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Senior Event Manager Jobs in Wisconsin (NOW HIRING)

Thermo Systems

$130K - $160K/yr

The Opportunity The Senior Site Manager is the senior on-site leader responsible for directing and ... events. Change Management & Commercial Support: * Identify field-driven scope changes, site ...

Thermo Systems LLC.

Senior Site Manager

Beaver Dam, WI · On-site

$130 - $160/hr

In addition to execution leadership, the Senior Site Manager is expected to handle ... events. Change Management & Commercial Support * Identify field‑driven scope changes, site ...

UiPath

WI · On-site

$95 - $120/hr

Senior Account Based Marketing Manager We're seeking an experienced Senior Account Based Marketing ... Orchestrate integrated campaigns across email, social media, content, events, and advertising ...

New

Jobtailor

WI · On-site

$90 - $130/hr

Deliver complex analysis and advice to senior management * Lead quality and timely work to meet ... events, and seasonal demands Hard Skills * Risk Management * Compliance * Marketing * Operations

New

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Senior Event Manager information

See Wisconsin salary details

$22.7K

$119.4K

$212K

How much do senior event manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for senior event manager in Wisconsin is $119,364.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,300.00 and $146,400.00 per year, depending on experience, location, and employer.

What does a senior event manager do?

A Senior Event Manager oversees the planning, coordination, and execution of large-scale events, such as conferences, corporate meetings, weddings, or festivals. They are responsible for managing event budgets, negotiating with vendors, supervising event staff, and ensuring all logistics run smoothly. Additionally, they often handle client communications, troubleshoot issues in real time, and ensure that every event meets the client’s objectives and expectations. Their expertise is crucial for delivering memorable and successful events.

What is the difference between Senior Event Manager vs Event Coordinator?

AspectSenior Event ManagerEvent Coordinator
CredentialsBachelor's degree in hospitality, marketing, or related field; experience in event managementHigh school diploma or equivalent; some experience or training in event planning
Work EnvironmentLeads teams, manages large-scale events, oversees budgetsAssists with event setup, coordination, and logistics
Employer & Industry UsageUsed in corporate, hospitality, and event planning companies for senior rolesCommon entry-level or supporting role in similar industries

The main difference is that a Senior Event Manager oversees entire event projects, manages teams, and handles budgets, while an Event Coordinator supports the planning and logistics of events. The Senior Event Manager has more responsibilities, experience requirements, and leadership duties.

What are the key skills and qualifications needed to thrive as a senior event manager, and why are they important?

To thrive as a Senior Event Manager, you need extensive experience in event planning, budget management, and vendor coordination, typically supported by a degree in hospitality, marketing, or a related field. Familiarity with event management software (such as Cvent or Eventbrite), project management tools, and relevant certifications (like CMP) is common in the industry. Exceptional leadership, problem-solving, and communication skills distinguish top performers, enabling them to manage teams and client relationships effectively. These skills and qualifications are crucial for executing seamless, large-scale events that meet client goals and deliver memorable attendee experiences.

What are some typical challenges a senior event manager faces when coordinating large-scale events?

Senior Event Managers often encounter challenges such as managing tight deadlines, balancing client expectations with budget constraints, and overseeing multiple vendors simultaneously. Effective communication and proactive problem-solving are crucial, as unforeseen issues—like last-minute changes or technical glitches—can arise. Success in the role requires strong organizational skills, the ability to delegate tasks within a team, and adaptability to shifting priorities, especially when handling complex or high-profile events.
What are the most commonly searched types of Senior Event jobs in Wisconsin? The most popular types of Senior Event jobs in Wisconsin are:
What are popular job titles related to Senior Event Manager jobs in Wisconsin? For Senior Event Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Senior Event Manager jobs in Wisconsin look for? The top searched job categories for Senior Event Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Senior Event Manager jobs? Cities in Wisconsin with the most Senior Event Manager job openings:
Senior Event Manager jobs near you
Infographic showing various Senior Event Manager job openings in Wisconsin as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $119,364 per year, or $57.4 per hour.

Senior Marketing Manager - Entertainment

Greenleaf Hospitality Group

Radisson, WI • On-site

Full-time

Posted 25 days ago

Greenleaf Hospitality Group rating

5.8

Company rating: 5.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Job Description
Overview
Greenleaf Hospitality Group is building the future of sports, entertainment, and hospitality in Southwest Michigan. As the operator of the Kalamazoo Event Center, we're creating a premier destination that will bring people together through concerts, sporting events, community celebrations, and unforgettable experiences.
Opening in Fall 2027, the Kalamazoo Event Center will host concerts, family shows, comedy, community events, and serve as the home of Western Michigan University Hockey and Basketball and the Kalamazoo Wings.
We're looking for a Senior Marketing Manager to join the team well before opening, playing a critical role in developing the venue's brand, launching one of Michigan's most anticipated entertainment destinations, and driving long-term audience growth.
This role will lead the development and activation of the marketing strategy for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center. Joining the team ahead of the venue's Fall 2027 opening, the Senior Marketing Manager will play a key role in bringing the Kalamazoo Event Center's entertainment vision to life. Along the way, this role will help lead marketing efforts for the final concert and entertainment season at Wings Event Center, honoring its legacy while introducing audiences to the future of live entertainment in downtown Kalamazoo.
Working alongside the broader Greenleaf Hospitality Group marketing team, this individual will collaborate with promoters, community organizations, agency partners, and media partners to develop and execute integrated marketing campaigns, maximize advertising opportunities through paid and trade partnerships, and drive audience growth through innovative promotional strategies. As the venue opens, this role will transition into leading the ongoing marketing of the Kalamazoo Event Center's entertainment programming while supporting enterprise initiatives that strengthen the Greenleaf Hospitality Group brand through cross-promotional opportunities and shared storytelling.
What You'll Be Doing
May include, but not be limited to:
  • Develop and execute integrated marketing campaigns for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center.
  • Manage the media and promotional execution of those campaigns, including advertising placements, media buys, promotional partnerships, and paid and trade opportunities across digital and traditional channels to maximize reach, ticket sales, and return on investment.
  • Serve as a key member of the venue's opening team, activating pre-opening marketing plans, audience development initiatives, and launch campaigns leading up to the Fall 2027 opening.
  • Build and maintain strong relationships with building tenants, promoters, touring partners, artist representatives, media partners, community organizations, tourism stakeholders, and strategic business partners.
  • Assist in annual marketing planning, campaign strategy, event marketing calendars, budget management, and performance reporting for assigned entertainment and community programming.
  • Oversee the development of creative assets including advertising, digital content, video, signage, email campaigns, social media, and promotional materials while ensuring brand consistency.
  • Collaborate closely with booking, ticketing, sponsorship, premium sales, guest experience, operations, and leadership to ensure seamless execution of event marketing plans.
  • Collaborate with members of the Greenleaf Hospitality Group marketing team on enterprise campaigns and cross-promotional opportunities that support entertainment programming and elevate awareness of the Kalamazoo Event Center.
  • Identify opportunities to leverage concerts, special events, and entertainment programming to strengthen awareness of both the Kalamazoo Event Center and Greenleaf Hospitality Group.
  • Identify new audience development opportunities through community partnerships, grassroots initiatives, influencer collaborations, tourism partnerships, and regional outreach.
  • Analyze campaign performance, ticket sales trends, customer insights, and market data to optimize marketing investments, drive attendance, and support revenue growth.
  • Opportunity to supervise interns and future marketing team members as Greenleaf Hospitality Group and the Kalamazoo Event Center continues to grow.
  • Represent the Kalamazoo Event Center and Greenleaf Hospitality Group at community events, promoter meetings, and business development opportunities as needed.
What We're Looking For
  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent experience).
  • 6-8+ years of progressive marketing experience within live entertainment, sports, hospitality, tourism, destination marketing, or venue marketing.
  • Demonstrated success leading integrated marketing campaigns from strategy through execution with measurable business results.
  • Experience managing advertising budgets, media planning, agency relationships, and paid media campaigns.
  • Strong strategic thinking with the ability to balance long-term planning with day-to-day execution.
  • Excellent project management and organizational skills with the ability to lead multiple high-profile initiatives simultaneously.
  • Outstanding written, verbal, and presentation skills.
  • Proven ability to build trusted relationships with executive leadership, promoters, media partners, agencies, sponsors, community organizations, and other key stakeholders.
  • Strong understanding of digital marketing, CRM, social media, email marketing, paid media, website management, marketing analytics, and audience development strategies.
  • Self-motivated, collaborative, and comfortable working in a fast-paced environment with evolving priorities.
  • Willingness to work evenings, weekends, and holidays in support of events and venue activities.
Preferred Qualifications
  • Experience marketing concerts, festivals, performing arts, sports, or other live entertainment properties.
  • Experience working directly with promoters, touring productions, artist management, or ticketing platforms.
  • Experience launching a new venue, destination, entertainment property, or major brand initiative.
  • Experience negotiating advertising partnerships, media trade agreements, and promotional collaborations.
  • Familiarity with venue operations and the live entertainment industry.
  • Experience working with agencies, creative partners, or cross-functional marketing teams.

Why Join the Team?
Few marketers have the opportunity to launch an entertainment venue from the ground up. As part of the opening team, you'll help define how the Kalamazoo Event Center is introduced to the community, shape its brand, and create the campaigns that establish it as one of the Midwest's premier destinations for sports, entertainment, and community events.
You'll also have the opportunity to contribute to the continued growth of Greenleaf Hospitality Group, helping connect one of the region's most transformative developments with a portfolio of hospitality, dining, sports, and entertainment brands that have been creating memorable experiences in Southwest Michigan for decades.
About Greenleaf Hospitality Group
Greenleaf Hospitality Group (GHG) is a locally owned company committed to creating exceptional experiences in dining, lodging, sports, and entertainment in Kalamazoo, Michigan. For more than 25 years, GHG has welcomed over 33 million guests and grown to include 12 unique brands, including the Radisson Plaza Hotel & Suites, Burdick's Bar & Grill, Brick + Brine, Wings Event Center, Kalamazoo Country Club, and the upcoming Kalamazoo Event Center.
With a team of more than 900 hospitality professionals, GHG continues to foster community connections through innovative, guest-obsessed hospitality. As the operator of the Kalamazoo Event Center, Greenleaf Hospitality Group is helping shape the future of live entertainment and community experiences in Southwest Michigan.

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