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Senior Director Creative Strategy Jobs in Georgia

PBK

Creative Strategy Manager

Sugar Hill, GA · On-site

The Creative Strategy Manager manages pursuit execution and team workflow, ensuring quality ... Direct coordination across technical staff and contributors * Maintain brand, messaging, and ...

Coca-Cola

Director, Shopper Creative

Atlanta, GA · On-site

The Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Shopper ... Lead creative strategy for shopper across brands in the Advanced Hydration portfolio.

Elevance Health

Director, Creative Operations

Atlanta, GA · On-site

$124K - $223K/yr

Director Creative Operations Hybrid: This role requires associates to be in-office 3 days per week ... Develops and implements business process improvement to establish new strategies and achieve ...

Acadia.io

Performance Creative Strategist

Atlanta, GA · On-site

This role will report to a senior performance creative team member. Responsibilities: * Own and ... Conceptualize creative strategy for new business prospects and articulate the value of the service ...

Fairygodboss

Sr Director, Carrier Strategy

Alpharetta, GA · On-site

$120 - $150/hr

Sr Director, Carrier Strategy (ADP) The Sr. Director is responsible for understanding and developing a growth plan and engagement strategy for their designated carrier relationship(s). The Director ...

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Senior Director Creative Strategy information

What is a senior director creative strategy?

A Senior Director of Creative Strategy is a senior-level executive responsible for leading a company’s creative vision and strategy. They oversee the development and execution of creative campaigns, guide teams of designers, writers, and strategists, and ensure that all creative work aligns with the brand’s goals and objectives. This role requires a mix of leadership, strategic thinking, and deep understanding of marketing and design trends. Senior Directors of Creative Strategy often collaborate closely with marketing, product, and executive teams.

What are the key skills and qualifications needed to thrive as a senior director creative strategy?

To thrive as a Senior Director Creative Strategy, you need extensive experience in creative leadership, strategic planning, and brand development, often supported by a degree in marketing, communications, or a related field. Expertise with creative software (such as Adobe Creative Suite), project management platforms, and data analytics tools is typically required. Exceptional communication, visionary thinking, and team leadership are critical soft skills for inspiring teams and driving innovative campaigns. These skills ensure the effective translation of business goals into compelling creative strategies that deliver measurable results.

What are some common challenges faced by a senior director creative strategy when leading cross-functional teams?

A Senior Director of Creative Strategy often navigates challenges such as aligning diverse teams with different priorities, managing tight deadlines across multiple projects, and ensuring the creative vision remains consistent with business objectives. Balancing stakeholder expectations while fostering innovation can be demanding, particularly when coordinating between marketing, product, and executive teams. Effective communication, adaptability, and leadership are essential for overcoming these obstacles and driving successful creative campaigns.

What is the difference between Senior Director Creative Strategy vs Creative Director?

AspectSenior Director Creative StrategyCreative Director
Primary FocusDeveloping overarching creative strategies and aligning brand visionLeading the creative team to produce visual and conceptual content
ResponsibilitiesStrategic planning, market research, cross-department collaborationConcept development, design oversight, project execution
CredentialsBachelor's or master's in marketing, advertising, or related fields; experience in strategic rolesBachelor's in design, advertising, or related fields; strong portfolio
Work EnvironmentCorporate offices, agency settings, client-facing rolesDesign studios, advertising agencies, in-house creative teams

The Senior Director Creative Strategy focuses on high-level strategic planning and brand positioning, while the Creative Director emphasizes leading the creative team to produce visual content. Both roles require strong industry experience, but their core responsibilities differ in scope and focus.

What does a senior director of creative strategy do?

A senior director of creative strategy leads the development and execution of creative concepts that align with brand goals and marketing objectives. They oversee creative teams, collaborate with marketing and product departments, and ensure campaigns are innovative and effective, often using data and consumer insights to guide decisions.

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Senior Director Creative Strategy jobs near you

Sr. Director, Creative Strategy & Services - Atlanta, GA

Cortland

Atlanta, GA • On-site

Full-time

Re-posted 26 days ago

Cortland rating

8.4

Company rating: 8.4 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

40th of 204 rated real estate companies

Job description

Role Overview

As the Sr. Director of Creative Strategy & Services, you will lead and evolve Cortland's brand expression across all touchpoints-shaping how residents and prospects experience our brand at every stage of their journey. This role blends creative vision, brand strategy, and operational excellence to deliver high-impact, scalable creative solutions that align with business priorities. Reporting to the CMO, you will own the brand creative strategy, direction and the in-house creative team - ensuring all expressions of Cortland are cohesive, emotionally resonant, and differentiated in the market.  

Set Enterprise Brand Creative Strategy

  • Define and execute a cohesive, enterprise-wide creative and brand strategy aligned with growth objectives
  • Establish and evolve brand identity and visual systems across markets
  • Translate business priorities into compelling creative solutions that drive demand
  • Develop scalable brand standards and toolkits to ensure consistency

Lead Creative Execution

  • Own creative direction across digital, social, print, video, and experiential channels
  • Drive integrated storytelling across owned and paid media
  • Guide content creation from concept through delivery with high standards
  • Ensure strong and differentiated brand expression
  • Direct the creative strategy across all owned and paid media as well as internal and external presentations.  

Advance Technology, Analytics & Innovation

  • Optimize creative operations, workflows, and production processes
  • Lead the creative strategy and integration of AI and emerging tools to scale content and personalization
  • Leverage performance data to refine creative effectiveness
  • Partner with technology teams to align platforms and tools
  • Foster innovation and leverage trends in creative technology, consumer experience design, and digital storytelling

Partner Across the Enterprise

  • Collaborate with Community Marketing, Marketing Technology, Communications, Brand Strategy & Experience, HR, Investments and Operations leaders
  • Partner with performance marketing to align brand and demand efforts
  • Serve as a strategic advisor translating insights into creative direction

Deliver Experiential, Video & Content Excellence

  • Oversee video production from concept through post-production
  • Lead experiential and event creative for cohesive brand experiences
  • Guide storytelling across formats to maximize engagement

Build & Lead High-Performing Teams

  • Build and develop a high-performing in-house creative team
  • Establish performance standards and operating rhythms
  • Foster a culture of creativity, accountability, and innovation
  • Manage agencies and external partners

Qualifications

  • Bachelor's degree in Design, Marketing, Advertising, or related field
  • 10+ years of creative, design or brand leadership experience
  • Experience in consumer-facing industries (hospitality, retail, lifestyle preferred)
  • Proven ability to build and scale creative teams
  • Strong portfolio demonstrating brand systems and campaigns
  • Experience with AI and emerging creative technologies
  • Strong storytelling and communication skills
  • Ability to influence senior stakeholders in a fast-paced environment

What Cortland employees say

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