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Service Design Jobs in Toronto, ON (NOW HIRING)

Customer Experience, Service Design and Delivery * Work Location: Metro Hall, 55 John St, Toronto ON M5V 3C6 * Job Type & Duration: 1 Temporary (12 month) vacancy * Hourly Rate and Wage Grade: $49.66 ...

Strong proficiency in service design tools and techniques (e.g., journey mapping, service blueprinting, personas). * Expertise in creating and interpreting customer journey maps and service ...

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Service Design information

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How much do service design jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for service design in Toronto, ON is $26.57, according to ZipRecruiter salary data. Most workers in this role earn between $14.22 and $33.72 per hour, depending on experience, location, and employer.

What is the highest paid design job?

Senior roles in service design, user experience (UX) design, and interaction design tend to be among the highest paid in the design field, especially for those with extensive experience, specialized skills, and certifications. Executive-level positions such as Design Directors or Chief Design Officers can also command top salaries, often exceeding six figures annually.

What are the key skills and qualifications needed to thrive as a Service Designer, and why are they important?

To thrive as a Service Designer, you need expertise in user research, experience mapping, and prototyping, typically supported by a background in design, business, or related fields. Familiarity with tools such as Adobe Creative Suite, Miro, and service blueprinting methodologies is commonly required. Strong collaboration, empathy, and facilitation skills help you engage stakeholders and guide multidisciplinary teams. These competencies are crucial for designing effective, user-centered services that deliver real value to both organizations and customers.

What is service design?

Service design is a multidisciplinary approach to planning and organizing people, infrastructure, communication, and material components of a service with the goal of improving its quality and the interaction between the service provider and customers. It aims to ensure that services are user-friendly, meet customer needs, and are efficient for both users and providers. Service designers use various tools and methods, such as journey mapping and prototyping, to visualize and optimize the service experience from start to finish.

What is the role of a Service Designer?

A Service Designer is responsible for planning and organizing the delivery of services to improve customer experience and operational efficiency. They analyze user needs, develop service blueprints, and collaborate with cross-functional teams using tools like customer journey maps. Strong skills in design thinking, research, and communication are essential for this role.

What is service design vs. UX design?

Service design is a holistic approach that focuses on creating and improving entire service experiences across multiple touchpoints, often involving organizational processes and systems. UX design concentrates on optimizing the user experience of digital products or interfaces, emphasizing usability, accessibility, and interaction. Both roles require understanding user needs, but service design considers broader service delivery, while UX design is more focused on digital interactions.

What is the difference between Service Design vs User Experience Designer?

AspectService DesignUser Experience Designer
FocusDesigning entire service ecosystems and customer journeysDesigning specific digital or product interfaces for optimal user interaction
Skills & CertificationsService design methods, customer journey mapping, stakeholder managementUX research, wireframing, prototyping, usability testing
Work EnvironmentCross-functional teams, service providers, customer touchpointsDesign teams, digital agencies, product teams
Industry UsageHealthcare, hospitality, government, retailTech, software, mobile apps, websites

While both roles aim to improve user satisfaction, Service Design focuses on the entire service experience across multiple touchpoints, whereas User Experience Designer concentrates on optimizing specific digital interfaces for users.

How does a Service Designer typically collaborate with stakeholders and other teams during a project?

Service Designers work closely with a wide range of stakeholders, including customers, business leaders, product managers, and technical teams. Collaboration often involves facilitating workshops, conducting user research, and co-creating journey maps to ensure alignment on user needs and business goals. Regular communication and iterative feedback are key, as Service Designers must balance user experience with organizational requirements. This collaborative approach helps ensure that solutions are feasible, desirable, and viable within the broader service ecosystem.

How much do service designers make?

Service designers in California typically earn between $70,000 and $120,000 annually, depending on experience, industry, and company size. Senior roles or those with specialized skills in user experience and design tools may command higher salaries. The role often requires strong problem-solving, user research, and collaboration skills.
What are popular job titles related to Service Design jobs in Toronto, ON? For Service Design jobs in Toronto, ON, the most frequently searched job titles are:
Infographic showing various Service Design job openings in Toronto, ON as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 84% Physical, 6% Hybrid, and 10% Remote job distribution, with an average salary of $55,269 per year, or $26.6 per hour.
SERVICE DESIGN RESEARCHER

CA$49.66 - CA$54.43/hr

Other

Posted 12 days ago


Job description

  • Job ID: 65579
  • Job Category: Policy, Planning & Research
  • Division & Section: Customer Experience, Service Design and Delivery 
  • Work Location: Metro Hall, 55 John St, Toronto ON M5V 3C6
  • Job Type & Duration: 1 Temporary (12 month) vacancy
  • Hourly Rate and Wage Grade: $49.66 - $54.43
  • Shift Information: Monday to Friday, 35 hours per week
  • Number of Positions Open: 1
  • Posting Period: 14-Jul-2026 to 28-Jul-2026
  •  

Job Description

The City of Toronto is currently seeking a Service Design Researcher to support the evolution of the City's digital customer experience strategy through the modernization of service experiences, service design, Human-Centred Design, robust change management practices, and continuous improvement.

The Customer Experience Division (CXD) leads enterprise-wide initiatives to improve how residents and businesses interact with the City of Toronto. It uses a collaborative approach to drive standards, capabilities, and the scaling of platforms with a focus on outcomes that result in public access to inclusive, accessible, integrated services via channels of choice, including 311 Toronto.

Reporting to the Manager, Service Design and Delivery, the Service Design Researcher provides subject matter expertise in service design, Human-Centred Design practices, and prototyping approaches. As part of a product-driven approach, they employ a User Experience (UX) focus and Agile development techniques. They conduct discovery research, data collection and analysis, user engagement and user experience research, synthesis workshops/facilitation sessions, and guide teams through the iterative design of rapid prototypes and pilot solutions across different initiatives. The Service Design Researcher supports the development of services that are intuitive, accessible, and responsive to the needs of the customer.

Major Responsibilities:

  • Uses Human-Centred Design based innovation approaches (involving technology, policies, processes around redesigning services) to identify the root causes of civic challenges and explore the perspectives of residents, community groups, and various internal and external stakeholders.
  • Provides subject matter expertise in Human-Centred Design approaches and research methods. Organizes, supports and executes generative and evaluative experience design research activities.
  • Works collaboratively with researchers across cross functional teams and disciplines. Collaborates with various program areas, internal and external stakeholders, the public, and various agencies to conduct research.
  • Leads workshops/facilitation sessions and user engagement activities to gather information from residents, clients, people with lived experience, community groups, and other stakeholders.
  • Collaborates with research participants, the public, and community stakeholders to understand individual personas, customer journeys, and personal situations.
  • Collaborates with product, business, and technology teams, sharing design research insights and ideas to build proofs-of-concept, prototypes, and service blueprints that solve business problems and create new opportunities, e.g. customer acquisition, improved customer experience, revenue generation. Makes recommendations on future stages of design phases based on research.
  • Provides design research support through all product development iterations, ensuring research insights and customer needs are taken into consideration. Collects, analyzes, evaluates and interprets information/findings to develop recommendations for design and product improvement.
  • Makes recommendations on processes, policies and data, tracks key performance indicators, and suggests improvement of services and operations, based on research findings, to ensure the customers' end-to-end experience is seamless.
  • Produces compelling and concise narratives and visual frameworks to drive comprehension of complex topics and concepts and persuade stakeholders. Collects and analyzes user behaviour through qualitative contextual research (i.e. field visits, ethnography, surveys, and benchmark studies).
  • Designs, develops and administers questionnaires, surveys, data collection sheets, interview questions to gather information.
  • Applies an understanding of qualitative and quantitative research methodologies by gathering, reviewing and analyzing statistical data to make recommendations for process and analog improvements (i.e. handouts, templates, communications material etc.).
  • Synthesizes and evaluates data gathered through design research to uncover and successfully communicate root cause insights and generate corresponding design pillars. Analyzes issues impacting the public, formulating research objectives, and designing and developing implementation strategies on project work.
  • Supports all design aspects and reviews wireframes and storyboards for digital products. Ensures accessibility and inclusivity when engaging with stakeholders and research participants.
  • Advocates research findings to diverse audiences through written reports, presentations and public channels.
  • Shares and teaches others about design methodologies through formal and informal sessions such as lunch and learns.
  • Provides support through the coordination of administrative research duties including notetaking, documentation, taking pictures in the field, recruiting, screening and scheduling research participants, working with transcribers, etc.
  • Prepares background studies and briefing notes for projects and assignments.

Key Qualifications:

Your application must describe your qualifications as they relate to:

  1. Post-secondary degree or diploma in a related discipline (e.g. Business Administration, Public Policy, Human-Centred Design, Service Design, Design Thinking, User Experience) or equivalent combination of education and experience.
  2. Considerable experience leading service design research and evaluation initiatives, applying mixed-methods research techniques (e.g., interviews, ethnographic research, usability testing, surveys, and analytics) to generate evidence-based insights that inform service design, policy, and continuous improvement.
  3. Considerable experience conducting problem definition and research, inclusive design research, co-designing with stakeholders, prototyping solutions, and working with data to generate analytics and insights.
  4. Considerable facilitation experience, including leading workshops, sessions, and focus groups with a variety of participants and stakeholders (internal and external).
  5. Experience in creating artefacts to clearly communicate research findings and proposed solutions (i.e. prototypes, personas, journey maps, reports, etc.).

You must also have:

  • Ability to research, gather, conceptualize and interpret multifaceted information from a variety of sources and the ability to prepare detailed/complex documentation (e.g. briefing notes, statistics, research reports, etc.).
  • Knowledge of research methodologies and techniques including formulation, data collection, analysis and the ability to synthesize complex information.
  • Ability to build and maintain strong working relationships and work collaboratively with colleagues, clients, and key stakeholders from diverse communities and lived experiences.
  • Excellent interpersonal skills, cross-cultural and political awareness and understanding, and good judgement.
  • Ability to simplify prototyping methods that communicate ideas clearly. Ability to identify issues, think critically and effectively problem solve.
  • Ability to work effectively in a fast-paced, multi-disciplinary team environment with tight deadlines.
  • Knowledge of a variety of design and research tools and applications (e.g. Figma, Miro, Mural, Dovetail, Optimal, Qualtrics, Adobe Creative Suite, etc.).
  • Ability to deliver effective and engaging presentations to a variety of audiences.
  • Ability to support the Toronto Public Service values to ensure a culture that champions equity, diversity, and respectful workplaces.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City's commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City's Hiring Policies and Accommodation Process.