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Search Engine Optimization Jobs in Lancaster, PA

WEIDENHAMMER SYSTEMS CORPORATION

Marketing Intern

Reading, PA · On-site

$14.50 - $19.25/hr

Support basic on-page SEO tasks such as metadata, alt text, and internal linking under the guidance of the digital team. Social Media * Draft, schedule, and publish posts across LinkedIn and YouTube.

Shipley Energy

Marketing Specialist

York, PA · Hybrid

You'll manage email campaigns, social media, website updates, SEO content, and online reviews across a handful of regional brands. You get to determine, run, measure, and continually improve ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Lancaster, PA

Search Engine Optimization information

See Lancaster, PA salary details

$33.5K

$65.5K

$100.1K

How much do search engine optimization jobs pay per year?

As of Aug 29, 2026, the average yearly pay for search engine optimization in Lancaster, PA is $65,491.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $72,900.00 per year, depending on experience, location, and employer.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and may focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics or SEMrush. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but it is accessible with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve employment prospects.

What are popular job titles related to Search Engine Optimization jobs in Lancaster, PA?

For Search Engine Optimization jobs in Lancaster, PA, the most frequently searched job titles are:

What job categories do people searching Search Engine Optimization jobs in Lancaster, PA look for?

The top searched job categories for Search Engine Optimization jobs in Lancaster, PA are:

What cities near Lancaster, PA are hiring for Search Engine Optimization jobs?

Cities near Lancaster, PA with the most Search Engine Optimization job openings:

Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Lancaster, PA as of August 2026, with employment types broken down into 17% Internship, 66% Full Time, and 17% Contract. Highlights an 68% In-person, and 32% Remote job distribution, with an average salary of $65,491 per year, or $31.5 per hour.

Growth Marketing Specialist

Manheim, PA • On-site

RV Value Mart
Retail • 11 - 50 employees
Learn more about RV Value Martexternal

Full-time

Re-posted 24 days ago

Job description

Job Summary:
We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.
Supervisory Responsibilities:
None
Duties/Responsibilities:
SEO & Search Visibility
  • Improve search engine rankings and overall online visibility
  • Optimize website pages, content, and structure for SEO
  • Identify and execute opportunities to increase high-quality organic traffic
  • Monitor keyword performance and adjust strategy accordingly

Website Management & Optimization
  • Make routine website updates without reliance on outside developers
  • Improve site performance, speed, and user experience
  • Create and optimize landing pages for promotions, inventory, and campaigns
  • Conduct A/B testing on pages and calls-to-action to improve conversion rates

Analytics & Reporting
  • Track performance across:
  • Website traffic (Google Analytics or similar)
  • Social media channels
  • Email and SMS campaigns
  • Paid advertising efforts
  • Turn data into clear, actionable insights and recommendations
  • Provide consistent, easy-to-understand reporting to leadership
  • Identify what's working, what's not, and where to invest

Marketing Strategy & Funnel Optimization
  • Connect marketing channels into a cohesive customer journey
  • Improve conversion paths from first interaction to lead/sale
  • Collaborate with creative/brand lead to align messaging and execution
  • Support long-term growth strategy with data-backed recommendations

Requirements
Required Skills and Qualifications:
  • Proven experience in digital marketing, SEO, or growth marketing
  • Strong understanding of SEO best practices and tools
  • Experience with Google Analytics (or similar platforms)
  • Ability to interpret data and translate it into actionable strategies
  • Experience managing or updating websites
  • Strong problem-solving and analytical thinking skills
  • Ability to work independently and prioritize high-impact initiatives

Preferred Qualifications
  • Experience with website platforms
  • Basic understanding of HTML/CSS or web performance optimization
  • Experience with A/B testing tools and CRO (conversion rate optimization)
  • Familiarity with paid media performance tracking
  • Experience integrating marketing platforms (CRM, email, etc.)

Physical Requirements:
  • Ability to sit and work at a computer for extended periods of time
  • Ability to use standard office equipment including computers, phones, and printers
  • Ability to occasionally stand, walk, bend, and lift up to 25 pounds
  • Ability to travel occasionally for events, trade shows, or company functions if needed
  • Ability to visually review digital content, reports, and website materials
  • Ability to communicate effectively in person, by phone, and electronically

Other duties:
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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