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Sr. Director, Strategy

New York, NY · On-site

Senior Director, Strategy Location: New York City (Hybrid / Near NYC Office) ABOUT US We drive ... Working alongside designers, researchers, and creative directors, this leader will set the ...

Newsela

Creative Director (Remote, US)

As the senior creative leader within Marketing, you'll partner with executive stakeholders to ... Creative Strategy * Define and evolve Newsela's creative vision and visual identity across Newsela ...

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Senior Director Creative Strategy information

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$243K

How much do senior director creative strategy jobs pay per year?

As of Jul 24, 2026, the average yearly pay for senior director creative strategy in the United States is $139,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,500.00 and $145,000.00 per year, depending on experience, location, and employer.

What is the difference between Senior Director Creative Strategy vs Creative Director?

AspectSenior Director Creative StrategyCreative Director
Primary FocusDeveloping overarching creative strategies and aligning brand visionLeading the creative team to produce visual and conceptual content
ResponsibilitiesStrategic planning, market research, cross-department collaborationConcept development, design oversight, project execution
CredentialsBachelor's or master's in marketing, advertising, or related fields; experience in strategic rolesBachelor's in design, advertising, or related fields; strong portfolio
Work EnvironmentCorporate offices, agency settings, client-facing rolesDesign studios, advertising agencies, in-house creative teams

The Senior Director Creative Strategy focuses on high-level strategic planning and brand positioning, while the Creative Director emphasizes leading the creative team to produce visual content. Both roles require strong industry experience, but their core responsibilities differ in scope and focus.

What are some common challenges faced by a Senior Director of Creative Strategy when leading cross-functional teams?

A Senior Director of Creative Strategy often navigates challenges such as aligning diverse teams with different priorities, managing tight deadlines across multiple projects, and ensuring the creative vision remains consistent with business objectives. Balancing stakeholder expectations while fostering innovation can be demanding, particularly when coordinating between marketing, product, and executive teams. Effective communication, adaptability, and leadership are essential for overcoming these obstacles and driving successful creative campaigns.

What are Senior Director Creative Strategy roles?

A Senior Director of Creative Strategy is a senior-level executive responsible for leading a company’s creative vision and strategy. They oversee the development and execution of creative campaigns, guide teams of designers, writers, and strategists, and ensure that all creative work aligns with the brand’s goals and objectives. This role requires a mix of leadership, strategic thinking, and deep understanding of marketing and design trends. Senior Directors of Creative Strategy often collaborate closely with marketing, product, and executive teams.

What are the key skills and qualifications needed to thrive as a Senior Director Creative Strategy, and why are they important?

To thrive as a Senior Director Creative Strategy, you need extensive experience in creative leadership, strategic planning, and brand development, often supported by a degree in marketing, communications, or a related field. Expertise with creative software (such as Adobe Creative Suite), project management platforms, and data analytics tools is typically required. Exceptional communication, visionary thinking, and team leadership are critical soft skills for inspiring teams and driving innovative campaigns. These skills ensure the effective translation of business goals into compelling creative strategies that deliver measurable results.
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Senior Director Creative Strategy jobs near you
Infographic showing various Senior Director Creative Strategy job openings in the United States as of July 2026, with employment types broken down into 80% Full Time, 18% Part Time, 1% Temporary, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $139,100 per year, or $66.9 per hour.
Senior Director, Creative Advanced Hydration

Senior Director, Creative Advanced Hydration

The Coca-Cola Company

Atlanta, GA • On-site

Full-time

Posted 8 days ago

Coca-Cola Consolidated rating

7.2

Company rating: 7.2 out of 10

Based on 104 frontline employees who took The Breakroom Quiz

185th of 401 rated food and drinks producers

Job description

Job Description Summary:
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
The Coca-Cola Company invites a seasoned Creative Marketing professional to join us as a Senior Director, Creative Advanced Hydration. The Advanced Hydration category covers brands like smartwater, vitaminwater, BODYARMOR, and Powerade. In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.
RESPONSIBILITIES:
  • Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
  • Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
  • Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
  • Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
  • Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
  • Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
  • Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
  • Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
  • Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
  • Lead and develop team of Creative Directors to grow capability and drive engagement

REQUIREMENTS:
  • Bachelor's degree in marketing or related field; an advanced degree is preferred.
  • 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management required.

Related Work Experience:
  • Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
  • Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring "fit for channel"
  • Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
  • Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
  • A leader with a track record of fostering high team engagement.
  • Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Pay Range:
United States of America: 218,800 USD - 247,200 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20
Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
Yes
Job Posting End Date:
July 30, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

What Coca-Cola Consolidated employees say

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About Coca-Cola Consolidated

Sourced by ZipRecruiter

Coca-Cola Consolidated, based in Charlotte, NC, US, is a preeminent company in the beverage industry. The company is the largest independent bottler for The Coca-Cola Company in the United States. The company’s product portfolio includes prominent beverages such as Coca-Cola, Diet Coke, Sprite, and a variety of other beverages produced by The Coca-Cola Company. Founded in in 1980 after multiple expansions and mergers, the company has since gained a steadfast reputation in the industry as a leading bottler and distributor. Coca-Cola Consolidated's core values are committed to excellence, committed to service, committed to a higher calling, and committed to each other. Their mission is to share in the refreshment, fun, and fellowship of happiness found in The Coca-Cola Company’s beverages. Their notable achievements include not only market expansion but also their history of giving back to the communities where they operate, signifying their dedication to corporate social responsibility.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Charlotte, NC, US

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