid Media Strategy & Execution: Build full-funnel advertising strategies that drive revenue, traffic, new customer acquisition, and brand visibility.
  • Paid Media Strategy & Execution: Oversee budget pacing, bidding strategies, and optimize campaigns to maximize ROAS.
  • Cross-Functional Collaboration: Work closely with internal teams (Content, Merchandising, Marketing, Leadership) to plan aligned campaigns and ensure messaging consistency.
  • Cross-Functional Collaboration: Work closely with the Marketing Manager to ensure strategy and priority alignment.
  • Cross-Functional Collaboration: Map campaign timelines, ensure dependencies are clear, and keep teams accountable to deadlines.
  • Data Analytics & Reporting: Own reporting for paid media channels, providing actionable insights to leadership.
  • Data Analytics & Reporting: Build dashboards in Looker Studio or similar tools to visualize performance.
  • Data Analytics & Reporting: Conduct A/B tests, audience segmentation, and attribution analysis to continuously optimize spend and performance.
  • Digital Optimization Influence: Conduct regular performance reviews and identify opportunities for improvement.
  • Digital Optimization Influence: Stay aligned with evolving digital media best practices and platform updates.
What You Bring:
  • Experience: 4+ years of paid media management, ideally in e-commerce. Expertise in Google Ads and Meta Ads required.
  • Education: Bachelor's degree in Marketing, Business, or a related field preferred but not required.
  • Skills: Strong proficiency with Google Business Suite, Meta Ads Manager, Looker Studio, and Google Ads Editor.
  • Skills: Experience with Google Tag Manager and managing large catalogue product feeds.
  • Skills: Ability to turn data into an actionable strategy.
  • Skills: Excellent communication, leadership, and project management skills.
  • Skills: Comfortable planning and executing complex campaigns in a fast-paced environment.
  • Skills: Familiarity with the Shopify web platform, Asana workflow management tool, and Microsoft Suite a plus, but not required.
  • Mindset: Strong attention to detail and ability to stay engaged with the day-to-day minutia of campaign management.
  • Mindset: Strategic thinker who owns outcomes and thrives in collaboration.
  • Mindset: Analytical, data-driven, and detail-oriented.
  • Mindset: Brings ideas and flags problems proactively but executes confidently within a defined strategy.
  • Mindset: Entrepreneurial spirit aligned with ERIK'S culture of speed, growth, and results.
  • Why You'll Love It Here: A dynamic environment that celebrates smart strategy and measurable wins.
  • Why You'll Love It Here: Genuine opportunities for career growth.
  • Why You'll Love It Here: A hardworking, supportive team that values creativity and collaboration.
  • Why You'll Love It Here: Discounts on the best bike, ski, and snowboard gear in the industry.

Ready to ride with us? Apply today and take the next step in your marketing career at ERIK'S!

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