As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ...
As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ...
Off-Page SEO Manager
Calgary, AB · On-site +1
CA$80K - CA$100K/yr
BWZ is looking for an Off-Page SEO Manager to build our link-acquisition engine from the ground up. We're investing in a more diversified, sustainable authority acquisition strategy. You'll manage ...
Off-Page SEO Manager
Calgary, AB · On-site +1
CA$80K - CA$100K/yr
BWZ is looking for an Off-Page SEO Manager to build our link-acquisition engine from the ground up. We're investing in a more diversified, sustainable authority acquisition strategy. You'll manage ...
Right now, that includes building world-class search experiences powered by AI, and the foundational patterns that make intelligence work across the product. As a Staff Product Designer, you'll lead ...
Right now, that includes building world-class search experiences powered by AI, and the foundational patterns that make intelligence work across the product. As a Staff Product Designer, you'll lead ...
Supervisor, Case Management and Search Analysis
Calgary, AB · On-site
CA$99K - CA$117K/yr
About the role Canadian Blood Services is looking for a Temporary full-time Supervisor, Case Management and Search Analysis to join our dynamic Stem Cells team in our Medical Affairs division. The ...
Supervisor, Case Management and Search Analysis
Calgary, AB · On-site
CA$99K - CA$117K/yr
About the role Canadian Blood Services is looking for a Temporary full-time Supervisor, Case Management and Search Analysis to join our dynamic Stem Cells team in our Medical Affairs division. The ...
Supervisor, Case Management and Search Analysis
CA$99K - CA$117K/yr
About the role Canadian Blood Services is looking for a Temporary full-time Supervisor, Case Management and Search Analysis to join our dynamic Stem Cells team in our Medical Affairs division. The ...
Supervisor, Case Management and Search Analysis
CA$99K - CA$117K/yr
About the role Canadian Blood Services is looking for a Temporary full-time Supervisor, Case Management and Search Analysis to join our dynamic Stem Cells team in our Medical Affairs division. The ...
We specialize in search, paid, and content marketing. And we're damn good at all 3! * We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren ...
We specialize in search, paid, and content marketing. And we're damn good at all 3! * We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren ...
Paid Ads Specialist
Calgary, AB · On-site
We specialize in search, paid, and content marketing. And we're damn good at all 3! * We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren ...
Quick apply
Paid Ads Specialist
Calgary, AB · On-site
We specialize in search, paid, and content marketing. And we're damn good at all 3! * We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren ...
US RN Registered Nurse Opportunities - NCLEX Exam Required - TN Visa or EB-3 Green Card Sponsorship
$41 - $57/hr
At All Med Search, we are committed to supporting your career every step of the way. What's in It for You? We value your dedication and hard work. Here's why All Med Search is the best partner for ...
Quick apply
US RN Registered Nurse Opportunities - NCLEX Exam Required - TN Visa or EB-3 Green Card Sponsorship
$41 - $57/hr
At All Med Search, we are committed to supporting your career every step of the way. What's in It for You? We value your dedication and hard work. Here's why All Med Search is the best partner for ...
Paid Ads Specialist
Calgary, AB · On-site
We specialize in search, paid, and content marketing. And we're damn good at all 3! * We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren ...
Quick apply
Paid Ads Specialist
Calgary, AB · On-site
We specialize in search, paid, and content marketing. And we're damn good at all 3! * We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren ...
Search Assist Law Clerk/Underwriter (Vancouver, Calgary, Dartmouth and Moncton)
Calgary, AB · On-site
Receive search service requests and title insurance orders by phone, online, email and portal * Conduct title and off title searches and follow ups in order to provide responses to the customer by ...
Search Assist Law Clerk/Underwriter (Vancouver, Calgary, Dartmouth and Moncton)
Calgary, AB · On-site
Receive search service requests and title insurance orders by phone, online, email and portal * Conduct title and off title searches and follow ups in order to provide responses to the customer by ...
Director of Engineering
$140K - $200K/yr
MacDonald Search Group builds diverse high performing teams reflective of the Canadian employment landscape. All applications are considered.
Quick apply
Director of Engineering
$140K - $200K/yr
MacDonald Search Group builds diverse high performing teams reflective of the Canadian employment landscape. All applications are considered.
RTD Territory Manager - Edmonton
$60K - $65K/yr
Territory Manager - RTD Beverage MacDonald Search Group has been asked by our high-growth beverage client to recruit a Sales Representative to drive expansion across the ready-to-drink (RTD) category.
Quick apply
RTD Territory Manager - Edmonton
$60K - $65K/yr
Territory Manager - RTD Beverage MacDonald Search Group has been asked by our high-growth beverage client to recruit a Sales Representative to drive expansion across the ready-to-drink (RTD) category.
General Manager - Calgary
Calgary, AB · On-site
$80K - $90K/yr
Blue Shock Executive Search, established in 2003, specializes in recruiting exceptional leaders across the restaurant, hospitality, and foodservice industries. We connect outstanding talent with ...
Quick apply
General Manager - Calgary
Calgary, AB · On-site
$80K - $90K/yr
Blue Shock Executive Search, established in 2003, specializes in recruiting exceptional leaders across the restaurant, hospitality, and foodservice industries. We connect outstanding talent with ...
Sales Operations Manager
Calgary, AB · On-site +1
$45K - $60K/yr
MacDonald Search Group is committed to building diverse, high-performing teams that reflect the Canadian employment landscape. We welcome and consider all qualified applications.
Quick apply
Sales Operations Manager
Calgary, AB · On-site +1
$45K - $60K/yr
MacDonald Search Group is committed to building diverse, high-performing teams that reflect the Canadian employment landscape. We welcome and consider all qualified applications.
Plant Millwright
$40 - $44/hr
MacDonald Search Group builds diverse high performing teams reflective of the Canadian employment landscape. All applications are considered.
Quick apply
Plant Millwright
$40 - $44/hr
MacDonald Search Group builds diverse high performing teams reflective of the Canadian employment landscape. All applications are considered.
At Sky Eye Measurement (SEM), our Electricians / Field Service Technicians are trusted experts and the front line of our technology - ensuring our equipment performs safely, reliably, and at peak ...
Quick apply
At Sky Eye Measurement (SEM), our Electricians / Field Service Technicians are trusted experts and the front line of our technology - ensuring our equipment performs safely, reliably, and at peak ...
Service Technician
Edmonton, AB · On-site
$90K - $100K/yr
MacDonald Search Group builds diverse high performing teams reflective of the Canadian employment landscape. All applications are considered.
Quick apply
Service Technician
Edmonton, AB · On-site
$90K - $100K/yr
MacDonald Search Group builds diverse high performing teams reflective of the Canadian employment landscape. All applications are considered.
MacDonald Search Group is committed to diversity in hiring, more information on our EDI policy can be found here. If this role is not for you but you know someone who would be a good fit, please feel ...
Quick apply
MacDonald Search Group is committed to diversity in hiring, more information on our EDI policy can be found here. If this role is not for you but you know someone who would be a good fit, please feel ...
Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high ...
Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high ...
Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high ...
Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high ...
Search information
See Alberta salary details
$21.5K - $31.5K
5% of jobs
$31.5K - $41.5K
12% of jobs
$46K is the 25th percentile. Wages below this are outliers.
$41.5K - $51.5K
17% of jobs
The median wage is $60K / yr.
$51.5K - $61.5K
18% of jobs
$61.5K - $71.5K
16% of jobs
$76.3K is the 75th percentile. Wages above this are outliers.
$71.5K - $81.5K
13% of jobs
$81.5K - $91.5K
8% of jobs
$91.5K - $101.5K
4% of jobs
$101.5K - $111.5K
3% of jobs
$111.5K - $121.5K
2% of jobs
$121.5K - $131.5K
1% of jobs
$21.5K
$68.6K
$131.5K
How much do search jobs pay per year?
What are the qualifications to get a job in search?
The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.
What are some common challenges faced by professionals in search-related roles, and how can they be addressed?
What is the difference between Search vs Recruiter?
| Aspect | Search | Recruiter |
|---|---|---|
| Credentials | Varies; often requires marketing, sales, or business background | Typically requires HR, business, or related certifications |
| Work Environment | Often in consulting firms, executive search firms, or corporate HR | Primarily in staffing agencies, corporate HR, or recruitment firms |
| Industry Usage | Used in executive search, consulting, and corporate hiring | Common in staffing, HR departments, and recruitment agencies |
| Search & Comparison Intent | People looking for specialized executive or niche talent search | Individuals seeking employment opportunities or recruitment services |
Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.
What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?
What is a search job?

Keysight Technologies rating
8.1
Based on 20 frontline employees who took The Breakroom Quiz
49th of 156 rated electronics manufacturers
Job description
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
We are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences.
As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences.
Working closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.
This position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization.
Responsibilities
Search & AI Visibility Strategy
- Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
- Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
- Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
- Develop content optimization roadmaps that improve topical authority and search performance.
- Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
- Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
- Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.
- Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.
- Develop dashboards and reports that measure SEO and GEO performance.
- Translate insights into actionable recommendations that improve discoverability and business outcomes.
- Track emerging AI search metrics and recommend new KPIs as search behavior evolves.
- Serve as an internal SEO and GEO subject matter expert for marketing and product teams.
- Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.
- Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities.
- Work closely with analytics, web, and technical teams to prioritize optimization initiatives.
- Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.
- Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.
- Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.
- Design and execute experiments to improve AI citations, answer visibility, and organic performance.
- Identify emerging risks and opportunities within the rapidly evolving AI search landscape.
Qualifications
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
- 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
- Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
- Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
- Strong understanding of:
- On-page SEO
- Technical SEO
- Keyword research
- Content optimization
- Search intent
- Organic performance measurement
- Experience using enterprise SEO platforms such as:
- BrightEdge
- Conductor
- SEMrush
- Screaming Frog
- Google Search Console
- Google Analytics (GA4)
- Strong analytical skills with experience interpreting SEO and website performance data.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
Qualifications:Required Qualifications- Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
- 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
- Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
- Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
- Strong understanding of:
- On-page SEO
- Technical SEO
- Keyword research
- Content optimization
- Search intent
- Organic performance measurement
- Experience using enterprise SEO platforms such as:
- BrightEdge
- Conductor
- SEMrush
- Screaming Frog
- Google Search Console
- Google Analytics (GA4)
- Strong analytical skills with experience interpreting SEO and website performance data.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
Education:UNAVAILABLEEmployment Type: UNAVAILABLEWhat Keysight Technologies employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Keysight Technologies
Sourced by ZipRecruiter
Industry
Electrical equipment, appliance, and component manufacturing
Company size
10,000+ Employees
Headquarters location
Santa Rosa, CA, US
Year founded
1937