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Sem Specialist Jobs (NOW HIRING)

$70 - $110/hr

Join Hire Ecom - SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth! Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high ...

SEM Specialist II

Mansfield, TX · On-site

$50 - $70/hr

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and ...

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

SEM Specialist

Miami, FL · On-site +1

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for ...

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

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Sem Specialist information

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$25.5K

$71.1K

$105K

How much do sem specialist jobs pay per year?

As of Sep 5, 2026, the average yearly pay for sem specialist in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What is an SEM specialist?

SEM Specialists, or Search Engine Marketing Specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase a company's visibility in search engine results through pay-per-click (PPC) campaigns, keyword research, ad copywriting, and performance analysis. SEM Specialists work closely with marketing teams to develop strategies that attract the right audience and maximize return on investment from search ads. They use data-driven insights to continuously refine and improve ad campaigns for better results.

How does an SEM specialist typically collaborate with other marketing teams to optimize campaign performance?

As an SEM Specialist, you’ll regularly work alongside content creators, SEO experts, and analytics teams to ensure paid search campaigns are aligned with broader marketing goals. Collaboration often involves sharing keyword insights, coordinating landing page updates, and analyzing multi-channel performance data to refine targeting strategies. Clear communication and cross-functional meetings are common, especially when launching new campaigns or testing new ad creatives. This collaborative structure helps drive cohesive messaging and maximizes overall ROI for the organization.

What are the key skills and qualifications needed to thrive as an SEM specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in paid search advertising, keyword research, campaign management, and a solid understanding of digital marketing principles, often supported by a relevant degree or certifications like Google Ads. Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and bid management platforms is crucial for effective campaign execution and optimization. Strong analytical skills, attention to detail, and the ability to communicate insights clearly set top performers apart in this role. These competencies are essential for driving measurable results, maximizing ROI, and keeping pace with the dynamic landscape of search engine marketing.

What is the difference between Sem Specialist vs PPC Specialist?

AspectSem SpecialistPPC Specialist
CertificationsGoogle Ads Certification, Bing Ads CertificationGoogle Ads Certification, Bing Ads Certification
Work EnvironmentDigital marketing agencies, in-house marketing teamsDigital marketing agencies, in-house marketing teams
Industry UsageCommonly used in marketing and advertising sectorsCommonly used in marketing and advertising sectors
Primary FocusManaging paid search campaigns to increase visibilityManaging paid search campaigns to increase visibility

Both Sem Specialists and PPC Specialists focus on managing paid search campaigns using platforms like Google Ads. While their roles often overlap, Sem Specialists may have a broader scope including SEO and SEM strategies, whereas PPC Specialists primarily focus on pay-per-click advertising campaigns. Both roles require similar certifications and are used interchangeably in many organizations, but Sem Specialist often encompasses a wider range of search engine marketing activities.

How to become a search engine marketing specialist?

A search engine marketing (SEM) specialist typically gains skills through a combination of digital marketing education, certifications such as Google Ads certification, and hands-on experience managing paid search campaigns. Proficiency in tools like Google Ads and analytics platforms, along with understanding of keyword research, ad copywriting, and bid management, is essential for success in this role.
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What cities are hiring for Sem Specialist jobs?

Cities with the most Sem Specialist job openings:

What are the most commonly searched types of Sem Specialist jobs?

The most popular types of Sem Specialist jobs are:

Who are the top companies hiring for Sem Specialist jobs?

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What states have the most Sem Specialist jobs?

States with the most job openings for Sem Specialist jobs include:

Infographic showing various Sem Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

SEO & SEM Specialist (E-commerce)

Hireecom

On-site

$70 - $110/hr

Other

Posted 4 days ago


Key responsibilities

  • Develop and execute SEO strategies to improve organic rankings for eCommerce stores.

  • Plan, execute, and optimize paid search campaigns including Google Ads, Bing Ads, and shopping campaigns.

  • Analyze performance metrics and optimize campaigns and website elements to maximize ROI and conversions.


Job description

Join Hire Ecom – SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth!

Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high-ranking organic strategies and profitable paid search campaigns? Do you thrive on analyzing data, optimizing website performance, and improving Google Ads & SEO rankings to maximize ROI?

At Hire Ecom, we specialize in Talent, Tech, and Tactics to help eCommerce businesses grow. We’re looking for a results-driven SEO & SEM Specialist to lead data-backed strategies that increase visibility, traffic, and conversions.

Role: SEO & SEM Specialist (E-commerce)

Location: USA (Remote & Hybrid Available)
Job Type: Full-time

Key Responsibilities:SEO Optimization:
  • Develop and execute SEO strategies to improve organic rankings for Shopify, WooCommerce, and Amazon stores.
  • Conduct keyword research, competitor analysis, and on-page optimization for product pages, blogs, and category pages.
  • Optimize meta tags, schema markup, site speed, and technical SEO elements to enhance search visibility.
  • Implement content marketing strategies to drive backlinks and authority-building efforts.
  • Monitor Google Search Console & Ahrefs for indexing, ranking improvements, and penalty prevention.
  • Conduct A/B testing on meta descriptions, headlines, and internal linking for better engagement and CTR.
SEM & Paid Search Campaigns:
  • Plan, execute, and optimize Google Ads, Bing Ads, and shopping campaigns to maximize ROI & conversions.
  • Manage Google Shopping Ads, Display Ads, and Retargeting Campaigns to enhance visibility and revenue.
  • Analyze ad performance metrics, keyword bidding strategies, and landing page conversion rates.
  • Optimize Google Ads Quality Score and implement A/B testing on ad copy & extensions.
  • Use Google Analytics, Google Tag Manager, and AI-driven insights to improve paid campaign performance.
What We’re Looking For:

3+ years of experience in SEO & SEM for eCommerce brands with a proven track record.
Strong expertise in Google Ads, Google Shopping, and Amazon PPC campaigns.
Hands-on experience in technical SEO, link-building strategies, and structured data optimization.
Knowledge of Shopify SEO, WooCommerce SEO, and eCommerce conversion optimization techniques.
Proficiency in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and SurferSEO.
Experience in Google Tag Manager, Google Analytics, and data-driven reporting.
Strong understanding of content marketing, keyword intent, and buyer psychology.
Ability to improve ROAS, CTR, and conversion rates through search engine marketing strategies.
A proactive mindset with a passion for testing, optimizing, and scaling campaigns.

Why Join Hire Ecom?

At Hire Ecom, we’re at the forefront of eCommerce digital marketing, offering exciting opportunities for SEO & SEM professionals to scale brands and make an impact.

Work with leading DTC brands, eCommerce stores, and global online businesses.
Get access to premium SEO & SEM tools to execute high-performing strategies.
Enjoy remote work flexibility with a performance-based incentive structure.
Be part of a highly skilled marketing team and collaborate with designers, developers, and strategists.
Stay ahead with ongoing training, AI-powered analytics, and emerging SEO trends.
Take your career to the next level with growth opportunities and industry-leading mentorship.

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