ZipRecruiter

Log In

1

Search Engine Optimization Jobs in Pittsburgh, PA

next page

Showing results 1-20

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Pittsburgh, PA

Search Engine Optimization information

See Pittsburgh, PA salary details

$33.5K

$65.4K

$100K

How much do search engine optimization jobs pay per year?

As of Aug 9, 2026, the average yearly pay for search engine optimization in Pittsburgh, PA is $65,422.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $72,800.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What are the most commonly searched types of Search Engine Optimization jobs in Pittsburgh, PA? The most popular types of Search Engine Optimization jobs in Pittsburgh, PA are:
What are popular job titles related to Search Engine Optimization jobs in Pittsburgh, PA? For Search Engine Optimization jobs in Pittsburgh, PA, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Pittsburgh, PA look for? The top searched job categories for Search Engine Optimization jobs in Pittsburgh, PA are:
What cities near Pittsburgh, PA are hiring for Search Engine Optimization jobs? Cities near Pittsburgh, PA with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Pittsburgh, PA as of August 2026, with employment types broken down into 1% Locum Tenens, 72% Full Time, 23% Part Time, and 4% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $65,422 per year, or $31.5 per hour.

Paid Media and SEO Specialist

Levin Furniture & Mattress

Pittsburgh, PA

Full-time

Posted 24 days ago

Levin Furniture rating

7.1

Company rating: 7.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

21st of 62 rated furniture retailers

Job description

As SEM/SEO Specialist, you'll drive our paid and organic search performance. On the SEO side, you'll own content strategy, link-building, and keyword strategy to grow search rankings. On the SEM side, you'll build, execute, report on, and optimize PPC campaigns to increase qualified site traffic. You'll also extend these efforts across the broader digital marketing mix, including Google Display Network, YouTube, social platforms, and our internal DSP.

Essential Duties & Responsibilities:

  • Lead the planning, development, execution, and optimization of paid search campaigns across Google, Yahoo, and Bing, in line with business strategy and budget requirements.
  • Conduct keyword research, write and implement ad copy, and set bid strategies and budgets across multiple stores to maximize ROAS.
  • Leverage AI-powered tools (e.g., for keyword research, ad copy generation, bid optimization, and performance analysis) to improve campaign efficiency and results.
  • Identify optimization opportunities and run A/B tests to continually improve campaign performance.
  • Partner with the Digital Media Buyer to run, QA, and optimize campaigns across DSP, social media, and email.
  • Monitor and report on PPC and broader campaign performance using analytics tools, tracking key KPIs.
  • Manage SEO efforts, including keyword strategy, content strategy, and link-building to improve search rankings.
  • Recommend improvements to website architecture, content, and internal linking to strengthen SEO positioning.
  • Monitor and optimize brand visibility in AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity) as part of the broader SEO strategy.
  • Collaborate with the marketing team to align SEM/SEO efforts with overall brand voice and marketing initiatives.
  • Stay current on SEO, SEM, and PPC industry trends, tools, and best practices, including the evolving impact of AI on search.
  • Other duties as assigned.

Education & Experience:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Two to three years of experience in successfully developing and executing SEM campaigns across Google, Yahoo, and Bing.
  • Google Ads certifications or other relevant certifications are a plus.
  • Experience with keyword research tools like Brightedge, Conductor, SEM Rush, MOZ, and Ahrefs.
  • Experience with DSPs (e.g., The Trade Desk, DV360) and social media advertising platforms (Meta, Pinterest, TikTok, etc.) is a plus.

Skills & Abilities:

  • Proficiency in analytic tools such as Google/Adobe Analytics to analyze campaign performance and make data-driven decisions.
  • Comprehensive knowledge of performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in search engine marketing.
  • Expertise in Google Analytics, Google Ads, Bing Ads, and other critical SEM tools.
  • Familiarity with AI-powered marketing tools for campaign optimization and content generation, and awareness of AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity).
  • Strong analytical capabilities, numerical skills, and experience in generating comprehensive SEM reports.
  • Demonstrated knowledge of computerized software, including Microsoft Office Word, Excel, PowerPoint.
  • Familiarity with GA4.
  • Ability to apply effective communication skills, reading, verbal and written, to interact with customers, colleagues, and stakeholders.
  • Ability to apply effective and accurate data entry.
  • Ability to work independently and in a team environment.
  • Ability to multitask and prioritize tasks in a fast-paced environment.

Physical Demands:

  • Ability to move up to 15 lbs.

Ability to remain in a stationary position for an extended period.

What Levin Furniture employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply