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Search Jobs in Edmonton, AB (NOW HIRING)

Digital

Lead Account Director

Edmonton, AB

Coordinate multidisciplinary teams across Digital Marketing, SEO, Paid Media, Web Development, Design, Email & CRM. * Manage project scope, priorities, timelines, budgets, and resource allocation.

Digital

Lead Account Director

Edmonton, AB · Remote

Coordinate multidisciplinary teams across Digital Marketing, SEO, Paid Media, Web Development, Design, Email & CRM. * Manage project scope, priorities, timelines, budgets, and resource allocation.

BIS Safety Software

Web Optimization Lead

Sherwood Park, AB · On-site

CA$75K - CA$95K/yr

  • Medical

  • Dental

  • Vision

  • Life

Grow organic search performance and build visibility in AI-driven search (AEO / GEO), improving rankings and technical site health over time * Smooth the path to purchase, from entry through checkout ...

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What are the qualifications to get a job in search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

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Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

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AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What is a search job?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.
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Infographic showing various Search job openings in Edmonton, AB as of August 2026, with employment types broken down into 64% Full Time, 27% Part Time, and 9% Temporary. Highlights an 90% In-person, 5% Hybrid, and 5% Remote job distribution.

SEO & GEO Specialist

Keysight Technologies, Inc.

Edmonton, AB

Full-time

Re-posted yesterday

Keysight Technologies rating

8.1

Company rating: 8.1 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

49th of 157 rated electronics manufacturers

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Role

We are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences.

As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences.

Working closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.

This position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization.


Responsibilities
Search & AI Visibility Strategy
  • Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
  • Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
  • Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
  • Develop content optimization roadmaps that improve topical authority and search performance.
  • Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
  • Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
  • Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.
Analytics & Performance Measurement
  • Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.
  • Develop dashboards and reports that measure SEO and GEO performance.
  • Translate insights into actionable recommendations that improve discoverability and business outcomes.
  • Track emerging AI search metrics and recommend new KPIs as search behavior evolves.
Cross-functional Collaboration
  • Serve as an internal SEO and GEO subject matter expert for marketing and product teams.
  • Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.
  • Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities.
  • Work closely with analytics, web, and technical teams to prioritize optimization initiatives.
  • Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.
Innovation & Continuous Improvement
  • Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.
  • Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.
  • Design and execute experiments to improve AI citations, answer visibility, and organic performance.
  • Identify emerging risks and opportunities within the rapidly evolving AI search landscape.

Qualifications
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Qualifications:Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Education:UNAVAILABLEEmployment Type: UNAVAILABLE

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