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$59.5K

$147.1K

$199.5K

How much do senior director business intelligence jobs pay per year?

As of Aug 8, 2026, the average yearly pay for senior director business intelligence in the United States is $147,146.00, according to ZipRecruiter salary data. Most workers in this role earn between $140,500.00 and $157,000.00 per year, depending on experience, location, and employer.

How does a senior director of business intelligence typically collaborate with other departments to drive data-driven decision making?

A Senior Director of Business Intelligence works closely with leaders across departments—such as marketing, finance, operations, and product development—to understand their data needs and strategic objectives. They facilitate interdepartmental meetings to align on key business questions and ensure analytics solutions are tailored to specific goals. By fostering a culture of data-driven decision making, they help teams interpret complex data, identify actionable insights, and measure the impact of initiatives. Effective communication and cross-functional collaboration are essential to ensuring the organization's data assets are leveraged to their fullest potential.

What are the key skills and qualifications needed to thrive as a senior director of business intelligence?

To thrive as a Senior Director of Business Intelligence, you need advanced analytical expertise, strong leadership abilities, and a background in business, statistics, or computer science, often supported by an MBA or relevant master's degree. Mastery of BI tools such as Tableau, Power BI, SQL, and familiarity with data warehousing and ETL processes are typically required. Exceptional strategic thinking, communication, and cross-functional collaboration skills distinguish top performers in this role. These competencies are crucial for translating complex data into actionable insights that drive organizational strategy and competitive advantage.

What does a senior director of business intelligence do?

A Senior Director of Business Intelligence leads the strategy, development, and implementation of business intelligence solutions within an organization. They oversee data analysis, reporting, and visualization efforts to support decision-making and drive business growth. This role involves managing BI teams, collaborating with other departments, and ensuring data integrity and security. They also evaluate new technologies and methodologies to improve data processes and align BI initiatives with business goals.

What is the difference between Senior Director Business Intelligence vs Data Analytics Manager?

AspectSenior Director Business IntelligenceData Analytics Manager
CredentialsBachelor's/Master's in Business, Data Science, or related fields; often requires leadership experienceBachelor's or Master's in Data Science, Statistics, or related fields; focus on technical expertise
Work EnvironmentStrategic leadership in corporate settings, overseeing BI teams and initiativesHands-on data analysis, managing analytics projects and teams
Industry UsageCommon in large enterprises across finance, healthcare, retailFound in organizations requiring detailed data analysis and reporting

The Senior Director Business Intelligence typically holds a strategic leadership role, focusing on guiding BI initiatives and managing teams, while the Data Analytics Manager is more hands-on, concentrating on analyzing data and delivering insights. Both roles require strong analytical skills, but the Senior Director is more involved in high-level planning and decision-making.

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Senior Director Business Intelligence jobs near you
Infographic showing various Senior Director Business Intelligence job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $147,146 per year, or $70.7 per hour.

Director, Business Intelligence

Viral Nation Inc.

Chicago, IL • On-site

Full-time

Re-posted 21 days ago

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Director, Business Intelligence will lead enterprise-wide analytics strategy and will be responsible for building and leading a high-performing team of analysts delivering actionable insights across sales forecasting, retail performance, campaign measurement, and influencer/paid/social strategy optimization.

This leader will serve as a strategic thought partner to Sales, Marketing, Brand, eCommerce, Finance, and Executive Leadership, translating data into commercial growth opportunities, driving ROI, and embedding analytics into core business decision-making. The role combines strategic vision, technical depth, cross-functional leadership, and team development.

Responsibilities:

  • Act as a senior analytics partner to client account, strategy, and service teams by translating client objectives into scalable, best-in-class measurement frameworks that support social-first marketing performance.
  • Serve as the senior analytics advisor to executive leadership, shaping marketing, retail, and social investment decisions through data-driven insights.
  • Elevate analytics from reporting to strategic advantage by synthesizing data into clear narratives that inform brand positioning, channel strategy, and enterprise decision-making.
  • Own end-to-end measurement strategy across paid media, influencer, social, and retail media, ensuring clear linkage between investment and revenue outcomes.
  • Forecast and quantify incremental revenue and retail lift across eCommerce and offline retail partners by developing predictive models that connect media spend, influencer engagement, and social performance to sales velocity and conversion.
  • Design and operationalize robust ROI frameworks, including brand lift studies, sales lift studies, incrementality testing, multi-touch attribution, and marketing mix modeling, translating insights into optimized channel mix and budget allocation.
  • Build scalable measurement systems to evaluate influencer effectiveness, content performance, audience growth, and conversion impact, informing creative strategy and platform optimization.
  • Identify emerging consumer and digital engagement trends to inform brand strategy, innovation, and go-to-market planning.
  • Build, lead, and mentor a high-performing analytics team, fostering a culture of analytical rigor, commercial acumen, and executive-ready storytelling.
  • Design and oversee scalable data collection and reporting infrastructure, including structured databases, automated reporting workflows, dashboards, and standardized presentations.

Qualifications:

  • Extensive experience in marketing, media, or agency environments, with demonstrated ability to apply analytics and research to drive client strategy and business outcomes.
  • Bachelor's or Master's degree in a relevant field (Social Sciences, Statistics, Data Science, Business Analytics, or related discipline), or equivalent practical experience.
  • 12+ years of progressive experience in research, analytics, and measurement, with a proven track record of leading complex, high-impact initiatives.
  • Advanced expertise in primary and secondary research methodologies, including brand tracking, brand and communications strategy, brand lift studies, regression analysis, Market Mix Modeling, social listening, and digital and site analytics.
  • Deep technical proficiency in analytics and BI technologies, including Python and SQL for analysis and data modeling, Google Cloud Platform, BigQuery, and Snowflake for data infrastructure, and BI tools such as Sigma or comparable platforms for scalable reporting and dashboarding.
  • Demonstrated ability to architect and optimize analytics workflows, data pipelines, and reporting systems that support automation, scalability, and self-serve insights.
  • Strong executive-level communication and collaboration skills, with the ability to translate complex analytical findings into clear, actionable recommendations for both technical and non-technical stakeholders.
  • Proven ability to influence cross-functional teams and senior client stakeholders, providing strategic guidance grounded in data, research rigor, and business context.
Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.