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Search Engine Optimization Jobs in Lancaster, PA

ExtensisHR

Sales Lead

Lancaster, PA

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

E-Impact Marketing

Sales Lead

Lancaster, PA · On-site

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

E-Impact Marketing

Sales Lead

Lancaster, PA

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

E-Impact Marketing

Sales Lead

Lancaster, PA · On-site

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

Shipley Energy

Marketing Specialist

York, PA · On-site

You'll manage email campaigns, social media, website updates, SEO content, and online reviews across a handful of regional brands. You get to determine, run, measure, and continually improve ...

Shipley Energy

Marketing Specialist

York, PA · Hybrid

You'll manage email campaigns, social media, website updates, SEO content, and online reviews across a handful of regional brands. You get to determine, run, measure, and continually improve ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Lancaster, PA

Search Engine Optimization information

See Lancaster, PA salary details

$33.5K

$65.5K

$100.1K

How much do search engine optimization jobs pay per year?

As of Aug 3, 2026, the average yearly pay for search engine optimization in Lancaster, PA is $65,491.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $72,900.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities in digital marketing, often requires staying updated with algorithm changes, and can be pursued as a freelance or in-house role with certifications and experience.

How much does SEO get paid?

Salaries for Search Engine Optimization (SEO) specialists vary based on experience, location, and skill level. Entry-level SEO roles typically pay between $40,000 and $60,000 annually, while experienced professionals or those in senior positions can earn $70,000 to over $100,000 per year. Certifications in digital marketing tools and strong analytical skills can influence earning potential.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) is continuously evolving as search engines update their algorithms, emphasizing user experience, quality content, and technical optimization. SEO professionals need to stay current with changes in ranking factors, such as AI integration and voice search, and develop skills in analytics and content strategy to remain effective.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are the most commonly searched types of Search Engine Optimization jobs in Lancaster, PA? The most popular types of Search Engine Optimization jobs in Lancaster, PA are:
What job categories do people searching Search Engine Optimization jobs in Lancaster, PA look for? The top searched job categories for Search Engine Optimization jobs in Lancaster, PA are:
What cities near Lancaster, PA are hiring for Search Engine Optimization jobs? Cities near Lancaster, PA with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Lancaster, PA as of July 2026, with employment types broken down into 83% Full Time, 13% Part Time, 3% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $65,491 per year, or $31.5 per hour.

Growth Marketing Specialist

RV Value Mart Inc

Manheim, PA • On-site

Full-time

Re-posted 26 days ago

Job description

Description:

Job Summary:

We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.

Supervisory Responsibilities:

None

Duties/Responsibilities:

SEO & Search Visibility

  • Improve search engine rankings and overall online visibility
  • Optimize website pages, content, and structure for SEO
  • Identify and execute opportunities to increase high-quality organic traffic
  • Monitor keyword performance and adjust strategy accordingly

Website Management & Optimization

  • Make routine website updates without reliance on outside developers
  • Improve site performance, speed, and user experience
  • Create and optimize landing pages for promotions, inventory, and campaigns
  • Conduct A/B testing on pages and calls-to-action to improve conversion rates

Analytics & Reporting

  • Track performance across:
  • Website traffic (Google Analytics or similar)
  • Social media channels
  • Email and SMS campaigns
  • Paid advertising efforts
  • Turn data into clear, actionable insights and recommendations
  • Provide consistent, easy-to-understand reporting to leadership
  • Identify what’s working, what’s not, and where to invest

Marketing Strategy & Funnel Optimization

  • Connect marketing channels into a cohesive customer journey
  • Improve conversion paths from first interaction to lead/sale
  • Collaborate with creative/brand lead to align messaging and execution
  • Support long-term growth strategy with data-backed recommendations
Requirements:

Required Skills and Qualifications:

  • Proven experience in digital marketing, SEO, or growth marketing
  • Strong understanding of SEO best practices and tools
  • Experience with Google Analytics (or similar platforms)
  • Ability to interpret data and translate it into actionable strategies
  • Experience managing or updating websites
  • Strong problem-solving and analytical thinking skills
  • Ability to work independently and prioritize high-impact initiatives

Preferred Qualifications

  • Experience with website platforms
  • Basic understanding of HTML/CSS or web performance optimization
  • Experience with A/B testing tools and CRO (conversion rate optimization)
  • Familiarity with paid media performance tracking
  • Experience integrating marketing platforms (CRM, email, etc.)

Physical Requirements:

  • Ability to sit and work at a computer for extended periods of time
  • Ability to use standard office equipment including computers, phones, and printers
  • Ability to occasionally stand, walk, bend, and lift up to 25 pounds
  • Ability to travel occasionally for events, trade shows, or company functions if needed
  • Ability to visually review digital content, reports, and website materials
  • Ability to communicate effectively in person, by phone, and electronically

Other duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


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