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Search Engine Optimization Manager Jobs in Washington, VA

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Search Engine Optimization Manager information

See Washington, VA salary details

$42.2K

$90.9K

$141.8K

How much do search engine optimization manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for search engine optimization manager in Washington, VA is $90,887.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,800.00 and $102,800.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Washington, VA are hiring for Search Engine Optimization Manager jobs?

Cities near Washington, VA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Social Media Management

Healing Home Healthcare

Middleburg, VA • On-site

Part-time

Re-posted 18 days ago

Job description

Social Media Manager Located in Northern Virginia

Bi-weekly pay at a set rate.

Company: Revive Clinic & IV Therapy

Location: Remote/On-site (Flexible)

Job Type: PART-TIME 

About Us: Revive Clinic & IV Therapy is a leading healthcare facility specializing in intravenous (IV) therapy, providing rapid rehydration, efficient nutrient delivery, quick fluid replacement, enhanced medication delivery, immune support, and improved athletic performance and recovery. We are dedicated to offering top-notch services that promote health and well-being for our clients.

Job Description: We are looking for a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with the marketing team to ensure that our social media content is engaging, informative, and aligns with our brand's voice and vision.

Responsibilities:

  • Develop, implement, and manage our social media strategy
  • Define the most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with the latest social media best practices and technologies
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales, and Product Development teams
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Provide constructive feedback

Requirements:

  • Proven experience as a Social Media Manager or similar role
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation, and communication skills
  • BSc degree in Marketing or relevant field