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SourcePro Search

Antitrust Attorney

Washington, DC · On-site

SourcePro Search is conducting a search for an Antitrust Attorney,needed for a prestigious global practice. The ideal candidate has: * 1-4 years of experience needed for prestigious global practice ...

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$33.8K

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How much do search jobs pay per year?

As of May 29, 2026, the average yearly pay for search in Reston, VA is $78,546.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $95,200.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What are Search jobs?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

More about Search jobs
What are the most commonly searched types of Search jobs in Reston, VA? The most popular types of Search jobs in Reston, VA are:
What are popular job titles related to Search jobs in Reston, VA? For Search jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Search jobs in Reston, VA look for? The top searched job categories for Search jobs in Reston, VA are:
What cities near Reston, VA are hiring for Search jobs? Cities near Reston, VA with the most Search job openings:
Search jobs near you
Infographic showing various Search job openings in Reston, VA as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $78,546 per year, or $37.8 per hour.
Director, SEM & Paid Marketing

Director, SEM & Paid Marketing

US News & World Report ,L.P.

Washington, DC

Full-time

Posted 18 days ago

Job description

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews.

We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your Role in Helping Us Shape the Future

U.S. News & World Report is seeking a hands-on, data-driven SEM & Paid Marketing leader to support our high-growth verticals, with a focus on Consumer Finance and Insurance. This role is responsible for the end-to-end strategy, execution, automation and optimization of our paid marketing engine, with a primary focus on Search Engine Marketing (SEM).

You will be tasked with driving high-intent audience growth and lead generation in our primary verticals, including mortgages, credit cards, banking, and auto/home/medicare insurance. This is a senior leadership position requiring a blend of technical platform expertise, hands-on experience with robust automation, analytical rigor, and proven ability to manage significant media budgets and meet targets.

The ideal candidate should have a strong understanding of digital marketing, marketing automation, lead capture, media analytics and optimization, the ability to lead cross-functional teams, and a deep knowledge of the latest digital media trends and best practices.

Are You Up to the Challenge?

  • Strategic Leadership: Quarterback ongoing optimization of our paid marketing efforts, including marketing automation and consumer experiences to drive best-in-class performance. Develop and execute an integrated paid media strategy that aligns with long-term business goals and aggressive growth targets.

  • Data-Driven Improvement. Working with functional teams, plan and execute data-driven automation to optimize and personalize our paid marketing efforts to increase direct purchases and more effective lead generation. Plan and execute data-driven optimization and growth in sell-through and monetization.

  • Cross-Functional Excellence. You will lead efforts across a cross-functional team encompassing SEM & Paid Marketing, Data Science, UX & CRO, Partner Management, Analytics and Operations. Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility and operations of the broader marketing team.

  • Vertical Strategy: Develop category-specific SEM growth plans for consumer financial products and insurance sectors, bringing competitive performance strategies and identifying ways for the company to leverage its brand strengths and differentiate.

  • Data & Attribution: Implement and manage advanced attribution models to understand the full-funnel impact of performance spend; collaborate with data science teams to refine LTV/CAC calculations. Partner with Data Science to refine attribution models, implement incrementality testing, and utilize deep-funnel data to inform bidding strategies.

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