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Search Engine Optimization Manager Jobs in Washington, VA

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Search Engine Optimization Manager information

See Washington, VA salary details

$42.2K

$90.9K

$141.8K

How much do search engine optimization manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for search engine optimization manager in Washington, VA is $90,887.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,800.00 and $102,800.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

As a Search Engine Optimization Manager, understanding that SEO is continuously evolving is essential. Search engines update algorithms regularly, emphasizing quality content, user experience, and technical optimization, making SEO an ongoing process rather than a static practice.

How much do SEO managers get paid?

SEO managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Salaries can increase with certifications, advanced skills in analytics and content strategy, and leadership responsibilities.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is SEO Manager salary?

The salary for an SEO Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, and proficiency with tools like Google Analytics and SEO best practices can influence pay levels.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

Is SEO a high paying skill?

Search Engine Optimization (SEO) management is considered a well-paying skill within digital marketing, with salaries often increasing with experience, certifications, and expertise in tools like Google Analytics and SEMrush. SEO managers who develop strong analytical and technical skills can command higher salaries, especially in competitive industries or larger organizations.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Washington, VA are hiring for Search Engine Optimization Manager jobs? Cities near Washington, VA with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Digital and Science Content Writer, Federal Science Communications

Edj Associates, Inc.

Washington, VA

Full-time

Re-posted 26 days ago

Job description


CONTINGENT HIRE NOTICE: This position is a contingent hire. Employment is contingent upon EDJ Associates, Inc. receiving a contract/task order award from the National Science Foundation (NSF). This position is performed primarily on-site at NSF headquarters in Alexandria, Virginia. Applicants must be able to obtain and maintain a Public Trust security clearance.
Position Overview
The Digital and Content Writer develops digital, print, and multimedia content supporting NSF OLPA communications. This role focuses on producing accessible, engaging content for web, video, and audio platforms that communicate NSF programs and research impacts.
Why EDJ Associates
EDJ Associates, Inc. is a Woman-Owned Small Business (WOSB) providing trusted communications, writing, digital, and program support services to federal agencies. EDJ supports nationally significant science and public engagement initiatives and offers a collaborative, mission-driven environment supporting the U.S. National Science Foundation.
       Develop digital and print content including web pages, blogs, articles, fact sheets, and multimedia scripts.
       Translate complex NSF programs and research findings into accessible content for diverse audiences.
       Develop scripts for video and audio products explaining NSF initiatives.
       Apply SEO and AEO principles to digital content where appropriate.
       Ensure compliance with the Plain Writing Act of 2010 and Section 508 accessibility requirements.
Education
  • Bachelor's degree preferred; degree in journalism, communications, or a science-related field preferred.
Skills, Tools, and Experience
  • Minimum of five (5) years of professional writing experience, including at least three (3) years producing science-focused content
  • Experience writing for digital platforms and multimedia products.
  • Strong research, interviewing, and fact-checking skills.
  • Ability to obtain and maintain a Public Trust security clearance.
  • Tools and Technologies:
  • Microsoft Office Suite
  • Content management systems
  • Basic SEO tools and analytics platforms

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