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Search Jobs in Reston, VA (NOW HIRING)

AARP

Organic Media Manager

Washington, DC · On-site

$95K/yr

Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals. * Identifies and prioritizes SEO opportunities ...

AARP

Paid Media Manager

Washington, DC · On-site

$95K/yr

Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals. * Identifies and prioritizes SEO opportunities ...

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How much do search jobs pay per year?

As of Aug 12, 2026, the average yearly pay for search in Reston, VA is $78,546.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $95,200.00 per year, depending on experience, location, and employer.

What are the qualifications to get a job in search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What is a search job?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.
More about Search jobs
What are popular job titles related to Search jobs in Reston, VA? For Search jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Search jobs in Reston, VA look for? The top searched job categories for Search jobs in Reston, VA are:
What cities near Reston, VA are hiring for Search jobs? Cities near Reston, VA with the most Search job openings:
Search jobs near you
Infographic showing various Search job openings in Reston, VA as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $78,546 per year, or $37.8 per hour.

Organic Media Manager

AARP

Washington, DC • On-site

$95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

140th of 771 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Organic Media Manager supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility and engagement. Assists with keyword research, content optimization, performance tracking, and reporting to understand what is driving traffic and audience growth. Monitors results, monitoring dashboards, and helping identify trends or issues to share with more senior team members.
Responsibilities
  • Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals.
  • Identifies and prioritizes SEO opportunities, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
  • Tracks performance metrics against KPIs and provides actionable insights. Translates search results into recommendations and related action plans.
  • Collaborates closely with stakeholders and peers across the enterprise to support marketing efforts and coordinated execution.
  • Stays current on search engine algorithm changes, platform updates, and industry trends, proactively adjusting strategies to mitigate risk and capture opportunity.

Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
  • Minimum 5 years of experience in organic marketing, SEO, content marketing, social media management, or digital marketing.
  • Proven expertise in Search Engine Optimization (SEO), including keyword research, on-page optimization, technical SEO fundamentals, metadata management, internal linking, and content optimization.
  • Experience developing and executing integrated search strategies across organic SEO and paid search (SEM), aligning initiatives with business and marketing objectives.
  • Strong analytical skills with experience using web analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms to track KPIs and generate actionable insights.
  • Demonstrated ability to monitor, analyze, and report on content performance, traffic trends, audience growth, and search performance metrics, translating findings into optimization recommendations.
  • Experience collaborating with cross-functional stakeholders, including marketing, content, product, and business teams, to drive coordinated campaign execution and achieve business goals.
  • Strong knowledge of search engine algorithms, digital marketing best practices, and emerging industry trends, with the ability to adapt strategies to maximize visibility, engagement, and performance.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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