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Search Engine Optimization Jobs in Alabama (NOW HIRING)

Strong knowledge of digital marketing tools and platforms including SEO, SEM, email marketing, and social media. * Proficiency in marketing analytics and data interpretation tools. Additional ...

Oversee website content, SEO, digital advertising, and performance tracking * Guide the creation of marketing materials such as brochures, videos, and sales tools * Use internal systems to track ...

Oversee website content, SEO, digital advertising, and performance tracking * Guide the creation of marketing materials such as brochures, videos, and sales tools * Use internal systems to track ...

Oversee website content, SEO, digital advertising, and performance tracking * Guide the creation of marketing materials such as brochures, videos, and sales tools * Use internal systems to track ...

Education · Bachelors Degree Experience · 3 years of experience in content marketing, communications or related field SEO optimization across all content, including keyword targeting, interlinking ...

... for SEO, engagement, and performance • Review analytics and performance data to refine and improve content over time • Stay current on content trends, platform best practices, and emerging ...

Optimize sites for performance, SEO, accessibility, and campaign specific KPIs * Ensure cross-browser and cross-device compatibility * Manage deployments, environments, and version control

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Search Engine Optimization information

See Alabama salary details

$31.3K

$61.1K

$93.4K

How much do search engine optimization jobs pay per year?

As of Jul 14, 2026, the average yearly pay for search engine optimization in Alabama is $61,080.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $68,000.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities in digital marketing, often requires staying updated with algorithm changes, and can be pursued as a freelance or in-house role with certifications and experience.

How much does SEO get paid?

Salaries for Search Engine Optimization (SEO) specialists vary based on experience, location, and skill level. Entry-level SEO roles typically pay between $40,000 and $60,000 annually, while experienced professionals or those in senior positions can earn $70,000 to over $100,000 per year. Certifications in digital marketing tools and strong analytical skills can influence earning potential.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) is continuously evolving as search engines update their algorithms, emphasizing user experience, quality content, and technical optimization. SEO professionals need to stay current with changes in ranking factors, such as AI integration and voice search, and develop skills in analytics and content strategy to remain effective.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are popular job titles related to Search Engine Optimization jobs in Alabama? For Search Engine Optimization jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Alabama look for? The top searched job categories for Search Engine Optimization jobs in Alabama are:
What cities in Alabama are hiring for Search Engine Optimization jobs? Cities in Alabama with the most Search Engine Optimization job openings:
Digital Mktg Specialist-BLD

Digital Mktg Specialist-BLD

DR Horton, Inc.

Spanish Fort, AL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago


D.R. Horton rating

7.4

Company rating: 7.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

34th of 79 rated construction


Job description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Digital Marketing Specialist-BLD. The right candidate will be responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH).
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
• Report on the growth and analytics of all social media initiatives
• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
• Train division users on approved practices and email marketing platform changes
• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
• Ensure messages are sent to those who have opted for messages in proper form and template
• Uses email analytics to re-define current processes and procedures
• Using Google Analytics, maintain and report on site's overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to work overtime
• Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
• Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
• Participate in other corporate marketing initiatives on an as needed basis
• Evaluate data integrity of the DRH division CRM databases and recommend process improvements
• Train new sales personnel on CRM tool for effective data capture
• Coordinate and execute all video production
• Participate in video pre-production strategy & planning meetings; send meeting recap notes
• Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
• Develops, implements and ensures brand consistency in video development, editing, and production
• Research and stay on top of industry trends in video, audio and photography
• Support users of the DRH website and the CRM system
Required Qualifications
  • Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience
  • 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
  • Proficiency with MS Office and email

Preferred Qualifications
  • Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements
  • Working knowledge of SEO/SEM, Web Analytics and Social Media

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
  • Medical, Dental and Vision
  • 401(K)
  • Employee Stock Purchase Plan
  • Flex Spending Accounts
  • Life & Disability Insurance
  • Vacation, Sick, Personal Time and Company Holidays
  • Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America's Builder. #WeBuildPeopleToo

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