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Sem Specialist Jobs (NOW HIRING)

WMX

SEM Specialist

Miami, FL · On-site

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

WMX

SEM Specialist

Miami, FL · On-site

Salary: SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If ...

WMX

SEM Specialist

Miami, FL · On-site +1

SEM Specialist What's The Deal? A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new SEM Specialist. If you're ...

Mouser

SEM Specialist II

Mansfield, TX · On-site

Ability to set and track goals. SEM Specialist I * Bachelor's Degree in a related discipline or work experience. SEM Specialist II * Establish, maintain, and continuously build on Mouser and e ...

Plastic Surgery Studios

Be Seen First

SEO/SEM Specialist

Rancho Cucamonga, CA · On-site

$50K - $65K/yr

As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our ...

Cspire_telapex

Senior SEM Specialist

Mobile, AL · On-site

$77K - $95K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

Cspire_telapex

Senior SEM Specialist

Ridgeland, MS

$65K - $80K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

C Spire

Senior SEM Specialist

Nashville, TN · On-site

$75K - $93K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

C Spire

Senior SEM Specialist

Ridgeland, MS · On-site

$65K - $80K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

Cspire_telapex

Senior SEM Specialist

Birmingham, AL

$73K - $90K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

C Spire

Senior SEM Specialist

Ridgeland, MS

$65K - $80K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

Cspire_telapex

Senior SEM Specialist

Knoxville, TN · On-site

$74K - $92K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

C Spire

Senior SEM Specialist

Mobile, AL · On-site

$77K - $95K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

Cspire_telapex

Senior SEM Specialist

Chattanooga, TN

$71K - $87K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

C Spire

Senior SEM Specialist

Montgomery, AL · On-site

$77K - $95K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

Cspire_telapex

Senior SEM Specialist

Nashville, TN

$75K - $93K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of C Spire's search engine marketing programs across Google Ads and Microsoft Advertising. You will ...

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All JobsSem Specialist Jobs

Sem Specialist information

See salary details

$25.5K

$71.1K

$105K

How much do sem specialist jobs pay per year?

As of Jul 30, 2026, the average yearly pay for sem specialist in the United States is $71,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,000.00 per year, depending on experience, location, and employer.

What does an SEM specialist do?

An SEM specialist manages paid search advertising campaigns, primarily on platforms like Google Ads and Bing Ads. They conduct keyword research, create ad copy, optimize campaigns for performance, and analyze data to improve return on investment. Proficiency in analytics tools and understanding of bidding strategies are essential for this role.

What are the key skills and qualifications needed to thrive as an SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in paid search advertising, keyword research, campaign management, and a solid understanding of digital marketing principles, often supported by a relevant degree or certifications like Google Ads. Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and bid management platforms is crucial for effective campaign execution and optimization. Strong analytical skills, attention to detail, and the ability to communicate insights clearly set top performers apart in this role. These competencies are essential for driving measurable results, maximizing ROI, and keeping pace with the dynamic landscape of search engine marketing.

What are SEM Specialists?

SEM Specialists, or Search Engine Marketing Specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase a company's visibility in search engine results through pay-per-click (PPC) campaigns, keyword research, ad copywriting, and performance analysis. SEM Specialists work closely with marketing teams to develop strategies that attract the right audience and maximize return on investment from search ads. They use data-driven insights to continuously refine and improve ad campaigns for better results.

What is the difference between Sem Specialist vs PPC Specialist?

AspectSem SpecialistPPC Specialist
CertificationsGoogle Ads Certification, Bing Ads CertificationGoogle Ads Certification, Bing Ads Certification
Work EnvironmentDigital marketing agencies, in-house marketing teamsDigital marketing agencies, in-house marketing teams
Industry UsageCommonly used in marketing and advertising sectorsCommonly used in marketing and advertising sectors
Primary FocusManaging paid search campaigns to increase visibilityManaging paid search campaigns to increase visibility

Both Sem Specialists and PPC Specialists focus on managing paid search campaigns using platforms like Google Ads. While their roles often overlap, Sem Specialists may have a broader scope including SEO and SEM strategies, whereas PPC Specialists primarily focus on pay-per-click advertising campaigns. Both roles require similar certifications and are used interchangeably in many organizations, but Sem Specialist often encompasses a wider range of search engine marketing activities.

How does an SEM Specialist typically collaborate with other marketing teams to optimize campaign performance?

As an SEM Specialist, you’ll regularly work alongside content creators, SEO experts, and analytics teams to ensure paid search campaigns are aligned with broader marketing goals. Collaboration often involves sharing keyword insights, coordinating landing page updates, and analyzing multi-channel performance data to refine targeting strategies. Clear communication and cross-functional meetings are common, especially when launching new campaigns or testing new ad creatives. This collaborative structure helps drive cohesive messaging and maximizes overall ROI for the organization.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, or digital marketing managers can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis, and leadership responsibilities. These positions often require strong strategic planning, industry knowledge, and proficiency with media buying tools and analytics platforms.

Is SEO a high-paying skill?

SEO is considered a valuable skill for digital marketing specialists, including SEM specialists, and can lead to high-paying roles depending on experience, certifications, and the complexity of campaigns managed. Advanced SEO skills combined with data analysis and familiarity with tools like Google Analytics can increase earning potential in this field.

How to become a SEM specialist?

To become a SEM specialist, gain knowledge of digital marketing and advertising platforms like Google Ads and Bing Ads. Develop skills in keyword research, campaign management, and data analysis, often supported by certifications such as Google Ads Certification. Practical experience through internships or managing campaigns helps build expertise in this role.
More about Sem Specialist jobs
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Sem Specialist jobs near you
Infographic showing various Sem Specialist job openings in the United States as of July 2026, with employment types broken down into 9% Locum Tenens, 26% As Needed, 62% Full Time, 2% Part Time, and 1% Contract. Highlights an 87% Physical, 5% Hybrid, and 8% Remote job distribution, with an average salary of $71,058 per year, or $34.2 per hour.

Search Engine Marketing Specialist

PostcardMania

Clearwater, FL

$18 - $19/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

Launch Your Marketing Career as a Search Engine Marketing Specialist (Entry Level)


Join one of the most exciting marketing companies in the country, helping small businesses thrive! At PostcardMania, we combine the power of direct mail with digital marketing to drive real results. As an SEM Specialist, you’ll be the main point of contact our clients have for their online ad campaigns. This role is perfect for someone who’s passionate about marketing, thrives in a team environment, and is eager to grow. You’ll work hands-on with Google and Facebook platforms, collaborating with internal teams and clients to deliver performance-driven campaigns.

Specific Duties Include:

  • Obtain all required information and access to launch ad campaigns
  • Coordinating with the customer's website contact to install tracking codes
  • Work with our designer to produce eye-catching banner ads
  • Troubleshooting campaigns as needed

The goal of this role is to implement high-quality SEM campaigns that generate more leads for customers, ensuring their satisfaction and long-term loyalty.

Compensation

· Starting pay is $18 per hour

Schedule

  • This a full-time office position, Monday - Friday from 9-6pm



Requirements
· Proficient in Word, Excel, Outlook, etc.
· Customer-focused with a passion for helping others
· Basic understanding of Google and Facebook marketing, and Pay-Per-Click
· Some HTML knowledge preferred
· Strong organizational and time management skills, with the ability to adapt as needed
· Professional and friendly communication (phone and email)
· Capable of managing projects from start to finish
· Ability to handle high-volume periods while staying organized
· Strong leadership and ability to manage tasks effectively


Benefits
• Medical, dental, vision
• 401K
• Short- & long-term disability
• Paid vacation (increases with longevity)
• 6 paid holidays
• In-house café, yoga, and fitness classes
• Fun, driven, family-like environment that rewards results