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Senior Integrated Marketing Manager (cur_1_128975@curatelyai.net)

Plano, TX · On-site

$65/hr

Senior Integrated Marketing Manager Location: Plano, TX, 75023 Duration: 05 months Contract Pay ... Clearly communicate campaign performance, ROI, and strategic recommendations to senior leadership ...

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Senior Integrated Marketing Communication information

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$68.5K

$87.9K

$104K

How much do senior integrated marketing communication jobs pay per year?

As of Aug 16, 2026, the average yearly pay for senior integrated marketing communication in the United States is $87,859.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,500.00 and $96,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Integrated Marketing Communication vs Content Marketing Manager?

AspectSenior Integrated Marketing CommunicationContent Marketing Manager
CredentialsBachelor's degree in Marketing, Communications, or related field; often requires experience in marketing strategyBachelor's degree in Marketing, Journalism, or Communications; experience in content creation and strategy
Work EnvironmentCollaborates across marketing, advertising, and PR teams; strategic planning focusFocuses on content development, SEO, and audience engagement; often works closely with digital teams
Industry UsageUsed in corporate marketing departments, agencies, and PR firmsCommon in digital marketing agencies, media companies, and brands with strong content strategies

The main difference is that Senior Integrated Marketing Communication roles focus on developing comprehensive marketing strategies across channels, while Content Marketing Managers concentrate on creating and managing content to engage audiences. Both roles require strong communication skills and marketing knowledge but differ in scope and daily tasks.

What are the key skills and qualifications needed to thrive as a senior integrated marketing communication professional, and why are they important?

To thrive as a Senior Integrated Marketing Communication professional, you need expertise in strategic campaign planning, brand messaging, and a solid background in marketing or communications, often supported by a relevant bachelor's or master's degree. Proficiency in marketing automation platforms, analytics tools like Google Analytics, and CRM systems is commonly required. Outstanding project management, leadership, and cross-functional communication skills help drive collaboration and innovation across teams. These skills are essential for delivering cohesive, impactful campaigns that align with organizational goals and resonate with diverse audiences.

How does a senior integrated marketing communication professional typically collaborate with cross-functional teams to execute campaigns?

As a Senior Integrated Marketing Communication professional, you will regularly collaborate with colleagues from product, sales, creative, public relations, and digital teams to ensure campaign consistency across all channels. This involves leading strategy meetings, aligning messaging, setting shared goals, and managing project timelines. You may also facilitate feedback loops between teams to optimize campaign performance and address challenges quickly. Strong communication and organizational skills are essential for success in this cross-functional, fast-paced environment.

What does a senior integrated marketing communication professional do?

A Senior Integrated Marketing Communication (IMC) professional is responsible for developing and managing cohesive marketing strategies that unify messaging across all channels, such as advertising, public relations, digital media, and events. Their role involves coordinating teams, ensuring brand consistency, and optimizing campaigns to meet business objectives. They analyze market data, oversee content creation, and collaborate with various stakeholders to maximize the impact of marketing efforts. Ultimately, they ensure that all communications support the brand’s goals and resonate with target audiences.

What can you do with a senior integrated marketing communication degree?

A senior integrated marketing communication degree prepares individuals for roles such as marketing manager, brand strategist, communications director, or public relations specialist. Graduates can work in advertising agencies, corporate marketing departments, or media firms, utilizing skills in strategic planning, content creation, and digital tools like CRM and analytics platforms.

What cities are hiring for Senior Integrated Marketing Communication jobs?

Cities with the most Senior Integrated Marketing Communication job openings:

What are the most commonly searched types of Integrated Marketing Communication jobs?

The most popular types of Integrated Marketing Communication jobs are:

What states have the most Senior Integrated Marketing Communication jobs?

States with the most job openings for Senior Integrated Marketing Communication jobs include:

Senior Integrated Marketing Communication jobs near you
Infographic showing various Senior Integrated Marketing Communication job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 18% Part Time, and 7% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $87,859 per year, or $42.2 per hour.

Senior Integrated Marketing Associate

United Nations Federal Credit Union

Long Island City, NY • On-site

$95K - $103K/yr

Full-time

Posted 19 days ago

Job description

Why join this team

Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.

This position is expected to be hybrid. 

NYC Salary Range - $95,880 - $103,000 annually; compensation is commensurate to geographic location.

What you'll do
  • Regardless of seniority or role, uphold UNFCU's mission and core values by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors.
  • Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
  • Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
  • Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
  • Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
  • Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
  • Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
  • Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
  • Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
  • Perform additional responsibilities as assigned.
  • Ensure compliance with federal and state laws and regulations and UNFCU's Code of Ethics & Business Conduct.
What we're seeking
  • Bachelor's degree in marketing or related field
  • 3-5 years of experience in marketing financial products or services to consumers
  • Experience developing and executing multi-channel and multi-product marketing campaigns across paid and owned media
  • Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic, and interest-based audience selection attributes
  • Experience with Salesforce Marketing Cloud
  • Excellent interpersonal skills
  • Highly organized, detailed-oriented, and proactive
  • Strong problem-solving skills
  • Excellent writing and verbal communication skills
  • Creative, flexible, and the ability to manage multiple priorities
What makes you stand out
  • Prior experience in a bank or credit union environment preferred
  • Experience using work management tools such as Asana
Who we are

UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture. 

UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws

Employment Type: OTHER

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