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How much do search jobs pay per year?

As of Jul 29, 2026, the average yearly pay for search in Swanton, VT is $77,009.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,800.00 and $93,300.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are Search jobs?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.
More about Search jobs
What cities near Swanton, VT are hiring for Search jobs? Cities near Swanton, VT with the most Search job openings:
Search jobs near you
Infographic showing various Search job openings in Swanton, VT as of July 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 97% In-person, and 3% Remote job distribution, with an average salary of $77,009 per year, or $37 per hour.

Principal Product Manager, Paid Search and AI Search Advertising

Fluency

Burlington, VT • Remote

Full-time

Re-posted 19 days ago

Job description

Company Overview

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary

As the Principal Product Manager for Paid Search and AI Search Advertising, you are a deep domain specialist who owns the most mature, complex, and high-impact surface area of Fluency's platform. You will be the definitive internal expert on search-platform mechanics, likely having owned the product on the system side of a major search platform (such as Google Ads or Microsoft Advertising).

This role requires a blend of high-level product strategy, technical depth, and the disciplined management of a partner-driven roadmap. You will bridge the daily reality of technical API requirements with proactive investments in next-generation, AI-driven search environments. You will shape how Fluency's platform helps enterprise brands and agencies manage billions in ad spend across traditional search and emerging conversational AI interfaces.

Who You Will Work With

At Fluency, Product and Engineering operate in highly collaborative, lean pods to minimize bureaucracy and maximize shipping velocity. In this role, you will lead the Paid Search & Automation Pod, which is composed of:

  • You, acting as the Principal PM and strategic anchor for the surface area.
  • A team of 4–6 specialized Software Engineers (spanning backend architecture and API integration specialists) and a dedicated Engineering Lead.
  • Direct, recurring collaboration with a designated Product Designer (UX/UI) and a Product Marketing Manager to drive feature adoption.
Your Role
  • Drive the end-to-end vision, strategy, and roadmap execution for Fluency's Search and AI Search Advertising integrations, with Google Ads and Microsoft Advertising at the core.
  • Simultaneously manage reactive, deadline-driven integration maintenance dictated by partner API update and deprecation cycles, while proactively making the case for long-term internal investments that compound over multi-quarter horizons.
  • Deeply collaborate with your engineering pod to translate complex partner roadmaps into actionable internal plans, navigating architecture conversations at scale and championing invisible maintenance work that protects platform reliability.
  • Lead Fluency's execution against emerging AI-driven surfaces, including Performance Max, Demand Gen, ads in ChatGPT, Copilot, and AI Overviews, while designing test programs with strategic agency and enterprise brand customers.
  • Partner across Sales, Client Services, and Product Marketing on positioning, enablement, and customer-facing implications of roadmap decisions, leading through influence and clear, evidence-based product definitions.
  • Conduct deep-dive opportunity sizing and competitive research to anticipate how foundational shifts in the search ecosystem will impact our clients before they land.
  • Synthesize product requirements through the eyes of the operator using Fluency every day, the agency executive whose P&L depends on us, and the internal support teams enabling adoption.
What We Look For
  • 10+ Years of Product Management experience running complex software products through the full lifecycle, with at least 5+ years of deep technical domain expertise in Paid Search.
  • Direct experience as a Product Manager at Google Ads, Microsoft Advertising, a comparable search platform, or an ad tech product that integrates deeply with these ecosystems, giving you an inside understanding of search mechanics, API behavior under load, and deprecation cycles.
  • Strong technical depth and product judgment, with a clear understanding of the underlying systems, infrastructure, and technical nuances of how search platforms function at scale.
  • High comfort level with the deadline-driven rhythm of partner integrations and the ability to treat a major platform deprecation cycle as a logic puzzle rather than a crisis.
  • A proven track record of building deep cross-functional trust and leading through technical integrity, data, and clear communication rather than volume or title.
  • Expert familiarity with Agile methodologies and modern collaboration, design, and analytics tools like ClickUp, Figma, and Looker.

Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office.

At Fluency, we're proud to be an equal opportunity employer.
We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.