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Senior Digital Operations Manager Jobs in Texas (NOW HIRING)

Canoo

Senior Digital Designer

Justin, TX · On-site

... to-day operations. Job Purpose As a Senior Digital Designer, you must have deep knowledge and ... passion for CAD, Class-A, and 3D modeling with the ability to create industrial-design grade 3D CAD ...

Michaels Stores

Sr Digital Merchandiser

Irving, TX · On-site

Your expertise will be critical in analyzing site metrics, executing promotions, managing vendor ... Senior Digital Merchandisers own at least one high-level process or project requiring cross ...

7-Eleven

Senior Digital Product Manager

Irving, TX · On-site

$121K - $160K/yr

Overview: The Senior Product Manager is responsible for elevating and modernizing 7-Eleven ... Partners with engineering, UX, QA, finance, operations, risk, and third-party partners to deliver ...

7-Eleven

Senior Digital Product Manager

Irving, TX · On-site

$121K - $160K/yr

As a Senior Product Manager, you'll develop new experiences that will not only transform the business but will shape our digital future. This role will lead growth-oriented product initiatives across ...

7-ELEVEN

Senior Digital Product Manager

Irving, TX

$121K - $160K/yr

Overview: The Senior Product Manager is responsible for elevating and modernizing 7-Eleven ... Partners with engineering, UX, QA, finance, operations, risk, and third-party partners to deliver ...

Expedia

Senior Manager, Technical Operations

Austin, TX

$112K - $155K/yr

We are looking for a Senior Manager, Technical Product Operations to help scale Digital Operations by bringing stronger technical program leadership, operating rigor, and cross-functional execution ...

7-ELEVEN

Senior Digital Product Manager

Irving, TX · On-site

$121K - $160K/yr

As a Senior Product Manager, you'll develop new experiences that will not only transform the business but will shape our digital future. This role will lead growth-oriented product initiatives across ...

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Senior Digital Operations Manager information

What is the difference between Senior Digital Operations Manager vs Digital Marketing Manager?

AspectSenior Digital Operations ManagerDigital Marketing Manager
Required CredentialsBachelor's degree, experience in digital operations, certifications like PMP or Six SigmaBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees digital processes, manages teams, collaborates with IT and operationsDevelops marketing strategies, manages campaigns, analyzes market trends
Employer & Industry UsageTech companies, e-commerce, digital service providersAdvertising agencies, brands, media companies

The Senior Digital Operations Manager focuses on optimizing digital processes and managing operational teams, while the Digital Marketing Manager concentrates on creating and executing marketing campaigns. Both roles require digital expertise but differ in their primary focus and daily responsibilities.

What does a senior digital operations manager do?

A Senior Digital Operations Manager oversees and optimizes the digital processes and systems within an organization. They are responsible for managing teams, streamlining workflows, and ensuring the effective delivery of digital products and services. Their role often includes analyzing performance data, implementing technology solutions, and collaborating with other departments to drive digital transformation. Additionally, they play a key part in setting digital strategy and ensuring operational efficiency in all digital initiatives.

What are the key skills and qualifications needed to thrive as a senior digital operations manager?

To thrive as a Senior Digital Operations Manager, you need expertise in digital strategy, project management, data analytics, and a background in business or IT, often supported by a relevant degree and experience in digital environments. Familiarity with platforms like Google Analytics, CRM systems, digital marketing tools, and certifications such as PMP or Agile are highly beneficial. Strong leadership, problem-solving abilities, and effective communication distinguish top performers in this role. These skills and qualities are essential for optimizing digital workflows, driving business growth, and leading cross-functional teams in a rapidly evolving digital landscape.

What are some common challenges faced by senior digital operations managers when implementing new digital processes across teams?

Senior Digital Operations Managers often encounter challenges such as aligning multiple departments with new digital workflows, managing resistance to change, and ensuring data consistency across various platforms. Successfully addressing these challenges requires strong cross-functional communication, robust change management strategies, and continuous training for team members. It's also crucial to monitor key performance indicators and adapt processes based on feedback to drive adoption and maintain operational efficiency.
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Senior Digital Operations Manager jobs near you

Senior Digital Marketing Manager

Bahama Bucks Franchise Corp

Lubbock, TX • On-site

$75K - $86K/yr

Full-time

Posted 25 days ago

Bahama Buck's rating

5.7

Company rating: 5.7 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

26th of 46 rated dessert shops

Job description

Description:

ABOUT BAHAMA BUCK’S 

At Bahama Buck's, our mission is to provide the Ultimate Tropical Dessert Experience.  Our marketing department shapes this mission by creating brand awareness, inviting new guests into our shops, and ensuring that our flavorful, friendly, and fun approach is top of mind for our guests and the communities we serve.   


POSITION SUMMARY 

The Senior Digital Marketing Manager is responsible for leading Bahama Buck’s digital marketing strategy, planning, and execution to drive guest acquisition, engagement, retention, and sales growth. This role serves as the strategic leader for digital marketing, ensuring consistency across all digital channels and developing integrated, full-funnel marketing plans that support business objectives. This position provides leadership to digital marketing team members and agency partners while establishing a cohesive digital ecosystem that delivers a seamless guest experience from awareness through loyalty and retention. The ideal candidate is a strategic, data-driven marketer with expertise in digital channels, customer journey planning, and team leadership. 

Requirements:

RESPONSIBILITIES 

  • Digital Strategy & Planning: Own the development and execution of the digital marketing strategy, including long-term roadmaps aligned with company objectives and evaluation of emerging trends and technologies. 
  • Full-Funnel Leadership: Develop and oversee full-funnel digital marketing plans spanning awareness, consideration, conversion, loyalty, and retention, ensuring digital campaigns are strategically connected across all touchpoints. 
  • Digital Channel Leadership: Lead strategy and performance across key channels, including paid media, social media, email, loyalty/CRM, and mobile app marketing. 
  • Integration & Governance: Ensure consistency in messaging, audience targeting, and guest experience while establishing standards and best practices for cross-functional collaboration. 
  • Team Leadership: Lead, coach, and develop digital marketing team members, fostering a culture of accountability, innovation, and professional growth. 
  • Analytics & Optimization: Monitor performance across all digital channels, developing reporting frameworks, and using data insights to identify opportunities for growth. 
  • Agency Management: Manage relationships with digital agencies and technology partners to ensure they deliver against performance expectations and timelines. 


QUALIFICATIONS 

  • Experience: 7+ years of digital marketing experience with a history of increasing responsibility and 2+ years of people leadership experience. 
  • Strategic Expertise: Demonstrated success developing and executing multi-channel digital marketing strategies and integrated plans. 
  • Channel Knowledge: Experience managing digital media, CRM, email marketing, social media, paid digital advertising, SEO, and website initiatives.
  • Analytical Skills: Strong ability to build and analyze marketing performance metrics and KPIs to connect activity to business outcomes. 
  • Preferred Background: Franchise, restaurant, or consumer brand experience, particularly with loyalty and retention programs. 
  • Location: Ability to work onsite full-time at our corporate headquarters in Lubbock, Texas 



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