Search Engine Optimization Manager Jobs in Tucker, GA

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Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we're proud to build homes through our trusted family of brands-including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency -all united under the PulteGroup name.

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Job Summary:

The SEO Manager will lead our search engine and AI search optimization strategy and execution. This individual will directly oversee a team of SEO content resources, collaborate closely with our web development team and SEO agency, and help to prioritize SEO + AIO (AI optimization) initiatives to maximize organic traffic and conversions. The ideal candidate will have a proven track record of managing successful SEO projects, galvanizing others to adhere to SEO best practices and a passion for staying ahead of industry trends.

Primary Job Responsibilities

• Work closely with the web content team, field and Home Office teams to ensure SEO+AIOprojects are executed in a timely and correct manner.
• Manage a team of SEO content writers ensuring high-quality and SEO-optimized content production.
• Develop and implement comprehensive SEO+AIO strategies aligned with business goals, including on-page and technical SEO, in collaboration with SEO agency and direct manager.
• Advise PulteGroup field teams as a subject matter expert on SEO+AIO to steward best practices while leveraging field learnings for future enhancements.
• Prioritize, scope and execute SEO+AIO projects using data-driven decision-making, ensuring deadlines and performance goals are met.
• Oversee relationship with -Listing Tool executional team to ensure Google Business Listings are correct and up-to-date.
• Conduct keyword research to identify additional business opportunities and guide/hone content creation.
• Adapt strategies as needed in response to search engine algorithms, trends, and best practices.
• Monitor, analyze, and report on key SEO+AIO metrics using tools like Google Analytics, Google Search Console, Profound, Brightedge, Adobe Analytics, SEMrush, or Ahrefs.
• Other duties as assigned.

Management Responsibilities

• Delegates work according to employee's abilities and skills.
• Provides input to employee's performance evaluations.
• Assists in the identification of internal and external training opportunities.
• Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors).

Scope

• Decision Impact: Department
• Department Responsibility: Single
• Budgetary Responsibility: No
• Direct Reports: No
• Indirect Reports: Yes
• Physical Requirements: Not applicable

Required Education/Experience

• Bachelor's degree in in Marketing, Communications, or a related field.
• Minimum 3 years of SEO experience, including SEO research
• Minimum 2 years of experience in a team lead role

Required Licensing, Registration and/or Certifications

• Google Analytics Certification preferred
• Google Search Console Certification or other relevant Google based certifications a plus

Required Skills/Knowledge

• Proven ability to manage and optimize content for search engines and AI search with a data-driven mindset and attention to detail.
• Exceptional interpersonal, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
• The ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
• Comprehensive knowledge of SEO and emerging AIO best practices
• In depth knowledge of resource planning
• Ability to perform keyword research and analysis

PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, "Recruiters") in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired byPulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.