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Senior Publicist Jobs (NOW HIRING)

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Senior Publicist information

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$18K

$70.2K

$124.5K

How much do senior publicist jobs pay per year?

As of Aug 8, 2026, the average yearly pay for senior publicist in the United States is $70,213.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is the difference between Senior Publicist vs Publicist?

AspectSenior PublicistPublicist
CredentialsBachelor's degree in communications, PR, or related field; experience in media relationsBachelor's degree in similar fields; entry to mid-level experience
Work EnvironmentFast-paced PR agencies, entertainment, or corporate settingsSimilar environments, often with less responsibility
ResponsibilitiesDeveloping media strategies, managing client accounts, mentoring junior staffMedia outreach, press release writing, event coordination

The main difference between a Senior Publicist and a Publicist lies in experience and scope of responsibilities. Senior Publicists typically have more experience, oversee larger campaigns, and mentor junior staff, whereas Publicists focus on executing media outreach and press activities. Both roles are vital in PR and entertainment industries, but the senior position involves higher-level strategic planning and leadership.

What is a senior publicist?

Senior Publicists are experienced professionals responsible for managing and promoting an individual’s or organization’s public image. They oversee media relations, develop publicity strategies, and coordinate press events. Senior Publicists often supervise junior staff, craft press releases, and act as the main point of contact between their clients and the media. Their goal is to secure positive media coverage and handle any public relations crises that may arise.

What skills and qualifications are needed to be a senior publicist?

To thrive as a Senior Publicist, you need expertise in media relations, strategic communications, and content creation, often supported by a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, press release distribution systems, and social media management platforms is typically required. Exceptional interpersonal skills, creativity, and crisis management abilities distinguish top performers in this role. These skills ensure effective brand representation, strong media coverage, and the ability to navigate high-pressure situations for clients or organizations.

How much do top senior publicists make?

Top senior publicists typically earn between $80,000 and $150,000 annually, depending on experience, industry, and location. Those working in large agencies or high-profile sectors may earn higher salaries, often supplemented with bonuses and benefits.

What does a senior publicist do?

As a Senior Publicist, you will work closely with clients to understand their goals, create tailored messaging, and develop comprehensive PR strategies. Collaboration extends internally as well, where you’ll coordinate with account executives, junior publicists, and digital teams to execute campaigns, manage media outreach, and monitor coverage. Regular communication and alignment between all stakeholders are crucial, especially when handling high-profile projects or crisis situations, to ensure consistent messaging and campaign success.
What cities are hiring for Senior Publicist jobs? Cities with the most Senior Publicist job openings:
What are the most commonly searched types of Publicist jobs? The most popular types of Publicist jobs are:
What states have the most Senior Publicist jobs? States with the most job openings for Senior Publicist jobs include:
Infographic showing various Senior Publicist job openings in the United States as of August 2026, with employment types broken down into 3% Internship, 83% Full Time, and 14% Part Time. Highlights an 90% Physical, 5% Hybrid, and 5% Remote job distribution, with an average salary of $70,213 per year, or $33.8 per hour.

GRAY MEDIA TRAINING PROGRAM SUMMER '26 - KTUU

GRAY TELEVISION

Anchorage, AK

Part-time

Re-posted 11 days ago


Gray Television rating

7.1

Company rating: 7.1 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KTUU:

Alaska's News Source has a reputation of excellence as the state's most-watched news source, producing 32 hours of broadcast news, weather, and sports content each week on KTUU-TV/Channel 2 and KYES/Channel 5 in Anchorage, as well as KATH and KYEX in Southeast Alaska. Strong reach and brand loyalty are augmented by added broadcast distribution to more than 200 rural communities throughout the state via ARCS-TV, Alaska's rural communications service. A leader in digital content, AlaskasNewSource.com offers breaking news and statewide community coverage. Our News and Weather Apps, podcasts, and streaming content offered through Connected TV platforms reach audiences far beyond broadcast. Our mission is "To Tell Alaska's Story," and we strive to consistently distinguish ourselves as Alaska's preferred source for news, information, and community service.

Job Summary:

Are you tired of just watching from the sidelines? Ready to stop "shadowing" and start actually doing the work that reaches thousands of people every single day? We’re looking for the next generation of media powerhouses, producers, reporters, weather experts, and sales executives—who are hungry to dive head-first into the fast-paced world of local media. This isn't your typical "get the coffee" internship. The Gray Media Training Program is a high-octane, 10-week immersive experience where you don’t just learn the job, you own it. Whether you’re crafting the lead story for the evening news, tracking a cold front on our weather tech, or closing a digital ad deal, you’ll be a vital part of our award-winning team from day one.

The Training Program:

General Responsibilities:

What You’ll Do:

  • Own the role: Step into the shoes of a producer, MMJ, meteorologist, or media sales executive and handle real-world assignments (yes, the kind that may go on air and online). 
  • Drive digital engagement: Create content that lives beyond the TV screen, think social media, streaming apps, and web stories because we’re digital-first, always.
  • Collaborate with pros: Work side by side with seasoned veterans who are the best in the business, gaining insights you won’t find in any textbook.
  • Commit to the craft: Dedicate 25 hours per week for 10 weeks to mastering your specialty and building a professional-grade portfolio.
  • Make an impact: Tell stories that matter to the community or help local businesses grow through innovative media strategies. 
  • Build your future: Position yourself at the front of the line for full-time career opportunities within Gray Media’s network of 113 stations.

What You Bring:

  • Current enrollment: You’re a college student (Junior or Senior status preferred) chasing a degree in Journalism, Communications, Sales, Marketing, or a related field.
  • A "doer" mindset: You aren't afraid to get your hands dirty and take initiative; you’re here to work, not just watch.
  • Digital savvy: You understand that media happens everywhere, from the big screen to the palm of someone’s hand.
  • Strong work ethic: You bring urgency, organization, and a "can-do" attitude to every shift.
  • Communication skills: You can tell a story, pitch an idea, or explain a forecast with clarity and confidence.
  • Reliability: You’re ready to commit to the full 10-week program and the 25-hour weekly schedule.
  • Passion for local: You care about the community and want to see how local media makes a real difference.

Why You’ll Love It Here:

  • Real-world experience: You’ll graduate with more than just a line on your resume; you’ll have the experience of having done the job.
  • Unprecedented access: With 113 stations across the U.S., you’re part of a massive, innovative network that’s leading the future of media.
  • Career fast-track: We love hiring our own. This program is designed to be the ultimate audition for your first full-time role with Gray.
  • Paid training: Earn while you learn. This is a paid internship. 
  • A culture of innovation: We’re evolving on purpose, and you’ll be right there on the front lines of that evolution.

    Qualifications/Requirements:

    Be currently enrolled in a college/university (preferred Junior/Senior)
    Strong work ethic and organizational skills
    Earning a degree in Journalism/Communications, Sales, Marketing, Engineering, News, Sports, or related fields, with a desire to get hands-on experience in the local media industry

    If you are interested in interning in these areas, the station may have openings in these departments for you:

    • Marketing
    • Creative Services
    • Sports
    • Weather
    • News Production 
    • News MMJ 
    • Engineering 

    Ready to stop practicing and start performing? Let’s build the future of media together

    The intern rate of pay can range from minimum wage in your state to $15 an hour.

    Interested in the program?  Go to https://gray.tv/careers#currentopenings, type "Intern KTUU" (in search bar)

    KTUU-TV/Gray Media is a drug-free company

    Additional Info:

    Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
    Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.


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