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Director, Commerce Media

Minneapolis, MN · On-site

$102K - $123K/yr

As well as pureplay partners like Instacart, Shipt, etc. and retail media aggregators such as ... shopper experiences that drive conversion and ROI for our clients. Their primary focus will be ...

... Shipt, Kroger, Walmart, Target, and retail networks such as Criteo, CitrusAd, and Quotient. The ... Lead best in class AMC utilization or other shopper insights to drive strategic DSP strategy and ...

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Director, Commerce Media

Director, Commerce Media

Acosta

Minneapolis, MN • On-site

$102K - $123K/yr

Full-time

Posted 5 days ago


Acosta rating

6.3

Company rating: 6.3 out of 10

Based on 129 frontline employees who took The Breakroom Quiz

31st of 40 rated marketing agency


Job description

Job Description
The Director, Media Commerce is responsible building and creating media strategies and plans for our
Commerce clients, ensuring the program meets client objectives and helps grow their online business. The Director will partner with clients to address the Connected Commerce landscape and will work with client leads and commerce media team to develop strategy and plans to execute media most effectively across the omni-channel media platforms, including, Amazon, Walmart, Target, Kroger, Albertsons, Ahold, and other regional grocers. As well as pureplay partners like Instacart, Shipt, etc. and retail media aggregators such as Criteo and Epsilon. This person will be responsible for the agency practice of integrating the appropriate channels and partners to deliver engaging shopper experiences that drive conversion and ROI for our clients. Their primary focus will be leading the Connected Commerce programmatic practice.
Responsibilities
  • Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
  • Guide and manage the strategy and campaign planning for mid and upper funnel channels, like CTV, OLV, Display, and Paid Social
  • Lead for commerce media conversations, acts as bridge between client and media teams for streamlining omni-channel strategies with key retail partners.
  • Actively contribute to media account strategy, including KPIs, vendor/partner selection, new tactics, and tracking industry developments.
  • Work collaboratively with client's Integrated Agency Team when applicable: Attend cross-agency check-in meetings at each step in the campaign development. Work closely with creative and account leads across different disciplines.
  • Lead and coordinate brainstorming sessions in conjunction with account and creative resources by contributing/generating ideas/concepts to meet client's objectives.
  • Support corporate capabilities and platform initiatives.
  • Oversight of flawless media execution. Work in compliance with client approved process. Proactively find ways for continuous optimization. Work collaboratively with account to communicate all estimated costs associated with project.
  • Identify opportunities for upselling, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
  • Perform other duties as required and/or assigned.

Qualifications
  • 5+ years of experience in Retailer Media, Retail Commerce Media, or Shopper Marketing.
  • Strong command of commerce platforms, syndicated research tools, and reporting resources
  • Understand programmatic buying, real-time bidding, and audience segmentation.
  • An expert across 3 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Scintilla, Skai, Commerce IQ) and adapt recommendations based on advertiser needs.
  • Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business.
  • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing
  • Insightful and actionable recommendations.
  • Research and identify partnership opportunities across all disciplines of respective programming.
  • Work hand in hand with procurement and legal, to manage and lead negotiations ensuring favorable agreements are made and executed benefiting Mosaic, Acosta, and our respective clients and customers.
  • Oversee team working with partners and vendors guaranteeing 100% compliance and excellence in execution.
  • Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details

What Acosta employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Acosta

Sourced by ZipRecruiter

We are the sales and marketing powerhouse behind the most recognized brands. Many of our relationships originated over 50 years ago and continue to thrive today due to the exceptional value and client service we provide. In addition to having long-standing relationships with high-profile brands and we also enjoy partnerships with leading retailers Kroger, Walmart, Costco, and PetSmart and brands including P&G, Kraft-Heinz, Campbell's, Coca-Cola.

Industry

Marketing and retail

Company size

10,000+ Employees

Headquarters location

Jacksonville, FL, US