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Senior Content Manager Jobs in Silver Spring, MD

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Senior Content Manager information

See Silver Spring, MD salary details

$50.1K

$78.7K

$128.9K

How much do senior content manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for senior content manager in Silver Spring, MD is $78,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,315.00 and $92,041.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a senior content manager, and why are they important?

To thrive as a Senior Content Manager, you need expertise in content strategy, editorial oversight, and digital marketing, typically backed by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential to produce and measure effective content. Leadership, creativity, and strong communication skills help in managing teams, collaborating with stakeholders, and driving innovative campaigns. These skills ensure the successful development and execution of content that aligns with business goals and engages target audiences.

What is a senior content manager?

Senior Content Managers are professionals responsible for overseeing a company's content strategy, creation, and distribution across various platforms. They lead content teams, manage editorial calendars, and ensure content aligns with brand messaging and business goals. Their role often includes analyzing content performance, optimizing processes, and collaborating with marketing, design, and product teams. Senior Content Managers play a key role in shaping a brand's voice and driving engagement through high-quality, targeted content.

How does a senior content manager typically collaborate with other departments to ensure cohesive brand messaging?

A Senior Content Manager frequently works cross-functionally with marketing, design, product, and sales teams to maintain consistent brand messaging across all platforms. This involves regular strategy meetings, content planning sessions, and feedback loops to align content initiatives with overall business goals. By fostering open communication and leveraging input from various stakeholders, the Senior Content Manager ensures that all content supports unified brand objectives and resonates with target audiences.

What is the difference between Senior Content Manager vs Content Strategist?

AspectSenior Content ManagerContent Strategist
Required CredentialsBachelor's degree in Marketing, Communications, or related field; experience in content managementBachelor's degree in Marketing, Communications, or related field; strong analytical skills
Work EnvironmentOversees content teams, manages content production, and ensures brand consistencyDevelops content plans, analyzes audience data, and aligns content with business goals
Employer & Industry UsageUsed across marketing, media, and publishing companiesCommon in marketing agencies, corporate marketing departments, and media firms

The main difference is that a Senior Content Manager focuses on managing content teams and overseeing content creation, while a Content Strategist concentrates on planning, analyzing, and aligning content strategies with business objectives. Both roles require similar credentials but serve different functions within content development and planning.

What are popular job titles related to Senior Content Manager jobs in Silver Spring, MD? For Senior Content Manager jobs in Silver Spring, MD, the most frequently searched job titles are:
What job categories do people searching Senior Content Manager jobs in Silver Spring, MD look for? The top searched job categories for Senior Content Manager jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Senior Content Manager jobs? Cities near Silver Spring, MD with the most Senior Content Manager job openings:
Senior Content Manager jobs near you
Infographic showing various Senior Content Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $78,686 per year, or $37.8 per hour.

Senior Director, Web Content and Strategy

Veteran Jobs - 2023 Mar 01 - Veterans Resources

Washington, DC • On-site

Full-time

Posted 25 days ago

Job description

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: has Extraordinary People - ABA experts are the go to sources for bankers, policy makers and the media for credible information and insights for the banking industry. has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

Position Overview: The Senior Director of Web Content & Strategy provides strategic leadership for ABA's digital content ecosystem, advancing user-centered, data-driven content strategies that support business objectives, deepen member engagement, and enhance the digital experience across ABA's web properties. This role oversees content strategy and publishing for ABA.com, including content governance, standards, workflows, and archive/data retention, while ensuring the site evolves to meet the needs of ABA's audiences, customers, stakeholders, and partners.

The position plays a key leadership role in the transition to and optimization of ABA's enterprise content management system, helping establish scalable content and governance practices. It also champions ABA's web personalization strategy and identifies opportunities to leverage AI, analytics, and automation to improve content performance, findability, and operational efficiency.

In partnership with internal stakeholders, technical teams, consultants, and subject matter experts, the Senior Director, Web Content & Strategy provides strategic oversight of web production processes, including Adobe Workfront intake and workflow integration, ensuring digital content is accurate, accessible, brand-aligned, well-governed, and aligned with audience needs.

Key Responsibilities:

Digital Content Strategy and Audience Engagement

Develop and execute data-driven content strategies that support user needs, advance business objectives, and deepen member engagement across ABA's digital properties.

Maintain visibility into upcoming content cycles, marketing campaigns, member communications, and business-unit priorities to ensure the web team can proactively plan, sequence, and prepare content updates, personalization opportunities, and production support.

Champion ABA's evolving web personalization strategy by partnering with marketing, technology, UX, and business stakeholders to leverage CMS capabilities, audience segmentation, behavioral data, and campaign priorities to deliver more relevant digital experiences.

Identify and integrate appropriate AI and machine learning tools into the content lifecycle, including content optimization, metadata and tagging support, semantic search improvement, content performance analysis, and scalable recommendations for future enhancements.

Translate web analytics, search data, content performance metrics, and user behavior insights into actionable recommendations that identify content gaps, intent-based keyword opportunities, personalization opportunities, and conversion optimization strategies.

Platform, Workflow and Governance Leadership

Provide strategic oversight of CMS and web production tickets, ensuring requests are prioritized, tracked, and completed in alignment with business needs and governance standards.

Play a lead strategic role in ABA's transition to and optimization of a new enterprise content management system, helping define how components, templates, workflows, taxonomy, and digital asset management capabilities are used to scale high-quality content production.

Serve as the web team's strategic lead for the organization-wide Workfront integration initiative, partnering with internal stakeholders and an outside consultant to integrate web content workflows, intake processes, approvals, campaign planning, and reporting into a more standardized, scalable operating model.

Provide strategic oversight of the team's Adobe Workfront intake process for new web projects, ensuring requirements gathering, scope definition, level-of-effort assessment, and prioritization practices support efficient web production and effective use of resources.

Guide the optimization of Adobe Workfront request queues, intake forms, and submission workflows in partnership with direct reports, internal stakeholders, and implementation partners to ensure web projects enter production with complete, actionable, and appropriately prioritized information.

Establish, evolve, and enforce a modern digital governance framework, including editorial standards, cross-department workflows, taxonomy, accessibility and brand requirements, and end-to-end content lifecycle policies for retention, archiving, sunsetting, and ongoing maintenance.

Content Operations and Team Leadership

Partner with UX designers, developers, and internal stakeholders to continuously refine site architecture, taxonomy, navigation, and content models so information is intuitive, discoverable, scannable, and optimized for digital consumption.

Oversee a structured system of automated and manual content audits to reduce redundant, outdated, or low-value content; retire content that no longer serves user or business needs; optimize underperforming content; and ensure adherence to accessibility, governance, and brand standards.

Collaborate closely with internal communications, marketing, business units, and subject matter experts to ensure digital content is accurate, cohesive, high-quality, brand-aligned, and optimized for audience needs and business priorities.

Carry out complex, high-priority content requests when needed, including structuring, editing, optimizing, and publishing content that requires advanced CMS knowledge, stakeholder coordination, judgment, and adherence to governance standards.

Manage, mentor, and develop a team of Web Content specialists, overseeing day-to-day web operations, administrative workflows, and content publishing support.

Oversee the team's handling of inbound webmaster and web support communications, ensuring user issues are triaged, resolved, documented, or escalated appropriately in alignment with service standards and internal workflows.

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