Oversee website content, search engine optimization (SEO), and digital marketing initiatives. * Manage organizational social media platforms and online reputation. * Monitor digital engagement ...
Oversee website content, search engine optimization (SEO), and digital marketing initiatives. * Manage organizational social media platforms and online reputation. * Monitor digital engagement ...
Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach ...
Maintains a strong understanding of marketing strategies including mobile applications, social media, and SEO/SEM to support the Health Plan's digital engagement and overall marketing outreach ...
Manage SEO/SEM strategies, paid advertising, and digital media campaigns * Optimize website content, landing pages, and conversion funnels for lead capture * Implement marketing automation and email ...
Manage SEO/SEM strategies, paid advertising, and digital media campaigns * Optimize website content, landing pages, and conversion funnels for lead capture * Implement marketing automation and email ...
Wordpress Tutor
Erie, PA · Remote
$18 - $40/hr
Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...
Wordpress Tutor
Erie, PA · Remote
$18 - $40/hr
Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...
HTML Tutor
Erie, PA · Remote
$18 - $40/hr
Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...
HTML Tutor
Erie, PA · Remote
$18 - $40/hr
Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...
Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout on the official sites of USL League Two and USL Youth. * Act in a quality assurance role to ensure a ...
Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout on the official sites of USL League Two and USL Youth. * Act in a quality assurance role to ensure a ...
Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout on the official sites of USL League Two and USL Youth. * Act in a quality assurance role to ensure a ...
Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout on the official sites of USL League Two and USL Youth. * Act in a quality assurance role to ensure a ...
... engine innovation. This is a rare chance to join our client, a globally recognized aerospace ... This search is being conducted by Augmentis on behalf of our client. The selected candidate will be ...
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... engine innovation. This is a rare chance to join our client, a globally recognized aerospace ... This search is being conducted by Augmentis on behalf of our client. The selected candidate will be ...
Search Engine Optimization information
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$33.4K - $39.5K
2% of jobs
$39.5K - $45.5K
7% of jobs
$45.5K - $51.5K
15% of jobs
$51.7K is the 25th percentile. Wages below this are outliers.
$51.5K - $57.6K
24% of jobs
The median wage is $58.2K / yr.
$57.6K - $63.6K
16% of jobs
$69.2K is the 75th percentile. Wages above this are outliers.
$63.6K - $69.6K
12% of jobs
$69.6K - $75.7K
8% of jobs
$75.7K - $81.7K
5% of jobs
$81.7K - $87.7K
5% of jobs
$87.7K - $93.8K
3% of jobs
$93.8K - $99.8K
2% of jobs
$33.4K
$65.3K
$99.8K
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Full-time
Medical, Life, Retirement
Posted 22 days ago
Job description
We are seeking a creative, strategic, and collaborative communications and marketing professional to help strengthen our health system's presence in the community and advance our mission of providing exceptional healthcare.
Role Summary
The Director of Communications and Marketing is responsible for developing, implementing, and evaluating strategic communications, marketing, branding, public relations, and community engagement initiatives that promote the health system's mission, services, providers, and reputation. This position leads internal and external communications, oversees marketing campaigns, manages media relations, supports organizational growth initiatives, and ensures consistent messaging across all facilities and service lines.
The Director collaborates closely with executive leadership, physicians, department leaders, and community partners to enhance patient engagement, employee communication, physician recruitment, and market presence while maintaining compliance with healthcare regulations and organizational policies.
Key Responsibilities
Strategic Marketing & Brand Management
- Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
- Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
- Develop annual marketing plans, budgets, and measurable performance indicators.
- Provide strategic communication support to executive leadership.
Campaign Strategy & Content Execution
- Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
- Coordinate print, digital, radio, television, and outdoor advertising.
- Own and manage social media advertising and content strategy.
- Oversee graphic design, promotional materials, photography, and video production.
- Monitor marketing effectiveness using key performance indicators and analytics.
Communications & Public Relations
- Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
- Develop external communications for patients, community members, media, and stakeholders.
- Write and edit press releases, speeches, presentations, newsletters, website content, and promotional materials.
- Ensure messaging is accurate, timely, and aligned with organizational values.
Media Relations & Crisis Communications
- Serve as the organization's primary media contact.
- Build and maintain positive relationships with local and regional media.
- Coordinate media interviews, press conferences, and public announcements.
- Develop crisis communication plans and assist leadership during emergencies.
Digital Marketing & Online Reputation
- Oversee website content, search engine optimization (SEO), and digital marketing initiatives.
- Manage organizational social media platforms and online reputation.
- Monitor digital engagement metrics and recommend improvements.
- Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.
- Experience: Minimum of two (2) years' experience in healthcare marketing, communications, or public relations.
LECOM's full-time employees enjoy an industry-leading benefits package alongside competitive wages. Enhanced benefits include:
- Highmark Blue Cross/Blue Shield Health Insurance starting at only $100 per month
- Employer-provided Life Insurance and AD&D Insurance at no cost to all full-time employees
- Excellent 403(b) retirement plan for qualified employees
EEO/AA/M/F/Vets/Disabled
Job Features
Job Category LECOM Medical Center and Behavioral Health Pavilion
About LECOM Health
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