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HLK

Senior CX Strategist

Saint Louis, MO

Position Summary The Senior CX Strategist leads the strategic vision for how and why our campaigns ... Feed learnings back to Planning as input into research and planning opportunities to evolve our ...

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Senior Cx Researcher information

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$28.5K

$76.6K

$137.5K

How much do senior cx researcher jobs pay per year?

As of Jun 10, 2026, the average yearly pay for senior cx researcher in the United States is $76,607.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Cx Researcher vs Customer Experience Analyst?

AspectSenior Cx ResearcherCustomer Experience Analyst
CredentialsBachelor's or Master’s in UX, Psychology, or related fields; experience in research methodsBachelor's in Business, Marketing, or related fields; data analysis skills
Work EnvironmentConducts in-depth user research, usability testing, and qualitative studiesAnalyzes customer data, surveys, and feedback to improve experience
Industry UsageCommon in UX, product design, and user research teamsFound in marketing, customer service, and business analytics teams

The Senior Cx Researcher focuses on in-depth user research and usability testing to inform product design, while the Customer Experience Analyst primarily analyzes customer data and feedback to enhance overall customer satisfaction. Both roles require strong analytical skills but differ in their methods and focus areas.

What are Senior Cx Researchers?

Senior Customer Experience (Cx) Researchers are professionals who lead efforts to understand and improve the end-to-end experiences that customers have with a company's products or services. They use a variety of research methods—such as interviews, surveys, and data analysis—to gather insights about customer needs, pain points, and behaviors. Senior Cx Researchers play a strategic role by translating these insights into actionable recommendations for product, design, and business teams. Their work helps organizations create more satisfying and effective customer journeys, ultimately driving customer loyalty and business growth.

What does a CX researcher do?

A CX (Customer Experience) researcher studies and analyzes customer interactions, behaviors, and feedback to identify pain points and improve overall satisfaction. They use methods such as surveys, interviews, and data analysis tools to gather insights that inform product and service enhancements. Strong analytical skills and knowledge of research methodologies are essential for this role.

How does a Senior CX Researcher typically collaborate with cross-functional teams to drive customer-centric improvements?

As a Senior CX Researcher, you’ll frequently collaborate with product managers, designers, engineers, and marketing teams to ensure customer insights inform business decisions. You’ll lead research initiatives, present findings, and facilitate workshops to translate data into actionable strategies. This role requires strong communication skills and the ability to advocate for the customer’s perspective while balancing business objectives. Effective collaboration often means influencing stakeholders and integrating research outcomes throughout the product development lifecycle.

What are the key skills and qualifications needed to thrive as a Senior CX Researcher, and why are they important?

To thrive as a Senior CX Researcher, you need advanced expertise in qualitative and quantitative research methods, a background in user experience or social sciences, and typically a relevant bachelor's or master's degree. Familiarity with tools like UserTesting, Qualtrics, UsabilityHub, and analytics platforms such as Google Analytics is commonly required, along with experience in data visualization software. Exceptional communication, stakeholder management, and critical thinking skills set top performers apart in this role. These competencies are crucial for generating actionable insights that drive customer-centric strategies and improve business outcomes.
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What are the most commonly searched types of Cx Researcher jobs? The most popular types of Cx Researcher jobs are:
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Senior Cx Researcher jobs near you
Senior CX Strategist

Senior CX Strategist

HLK

Saint Louis, MO

Full-time

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

About HLK

We believe in the power of people to drive brands.

Together, we help shape a brand's identity and inspire its next move. We believe brands have the power to influence behavior, create meaningful connections, and drive change. That's why we build brands in constant motion: brands that connect, surprise, and inspire action.

At HLK, we believe meaningful customer experiences are built through a deep understanding of people, brands, and the moments that connect them. We combine strategic thinking, data-driven insights, and cross-channel activation to help clients better understand their audiences, identify opportunities for growth, and create experiences that inspire action. The strongest strategies connect brand objectives with customer needs, driving measurable outcomes across the entire customer journey.

Position Summary

The Senior CX Strategist leads the strategic vision for how and why our campaigns resonate with audiences, influencing agency-wide execution.

They own the development of integrated activation strategies across paid, earned, and owned channels to deliver ambitious objectives and KPIs. With a holistic view of campaign ecosystems, they orchestrate mechanisms and levers to maximize impact, while championing objectives-driven campaigns backed by robust measurement frameworks, predictive analytics, and reporting that drive consistent excellence and innovation.

Responsibilities

  • Work with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs and goals.
  • Mentor and guide junior CX Strategists and cross-functional teams, providing strategic oversight and fostering skill development to build agency-wide capabilities.
  • Lead the development of comprehensive activation plans mapping the full campaign journey, integrating paid, earned, and owned touchpoints within client budgets to secure executive buy-in and alignment.
  • Ensure activation plans are rigorous and actionable, serving as the definitive source for scoping, briefing, and resourcing across internal execution teams, while anticipating potential risks and opportunities.
  • Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs.
  • Proactively monitor market dynamics, performance indicators, and competitive landscapes to drive data-informed decisions on budget reallocation, strategic pivots, and optimization opportunities; lead implementation with SMEs and cross-agency partners.
  • Coordinate changes expeditiously with appropriate teams to keep work evolving and performing.
  • Work with data on performance trends and implications and provoke strategic questions for mining data, developing tests, and creating pro formas and campaign projections.
  • Responsible for campaign report development and client presentations of those reports.
  • Champion innovation by identifying emerging trends, technologies, and partnerships to evolve campaign strategies and enhance client ROI.
  • Feed learnings back to Planning as input into research and planning opportunities to evolve our positioning and brand direction.
  • Architect annual marketing plans for key clients, synthesizing established objectives and strategies with forward-looking insights to drive long-term growth and adaptability.
  • Partner strategically with Account Management to identify and pursue year-round opportunities from performance results or plan gaps, shaping enhancements that deliver superior customer outcomes and uncover new business avenues.
  • Decision-making responsibility for final plans and optimizations.

Qualifications

  • Minimum of 8 years of experience in senior strategic roles within agencies, leading initiatives across media, content, social, and digital strategy, with demonstrated impact on client P&L or business growth.
  • Deep expertise in the full marketing ecosystem, spanning paid media, public relations, content marketing, social media, UX, marketing automation, and emerging technologies like AI-driven personalization.
  • Proven mastery in translating and amplifying brand strategy across the entire customer journey, with experience optimizing omnichannel experiences for measurable uplift in engagement and conversion.
  • Extensive experience leading the amplification and extension of creative concepts into innovative, non-traditional touchpoints, including experiential activations, influencer ecosystems, and data-led personalization at scale.
  • Track record of mentoring teams, presenting at industry forums, or contributing to thought leadership that shapes agency or client strategies.

Benefits

At HLK, we invest in our people and provide benefits that support personal well-being, professional growth, and work-life flexibility.

  • Flexible work environment
  • Casual and creative atmosphere
  • Unlimited time off
  • Paid sabbatical
  • Parental leave
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan with company match

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