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Search Engine Optimization Manager Jobs in Vienna, VA

AARP

Paid Media Manager

Washington, DC · On-site

$95K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Paid Media Manager supports the execution of marketing efforts, including search engine ... Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword ...

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Search Engine Optimization Manager information

See Vienna, VA salary details

$40.1K

$86.5K

$135K

How much do search engine optimization manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for search engine optimization manager in Vienna, VA is $86,525.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,300.00 and $97,900.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Vienna, VA are hiring for Search Engine Optimization Manager jobs?

Cities near Vienna, VA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Paid Media Manager

AARP

Washington, DC • On-site

$95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

140th of 772 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Paid Media Manager supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility and engagement. Assists with keyword research, content optimization, performance tracking, and reporting to understand what is driving traffic and audience growth. Monitors results, monitoring dashboards, and helping identify trends or issues to share with more senior team members.
Responsibilities
  • Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals.
  • Identifies and prioritizes SEO opportunities, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
  • Tracks performance metrics against KPIs and provides actionable insights. Translates search results into recommendations and related action plans.
  • Collaborates closely with stakeholders and peers across the enterprise to support marketing efforts and coordinated execution.
  • Stays current on search engine algorithm changes, platform updates, and industry trends, proactively adjusting strategies to mitigate risk and capture opportunity.

Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media, or a related field.
  • Minimum of 5 years of experience in paid media, digital marketing, search engine marketing (SEM), or performance marketing.
  • Proven experience developing and managing integrated paid search campaigns, including keyword strategy, bidding optimization, audience targeting, and budget allocation aligned with business objectives.
  • Strong knowledge of search engine marketing (SEM) and search optimization principles, including keyword research, landing page optimization, and performance improvement strategies.
  • Experience using digital marketing and analytics platforms such as Google Ads, Microsoft Ads, Google Analytics, Looker Studio, SEMrush, Ahrefs, or similar tools to monitor and optimize campaign performance.
  • Demonstrated ability to analyze campaign data, track KPIs, and provide actionable insights and recommendations that improve traffic, engagement, conversions, and return on investment (ROI).
  • Strong collaboration and stakeholder management skills, with experience working cross-functionally with marketing, content, analytics, product, and business teams to execute integrated campaigns.
  • Up-to-date knowledge of search engine algorithms, advertising platform updates, digital marketing trends, and industry best practices, with the ability to adapt strategies to maximize performance and mitigate risk.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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