Job Title: Digital Advertising Specialist (Google & Meta Ads)
Location: Onsite - San Jose, CA
Type:ย Full-time/Contract
Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications
About the RoleWe are seeking an experiencedย Google and Meta Ads Specialistย to lead and optimize Think Academy's digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K-12 education sector.
Key Responsibilities
1. Campaign Strategy & Structure
- Design, launch, and scale paid campaigns onย Google Adsย andย Meta Adsย to driveย qualified leadsย for Think Academy's trial and long-term math programs.
- Build a performance framework focused on measurable outcomes -ย weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).
2. Landing Page & Creative Optimization
- Collaborate with the content, SEO, and design teams to improveย landing page conversion rates (CVR).
- Conductย A/B testingย on ad creatives, headlines, and formats to identify high-performing assets.ย
- Analyze performance across audiences and platforms to continuously improve engagement and ROI.ย
3. Performance Monitoring & Cost Adjustment
- Evaluate whichย ad types and objectivesย (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy's business goals.ย
- Continuously monitorย CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency.ย
- Generate performance reports with actionable insights and data-driven recommendations.ย
- Meta Ads Execution & Trend Integration
- Identify trending topics, seasonal demand, and parent-driven interests to produceย high-impact Meta campaigns.ย
- Work with the creative team to deliverย timely, trend-aligned ad contentย (video, carousel, static).ย
Qualifications- 3+ years of hands-on experience managingย Google Ads (Search, Display, Performance Max)ย andย Meta Ads (Facebook/Instagram).
- Proven track record of improvingย conversion rates and lowering acquisition costsย through structured testing and optimization.
- Deep understanding ofย landing page dynamics, conversion tracking, and audience segmentation.
- Experience inย education, e-learning, or family-oriented industriesย preferred.ย
- Strong analytical skills and proficiency withย GA4, Google Tag Manager, and Meta Business Suite.
- Excellent written and verbal communication skills in English.
What We Offer
- Competitive compensation based on experience.ย
- Opportunity to shape advertising strategy for a fast-growing international EdTech brand.ย
- Collaborative team with a focus on creativity, experimentation, and measurable growth.
- PTO, Health, Vision, & Dental Insurance, 401(k)